bake - October 2013 - 6

news bites

Cake Boss Bakeware
Makes National
Debut

Drake’s Cakes
Return To Stores
After much anticipation, Drake’s cakes

Association said the proposed settle-

The new Cake Boss brand of bake-

celebrated 125 Years of Delicious and

ment does not protect restaurateurs

ware and baking accessories, arrived

made a triumphant return to stores on

— the majority of which are small

at stores nationally in September,

Monday, Sept. 23. Drake’s will be avail-

businesses — from excessive, hidden

making it easy to bake like a pro.

able in supermarkets, supercenters,

and continuously increasing credit

Designed in collaboration with Buddy

value retailers and convenience stores

card swipe fees. The Association

Valastro, star of TLC’s hit TV series,

throughout the Northeast. Starting

also noted that the proposed settle-

Cake Boss, the new brand is offered

Wednesday, Sept. 25, a product

ment could have detrimental impacts

by Meyer Corporation, US, in partner-

locator was made available at www.

on a very tenuous emerging mobile

ship with Discovery Communications.

drakescake.com. Until then, Drake’s

payments market.

in ongoing litigation over credit card
interchange swipe fees. In testimony
for a US District Court for the Eastern
District of New York hearing, the

fans can go to Facebook.com/Drakes
“Baking enthusiasts can now deck out

for the latest in-store sightings, and to

“The NRA represents a diverse

their kitchen with all the baking pans

add their own.

industry with hundreds of thousands of locations and millions of

and decorating tools needed to take
their passion for pastry to the next

McKee Foods is launching Drake’s

employees, and we strongly object to

level,” Valastro says. “I know what

four most popular varieties first –

the proposed settlement agreement,”

aspiring bakers need and my new

Devil Dogs, Coffee Cakes, Ring Dings

says Scott DeFife, executive vice pres-

line provides the inspiration and tools

and Yodels.

ident, policy and government affairs,
NRA. “A settlement is supposed to

to make it easier than ever for home
bakers to produce bakery quality

“The launch of these top four varieties

resolve issues at the center of the

desserts.”

is just the beginning for Drake’s,” says

dispute, and this proposal neither

Chris McKee, executive vice president,

protects our members or consumers

Each of the more than 200 “Buddy

marketing and sales. “Our first mission

from excessive, hidden, and continu-

approved” baking items allows

is to get the most popular and familiar

ously increasing credit card swipe

anyone, at any age or skill level, to

tastes back into the pantries and

fees, nor changes card network

tap into their inner pastry chef and

lunch boxes of Drake’s loyal fans.”

practices.

Boss.” Innovatively designed metal

The primary focus for McKee Foods

Over the past seven years, card

bakeware, for example, includes

was to stay true to what long-time

companies have charged over $350

cookie pans with “drop zones” to

Drake’s enthusiasts remember about

billion in swipe fees to businesses

know exactly where to place dough

their favorite cakes. By using the

and consumers. The average restau-

for evenly sized cookies. Also, fool-

original Drake’s recipes and familiar

rateur and other class merchants

proof cake decorating kits in assorted

carton formats, consumer passion for

often have little transparency into the

themes like “Valentine’s Day heart”

Drake’s cakes will pick up right where

amount and types of fees charged.

and “springtime baby shower” include

it left off.

Restaurateurs, as well as other class

successfully create cakes like “the

merchants, also have little, if any,

everything needed to easily decorate an intricate cake for any occasion. Unlike any other line of baking
products, Cake Boss gives home
bakers the confidence to step out
of their comfort zone and create

Swipe Fee
Settlement Ignores
Small Business

ability to negotiate fees or terms of
card acceptance.
Liz Garner, the Association’s Director
of Commerce and Entrepreneurship,
added that the Association has signifi-

intricate desserts that look like they
came straight from Carlo’s Bakery.

The National Restaurant Association

cant concerns that if the proposed

For more product information, visit

(NRA) is reiterating its strenuous

settlement is approved by the Court

www.cakebosscakes.com.

objection to a proposed settlement

without changes, it could have

06 < OCT 2013 | bakemag.com

http://www.drakescake.com http://www.Facebook.com/Drakes http://www.cakebosscakes.com http://www.bakemag.com

bake - October 2013

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