bake - March 2014 - 38

Foodservice Trends

The panini sandwich trend shows no sign of slowing down.

More convenience stores are concentrating on providing a

Sheetz says the new 6,400-sq-ft store features a drive-through

greater variety of fresh, high-quality foods, and competition is

window, inside seating and a much larger area for customers

mounting as stores strive to compete with fast-food restaurants

to shop. The new Sheetz will be open 24 hours and offer fresh

and other competitors. According to Technomic's Convenience

food items like signature items that include MTGo! and Shweetz

Store Market Intelligence Report, convenience-store foodservice

Bakery lines of sandwiches, wraps, donuts and muffins, along

is a $10.9 billion industry and a key area of opportunity for conve-

with Sheetz Bros. Coffeez, a full-service espresso and smoothie

nience stores across the country.

bar staffed by a trained barista.

Fully 57% of consumers say they have purchased prepared foods

"Prepared food is a growth opportunity for convenience stores

from convenience stores. Roughly a third of consumers who visit

willing to raise the bar on quality and key attributes sought

convenience stores for fresh-food items purchase them at least

by today's consumers," says Technomic senior director Donna

once a week.

Hood Crecca. "Consumers say they would visit convenience
stores more often for prepared foods if those foodservice areas

More c-stores are leveraging branded restaurants at their c-store

were improved upon. Customizing their offerings and a more

locations. While Subway and McDonald's have locations built

appealing décor and atmosphere could enhance the experience."

into some convenience stores, capitalizing on convenience and
foot traffic, more progressive c-store chains are developing and

Other key consumer insights found in the Technomic c-store

integrating their own branded restaurants into existing stores,

report include the following:

transforming the perception of purchasing prepared food at a
convenience store.

*	Three-fourths of consumers (76%) who purchase prepared
foods from convenience stores report that these locations

Quik Trip, for example, continues to expand its menu of sandwich

provide a convenient option.

offerings and more. QT Kitchens sandwiches and wraps were
developed to offer fresh food at a high level of value and conve-

*	Two-fifths of consumers say they would visit convenience

nience. Freshly sliced meats and cheeses are combined to create

stores for prepared foods more often if freshness and quality

a variety of fresh sandwiches and tortilla wraps. The Midwest

were improved.

chain's most popular sandwich is the Triple Stack, with smoked
turkey, maple ham, roast beef, cheddar cheese, lettuce, and
tomato on honey wheat bread.

*	Convenience stores top other types of retail locations for
breakfast patronage, and convenience stores are the only
segment to see a significant increase in breakfast patronage

Sheetz Convenience Restaurants recently opened its newest

over the past few years.

location in Goldsboro, NC, furthering its ambitious plans to grow
within the state. Sheetz now operates 60 locations in North

*	Entrées account for more than half of c-store menu items, with

Carolina and 466 overall, throughout Pennsylvania, West Virginia,

their share of the menu expanding significantly to 51% in the

Virginia, Ohio, Maryland and North Carolina.

second quarter of 2013 from 47% a year earlier.

