PROFILES matters greatly to the loyal shoppers who come here every day. What makes Paris special is that Hispanics are moving into the town rapidly. From 2000 to 2010, the percentage of Hispanics living in Paris grew from 2 percent to 7 percent. The percentage change of Hispanics living in Paris today, compared with a decade ago, is over 130 percent. One thing that helps business at La Esperanza is that the store is located in central downtown, making it a convenient place to shop. Ample quantities of freshly baked breads and rolls are stacked on the display racks near the front counter of the grocery store. Duarte says that more Hispanics are moving to the town of Paris, and the bakery is enjoying more business this year as a result. 48 MARCH 14 | PANADERIA