bake - October 2013 - 3
editor’s note
October 2013 / issue 9
the design issue:
designer treats
It’s difficult to believe that it’s been eight years since Candace
beneficial plug from Oprah early on, and the rest is history. Our
Nelson opened her first Sprinkles Cupcakes boutique
cover story this month features the inspiring story of Sprinkles
“cupcakery” in Beverly Hills, CA. At the same time, Project
Cupcakes in Candace Nelson’s own words, and we hope that
Runway and Food Network’s Cake Challenge were beginning
other bakery owners benefit from reading her take on the vital
their first seasons. TLC’s Cake Boss was four years from debut
importance of design to the success of any bakery business.
in 2009. Cupcake Wars started a year later. I mention these
There isn’t a retail bakery in America that wouldn’t want their
particular television shows because each played a significant
customers to be more than willing to pay a premium for their
role in how Americans view fashion and food. What Project
cakes, cupcakes and other bakery products. What is often over-
Runway did for fashion (bring the creative process of clothing
looked, though, is the role that design plays in setting the stage
design to the masses), these influential bakery TV shows did for
for this premium “experience.”
cakes and cupcakes.
Details such as color schemes and store layout are instrumental.
The timing of Sprinkles Cupcakes was right on target, and
At Sprinkles, all merchandising elements point the spotlight
appropriately these designer treats were introduced two blocks
on their cupcakes. You feel as though you’ve walked into a
from Beverly Hills’ Rodeo Drive, in the land of Prada bags and
luxury hotel when speaking to the Sprinkles counter staff,
Jimmy Choo shoes. Sprinkles’ fans started blogging about
who treat you as a special guest. With one bite of a Sprinkles
cupcakes the same way they did about designer shoes. “OMG!”
cupcake, your vacation begins. This is the goal at Sprinkles, and
became a common blogger’s reaction to the introduction of the
the payoff is that customers are much more willing to pay a
latest flavor at Sprinkles. Word spread quickly, Sprinkles got a
premium in such an environment.
JOHN UNREIN
j unrei n@ so sland .co m
bakemag.com | OCT 2013 > 03
http://www.bakemag.com
bake - October 2013
Table of Contents for the Digital Edition of bake - October 2013
bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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