38 < MAR 2014 | bakemag.com


http://www.bakemag.com

bake - March 2014

Table of Contents for the Digital Edition of bake - March 2014

Bake - March 2014
Editor's Note - Brand Building
Table of Contents
News Bites - Bad weather impacts foodservice sales
Online tool helps pre-employment assessments
AB Mauri achieves Safe Quality Food certification
My Favorite Things
Management - Lead Your Bakery
Labor Front - Functional Solutions
Legislation - The New Farm Bill
Ingredients - Strawberry Season
Creative Promotion
The Face of Your Bakery
Unmistaken Identity
Five Tips for Wedding Cakes
Foodservice Trends
Bacon Still Sizzles
Hybrid Pastries
Summer Desserts
Mix It Up
Desserts for Uncommon Occasions
Pizza Crust Boot Camp
That’s A Wrap
Cafe - Add Tea to Your Lineup
Products
Product Showcase
Classifieds
Ad Index
Panaderia - March 2014
Carta De Introduccion - Un Futuro Brillante
Introductory Letter - A Bright Future
Pan Y Horneo - Evite Los Atajos
Pasteles Y Decoraciones - Tendencias Pasteleras
Mejorar sus productos
Perfiles - Panadería Super Mercado
Perfiles - El Rancho Tapatío
Perfiles - La Esperanza
Recetas Destacadas
Productos Destacados
Breads and Baking - Avoid Shortcuts
Cakes and Decorating - Cake Trends
Enhancing Your Products
Profiles - Panadería Super Mercado
Profiles - El Rancho Tapatío
Profiles - La Esperanza
Featured Recipes
Featured Products
bake - March 2014 - bb-1
bake - March 2014 - bb-2
bake - March 2014 - Bake - March 2014
bake - March 2014 - 2
bake - March 2014 - Editor's Note - Brand Building
bake - March 2014 - 4
bake - March 2014 - Table of Contents
bake - March 2014 - AB Mauri achieves Safe Quality Food certification
bake - March 2014 - 7
bake - March 2014 - My Favorite Things
bake - March 2014 - 9
bake - March 2014 - Management - Lead Your Bakery
bake - March 2014 - 11
bake - March 2014 - Labor Front - Functional Solutions
bake - March 2014 - 13
bake - March 2014 - Legislation - The New Farm Bill
bake - March 2014 - 15
bake - March 2014 - 16
bake - March 2014 - 17
bake - March 2014 - Ingredients - Strawberry Season
bake - March 2014 - 19
bake - March 2014 - Creative Promotion
bake - March 2014 - 21
bake - March 2014 - 22
bake - March 2014 - 23
bake - March 2014 - 24
bake - March 2014 - 25
bake - March 2014 - 26
bake - March 2014 - 27
bake - March 2014 - The Face of Your Bakery
bake - March 2014 - 29
bake - March 2014 - Unmistaken Identity
bake - March 2014 - 31
bake - March 2014 - 32
bake - March 2014 - 33
bake - March 2014 - Five Tips for Wedding Cakes
bake - March 2014 - 35
bake - March 2014 - 36
bake - March 2014 - 37
bake - March 2014 - Foodservice Trends
bake - March 2014 - 39
bake - March 2014 - 40
bake - March 2014 - 41
bake - March 2014 - Bacon Still Sizzles
bake - March 2014 - 43
bake - March 2014 - 44
bake - March 2014 - 45
bake - March 2014 - Hybrid Pastries
bake - March 2014 - 47
bake - March 2014 - 48
bake - March 2014 - 49
bake - March 2014 - Summer Desserts
bake - March 2014 - 51
bake - March 2014 - 52
bake - March 2014 - 53
bake - March 2014 - Mix It Up
bake - March 2014 - 55
bake - March 2014 - 56
bake - March 2014 - 57
bake - March 2014 - Desserts for Uncommon Occasions
bake - March 2014 - 59
bake - March 2014 - 60
bake - March 2014 - 61
bake - March 2014 - Pizza Crust Boot Camp
bake - March 2014 - 63
bake - March 2014 - That’s A Wrap
bake - March 2014 - 65
bake - March 2014 - Cafe - Add Tea to Your Lineup
bake - March 2014 - 67
bake - March 2014 - 68
bake - March 2014 - 69
bake - March 2014 - Products
bake - March 2014 - 71
bake - March 2014 - Product Showcase
bake - March 2014 - 73
bake - March 2014 - Classifieds
bake - March 2014 - Ad Index
bake - March 2014 - 76
bake - March 2014 - 77
bake - March 2014 - 78
bake - March 2014 - Panaderia - March 2014
bake - March 2014 - PAN2
bake - March 2014 - Carta De Introduccion - Un Futuro Brillante
bake - March 2014 - Introductory Letter - A Bright Future
bake - March 2014 - PAN5
bake - March 2014 - Pan Y Horneo - Evite Los Atajos
bake - March 2014 - PAN7
bake - March 2014 - PAN8
bake - March 2014 - PAN9
bake - March 2014 - Pasteles Y Decoraciones - Tendencias Pasteleras
bake - March 2014 - PAN11
bake - March 2014 - PAN12
bake - March 2014 - PAN13
bake - March 2014 - Mejorar sus productos
bake - March 2014 - PAN15
bake - March 2014 - PAN16
bake - March 2014 - PAN17
bake - March 2014 - Perfiles - Panadería Super Mercado
bake - March 2014 - PAN19
bake - March 2014 - PAN20
bake - March 2014 - PAN21
bake - March 2014 - Perfiles - El Rancho Tapatío
bake - March 2014 - PAN23
bake - March 2014 - PAN24
bake - March 2014 - PAN25
bake - March 2014 - Perfiles - La Esperanza
bake - March 2014 - PAN27
bake - March 2014 - Recetas Destacadas
bake - March 2014 - PAN29
bake - March 2014 - PAN30
bake - March 2014 - PAN31
bake - March 2014 - Productos Destacados
bake - March 2014 - PAN33
bake - March 2014 - Breads and Baking - Avoid Shortcuts
bake - March 2014 - PAN35
bake - March 2014 - Cakes and Decorating - Cake Trends
bake - March 2014 - PAN37
bake - March 2014 - Enhancing Your Products
bake - March 2014 - PAN39
bake - March 2014 - Profiles - Panadería Super Mercado
bake - March 2014 - PAN41
bake - March 2014 - PAN42
bake - March 2014 - PAN43
bake - March 2014 - PAN44
bake - March 2014 - Profiles - El Rancho Tapatío
bake - March 2014 - PAN46
bake - March 2014 - Profiles - La Esperanza
bake - March 2014 - PAN48
bake - March 2014 - Featured Recipes
bake - March 2014 - PAN50
bake - March 2014 - Featured Products
bake - March 2014 - PAN52
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