bake - February 2014 - 20

Fun ﬂavors and more
Varsity Donuts doesn't just make donuts; they create
them. There are several shaped in squares in creative
names like the Flat Tire (with crushed Oreos on top),
paying homage to their bicycle theme. The Party Girl
is a perky raised donut with pink frosting. And the
shop is perhaps best known for the Maple Bacon Bar,
which is part of the varsity lineup of donuts that sell
for $2.89 apiece.
Varsity Donuts offers about 20 varieties of donuts
each day, and rotates in seasonal varieties like
S'mores from October through January. There are
three tiers of prices: 89¢ apiece for Classic, $1.39 for
JV, and $2.89 for Varsity. The bakery even features
its own donut characters: Otis and Opal. Otis is the
name of their classic yeast donut, and Opal is their
signature cake donut.
Varsity Donuts drizzles maple glaze over trays of bacon bombs.

"Kids will come in for parties where we show them how
to decorate donuts," Peirce says. "We do a lot of great

To add to the festiveness, there's a projector mounted

marketing. We sell merchandise that is very popular-

on the dashboard of the food truck to play cartoons

mugs, Frisbees, T-shirts. Some of our partners have a

and YouTube videos on the brick wall of the building

T-shirt print shop, and we give a lot of T-shirts away."

next door, and they hold corn dog eating contests
and other fun events through the night.

A unique partnership
There are six partners involved in Varsity Donuts, and

Fans of Varsity Donuts can be seen scribbling their

each brings unique expertise to their roles. They are

names on the outside of the white food truck, where

a group of friends, ﬁrst and foremost, and they are

you'll also ﬁnd stickers attached that promote the

savvy business owners and managers with years of

bakery's favorite Tweets. "Leah (Hyman, one of

experience on the Aggieville scene.

Varsity's six partners) does a great job with Twitter
and Facebook," Peirce says. "We make stickers of our

Diane Meredith and David Sauter own and operate

favorite Tweets from fans and slap 'em on the truck.

The Dusty Bookshelf, Acme Gift (a ﬂorist and gift

We don't do traditional marketing. We promote a lot

shop) and Thread (a made-to-order T-shirt print

of events and new donut ﬂavors through social media.

shop). Peirce owns Bluestem Bistro, right around

Facebook and Twitter have been our biggest allies."

the corner from Varsity Donuts, a bistro and bakery

20 < FEB 2014 | bakemag.com

http://www.bakemag.com

bake - February 2014

Table of Contents for the Digital Edition of bake - February 2014

bake - February, 2014
Editor's Note - Oh, the places we go
Table of Contents
News Bites - Corbion Makes Appointments
Pastry Chef Joins in2food
Nu-Tek Names Executives
Biscuitville Promotes Bennett
Management - Plan Now for Disaster
Labor Front - IBA's Top 10
Legislation - Non-GMO News
Ingredients - Honey: More Than Sweet
My Favorite Things
Top of the Class
Cost Calculations
Flavors Infusing the Bakery Case
Traceability Measures
Water Works
Whole-grain Artisan
Spring Cake Fever
Donut Decorating in Alaska
Seasonal Cookies
Big Pizza in Big Sky
Custom Coffee
Products
Product Showcase
Classifieds
Ad Index
bake - February 2014 - bake - February, 2014
bake - February 2014 - 2
bake - February 2014 - Editor's Note - Oh, the places we go
bake - February 2014 - 4
bake - February 2014 - Table of Contents
bake - February 2014 - Biscuitville Promotes Bennett
bake - February 2014 - 7
bake - February 2014 - Management - Plan Now for Disaster
bake - February 2014 - 9
bake - February 2014 - Labor Front - IBA's Top 10
bake - February 2014 - 11
bake - February 2014 - Legislation - Non-GMO News
bake - February 2014 - 13
bake - February 2014 - Ingredients - Honey: More Than Sweet
bake - February 2014 - 15
bake - February 2014 - My Favorite Things
bake - February 2014 - 17
bake - February 2014 - Top of the Class
bake - February 2014 - 19
bake - February 2014 - 20
bake - February 2014 - 21
bake - February 2014 - 22
bake - February 2014 - 23
bake - February 2014 - 24
bake - February 2014 - 25
bake - February 2014 - Cost Calculations
bake - February 2014 - 27
bake - February 2014 - 28
bake - February 2014 - 29
bake - February 2014 - Flavors Infusing the Bakery Case
bake - February 2014 - 31
bake - February 2014 - 32
bake - February 2014 - 33
bake - February 2014 - Traceability Measures
bake - February 2014 - 35
bake - February 2014 - 36
bake - February 2014 - 37
bake - February 2014 - Water Works
bake - February 2014 - 39
bake - February 2014 - 40
bake - February 2014 - 41
bake - February 2014 - Whole-grain Artisan
bake - February 2014 - 43
bake - February 2014 - 44
bake - February 2014 - 45
bake - February 2014 - Spring Cake Fever
bake - February 2014 - 47
bake - February 2014 - 48
bake - February 2014 - 49
bake - February 2014 - Donut Decorating in Alaska
bake - February 2014 - 51
bake - February 2014 - 52
bake - February 2014 - 53
bake - February 2014 - Seasonal Cookies
bake - February 2014 - 55
bake - February 2014 - 56
bake - February 2014 - 57
bake - February 2014 - Big Pizza in Big Sky
bake - February 2014 - 59
bake - February 2014 - 60
bake - February 2014 - 61
bake - February 2014 - Custom Coffee
bake - February 2014 - 63
bake - February 2014 - Products
bake - February 2014 - Product Showcase
bake - February 2014 - Classifieds
bake - February 2014 - Ad Index
bake - February 2014 - 68
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