bake - May 2014 - 27

SWEET
AND LOYAL
As the most loyal of all artiﬁcial sweetener users1,
Sweet'N Low zero calorie sweetener lovers
®

"Classic for me is southern
baked goods, it's tradition
and it reminds me of home."
Aliyyah Baylor, president and chief branding officer at Make My Cake

stand by their preference, with 41% reaching for
2
a different brand name over a generic pink packet.

Be sure to include this popular sugar substitute-
recognized by 96% of customers-at your tables
.
or beverage stations3 And for the perfectly sweet
combo, pair with a hot cup of Folgers Coffee.
®

Price It for What It Is
Signature items represent something that is special, a step
For more information about the complete
line of sweeteners that's now part of
The J.M. Smucker family of brands, go to
smuckerfoodservice.com or call your
representative today.

up, and as a baker who has put in the time and energy to
produce something specialty, you should price your signature
item accordingly. However, be careful not to go too far.
"Our sweet potato cheesecake is $6.50 a slice and the plain
is $6.00," Baylor says. "So it's not a huge difference, but
there's still the identiﬁcation that the sweet potato cheesecake is a specialty item."

IRI, 52 weeks ending 8/13/2013 | 2 Foodservice Zero-Calorie Sweetener
Category: Strategic Insights, Primary Consumer Research-Technomic,
September 2013 | 3 Ipsos 2012 Brand Tracker

1

© Smucker Foodservice, Inc. Sweet'N Low ® is a trademark of Cumberland
Packing Corp. used under license. ©/TM/® The Folger Coffee Company.

bakemag.com | MAY 2014 > 27

http://www.smuckerfoodservice.com

bake - May 2014

Table of Contents for the Digital Edition of bake - May 2014

bake - May 2014
Editor's Note - Share Your Stories
Table of Contents
News Bites - CSM Bakery Products welcomes new vice president
Nature’s Bakery prepares to expand
Extension of Barry Callebaut’s health claim on cocoa flavanols approved
My Favorite Things
Management - Be Easy To Do Business With
Labor Front - Summer Interns
Food Safety - Refrigeration & Storage
Legislation - Minimum Wage Law
Ingredients - Innovative and Healthy
Back to Tradition
Cafe Style
Lighting Your Bakery
Taste/Tomorrow
Bread and Baking - Bagel Makeover
Dividers & Rounders
Accuracy in Measurement
Cake - Donuts for Summer’s Dog Days
Decadent Dessert Bars
Smartphone Photography
Cafe - Signature Soups and Salads
Be "Smooth"
Products
Product Showcase
Classifieds
Ad Index
bake - May 2014 - bake - May 2014
bake - May 2014 - 2
bake - May 2014 - Editor's Note - Share Your Stories
bake - May 2014 - 4
bake - May 2014 - Table of Contents
bake - May 2014 - Extension of Barry Callebaut’s health claim on cocoa flavanols approved
bake - May 2014 - 7
bake - May 2014 - My Favorite Things
bake - May 2014 - 9
bake - May 2014 - Management - Be Easy To Do Business With
bake - May 2014 - 11
bake - May 2014 - Labor Front - Summer Interns
bake - May 2014 - 13
bake - May 2014 - Food Safety - Refrigeration & Storage
bake - May 2014 - 15
bake - May 2014 - Legislation - Minimum Wage Law
bake - May 2014 - 17
bake - May 2014 - Ingredients - Innovative and Healthy
bake - May 2014 - 19
bake - May 2014 - 20
bake - May 2014 - 21
bake - May 2014 - Back to Tradition
bake - May 2014 - 23
bake - May 2014 - 24
bake - May 2014 - 25
bake - May 2014 - 26
bake - May 2014 - 27
bake - May 2014 - 28
bake - May 2014 - 29
bake - May 2014 - 30
bake - May 2014 - 31
bake - May 2014 - Cafe Style
bake - May 2014 - 33
bake - May 2014 - Lighting Your Bakery
bake - May 2014 - 35
bake - May 2014 - 36
bake - May 2014 - 37
bake - May 2014 - Taste/Tomorrow
bake - May 2014 - 39
bake - May 2014 - 40
bake - May 2014 - 41
bake - May 2014 - Bread and Baking - Bagel Makeover
bake - May 2014 - 43
bake - May 2014 - Dividers & Rounders
bake - May 2014 - 45
bake - May 2014 - Accuracy in Measurement
bake - May 2014 - 47
bake - May 2014 - Cake - Donuts for Summer’s Dog Days
bake - May 2014 - 49
bake - May 2014 - 50
bake - May 2014 - 51
bake - May 2014 - Decadent Dessert Bars
bake - May 2014 - 53
bake - May 2014 - 54
bake - May 2014 - 55
bake - May 2014 - Smartphone Photography
bake - May 2014 - 57
bake - May 2014 - Cafe - Signature Soups and Salads
bake - May 2014 - 59
bake - May 2014 - Be "Smooth"
bake - May 2014 - 61
bake - May 2014 - Products
bake - May 2014 - 63
bake - May 2014 - Product Showcase
bake - May 2014 - 65
bake - May 2014 - Classifieds
bake - May 2014 - Ad Index
bake - May 2014 - 68
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