bake - October 2013 - 35

WEB BUILDING
Building a website for your bakery isn’t
as daunting as it might seem. If you’re
technically savvy at all, the below websites
are fantastic resources for developing
your business’ website.
www.weebly.com – Exceptionally user
friendly.
www.squarespace.com – Offers acclaimed
design templates that catch the attention
of online visitors quickly and effectively.
www.shopify.com – Ideal for the
development and the complexities of an
online business.
www.letseat.com – A website builder
designed specifically for the food and
beverage industry.
www.wix.com – It’s user-friendly and
offers a variety of templates. The account
is also reasonably priced for expansive
features that are included.

Online sales
Especially in the wedding cake industry, one can
argue that the sales begin online, when the bride or
groom first view pictures of a bakery’s cake. To attract
the attention of these visitors, offer a large amount of
photos of your bakery’s products. The more photos
available the better.
“So many people are shopping online, particularly
brides. They do a ton of online stuff first before they
ever step foot in the place,” Willetto says. “So I think
it’s critical that you have a really sharp, well-defined
online presence.”
“The money may not be exchanged until a customer
enters your brick and mortar storefront, but the sale
can begin online with a well-designed site and easyto-use tools designed to help you convert web visitors
to paying, repeat, customers,” says Mason.

Ingredients for Success:
More Fiber. More Taste.
Introducing an innovative ingredient that is taking
the world by storm—dried plums by Sunsweet®.
Our delicious, all natural dried plums not only
add taste and texture to baked goods, they
reduce fat content and add fiber, making them
ideal for healthier baking. They provide moisture
retention that works wonders on hearty grains
and other dry foods. They’re cost effective. And
they’re easily incorporated into a wide variety of
bakery applications, from breads, sweet goods,
and cereals, to cereal bars, confections, snacks—
and so much more. Perhaps that’s why Sunsweet
dried plums are fast becoming the inspiration
for countless new and interesting culinary
applications in some of the world’s top bakeries.
Ingredients from The Amazing Plum by Sunsweet.
It just doesn’t get any sweeter than this.

The Amazing Plum™ is a Global Bakery Sensation!

bakemag.com | OCT 2013 > 35


http://www.weebly.com http://www.squarespace.com http://www.shopify.com http://www.letseat.com http://www.wix.com http://www.sunsweetingredients.com http://www.bakemag.com

bake - October 2013

Table of Contents for the Digital Edition of bake - October 2013

bake - October 2013
Editor's Note - Designer Treats
Table of Contents
News Bites - Cake Boss Bakeware Makes National Debut
Drake’s Cakes Return To Stores
Swipe Fee Settlement Ignores Small Business
The Piping Gourmets Launch Gluten-Free Whoopie Pies
Readers Vote Frederick’s as Best Bakery
Noted Baker, Chef Opens New Shop In Maine
Crumbs to Open Gluten-Free Dessert Shop
Management - Signage in the Shop
Tax Tips - Resource for Health Care Tax Credits
Labor Front - Navigating the Affordable Care Act
Legislation - Minimum Wage Hikes
Ingredients - Sugar Under Scrutiny
Sprinkles on Top
Your Bakery Online
Budget Interiors
Sales Catcher
The Art of Ciabatta
The Holiday Rush
Whoopie Pies Wow with Flavor
Wow Desserts
Cafe - A Healthier America
Design Awards
Products
Product Showcase
Classifieds
Ad Index
bake - October 2013 - bb1
bake - October 2013 - bb2
bake - October 2013 - bake - October 2013
bake - October 2013 - 2
bake - October 2013 - Editor's Note - Designer Treats
bake - October 2013 - 4
bake - October 2013 - Table of Contents
bake - October 2013 - Swipe Fee Settlement Ignores Small Business
bake - October 2013 - 7
bake - October 2013 - Crumbs to Open Gluten-Free Dessert Shop
bake - October 2013 - 9
bake - October 2013 - Management - Signage in the Shop
bake - October 2013 - 11
bake - October 2013 - Tax Tips - Resource for Health Care Tax Credits
bake - October 2013 - 13
bake - October 2013 - Labor Front - Navigating the Affordable Care Act
bake - October 2013 - 15
bake - October 2013 - Legislation - Minimum Wage Hikes
bake - October 2013 - 17
bake - October 2013 - Ingredients - Sugar Under Scrutiny
bake - October 2013 - 19
bake - October 2013 - Sprinkles on Top
bake - October 2013 - 21
bake - October 2013 - 22
bake - October 2013 - 23
bake - October 2013 - 24
bake - October 2013 - 25
bake - October 2013 - 26
bake - October 2013 - 27
bake - October 2013 - 28
bake - October 2013 - 29
bake - October 2013 - 30
bake - October 2013 - 31
bake - October 2013 - Your Bakery Online
bake - October 2013 - 33
bake - October 2013 - 34
bake - October 2013 - 35
bake - October 2013 - Budget Interiors
bake - October 2013 - 37
bake - October 2013 - 38
bake - October 2013 - 39
bake - October 2013 - Sales Catcher
bake - October 2013 - 41
bake - October 2013 - 42
bake - October 2013 - 43
bake - October 2013 - The Art of Ciabatta
bake - October 2013 - 45
bake - October 2013 - 46
bake - October 2013 - 47
bake - October 2013 - The Holiday Rush
bake - October 2013 - 49
bake - October 2013 - Whoopie Pies Wow with Flavor
bake - October 2013 - 51
bake - October 2013 - 52
bake - October 2013 - 53
bake - October 2013 - Wow Desserts
bake - October 2013 - 55
bake - October 2013 - Cafe - A Healthier America
bake - October 2013 - 57
bake - October 2013 - Design Awards
bake - October 2013 - 59
bake - October 2013 - 60
bake - October 2013 - 61
bake - October 2013 - Products
bake - October 2013 - 63
bake - October 2013 - Product Showcase
bake - October 2013 - Classifieds
bake - October 2013 - 66
bake - October 2013 - Ad Index
bake - October 2013 - 68
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