bake - May 2014 - 31
RAW NATURAL
SWEETNESS
Appeal to the growing number
of customers looking for natural
options1 with Sugar In The Raw ®
and Stevia In The Raw ®
sweeteners. When it comes
to sweetening their drinks,
heavy beverage consumers
from 18 to 24 prefer these
natural sweeteners over
others.2 Discover the
sweetest way to naturally
please your patrons with
In The Raw ® sweeteners.
"We haven't changed too
much. We've added some,
but we haven't changed
much of what we originally
started with."
Aliyyah Baylor, president and chief branding officer at Make My Cake
Play the Role of Customer
A critical practice all business operators must remember to
embrace is getting into the frame of mind their consumers
are in when deciding whether or not to purchase a product.
"As a business owner, I think as a consumer and look at
both ends," Baylor says. "I'll step in front of the showcase
and ask, 'What would I do?'" Baylor, her family and Make
My Cake have seen a lot of success employing the methods
they have for both their classic and signature items.
"We have the best of both, being able to have our classic
For more information about the complete line of sweeteners
that's now part of The J.M. Smucker family of brands, go to
smuckerfoodservice.com or call your representative today.
and signature items stand out. Both of them have been
able to maintain," she says. "We haven't changed too much.
We've added some, but we haven't changed much of what
we originally started with. I don't want to say that we
haven't been innovative, but we have been able to have
a base of products to build on."
The Hartman Group: Culture of Millennials 2011 l 2 Mintel Sweeteners May 2013
1
© Smucker Foodservice, Inc. Sugar In The Raw ® Stevia In The Raw ® and In The Raw ® are trademarks
,
,
of Cumberland Packing Corp. used under license.
bakemag.com | MAY 2014 > 31
http://www.smuckerfoodservice.com
bake - May 2014
Table of Contents for the Digital Edition of bake - May 2014
bake - May 2014
Editor's Note - Share Your Stories
Table of Contents
News Bites - CSM Bakery Products welcomes new vice president
Nature’s Bakery prepares to expand
Extension of Barry Callebaut’s health claim on cocoa flavanols approved
My Favorite Things
Management - Be Easy To Do Business With
Labor Front - Summer Interns
Food Safety - Refrigeration & Storage
Legislation - Minimum Wage Law
Ingredients - Innovative and Healthy
Back to Tradition
Cafe Style
Lighting Your Bakery
Taste/Tomorrow
Bread and Baking - Bagel Makeover
Dividers & Rounders
Accuracy in Measurement
Cake - Donuts for Summer’s Dog Days
Decadent Dessert Bars
Smartphone Photography
Cafe - Signature Soups and Salads
Be "Smooth"
Products
Product Showcase
Classifieds
Ad Index
bake - May 2014 - bake - May 2014
bake - May 2014 - 2
bake - May 2014 - Editor's Note - Share Your Stories
bake - May 2014 - 4
bake - May 2014 - Table of Contents
bake - May 2014 - Extension of Barry Callebaut’s health claim on cocoa flavanols approved
bake - May 2014 - 7
bake - May 2014 - My Favorite Things
bake - May 2014 - 9
bake - May 2014 - Management - Be Easy To Do Business With
bake - May 2014 - 11
bake - May 2014 - Labor Front - Summer Interns
bake - May 2014 - 13
bake - May 2014 - Food Safety - Refrigeration & Storage
bake - May 2014 - 15
bake - May 2014 - Legislation - Minimum Wage Law
bake - May 2014 - 17
bake - May 2014 - Ingredients - Innovative and Healthy
bake - May 2014 - 19
bake - May 2014 - 20
bake - May 2014 - 21
bake - May 2014 - Back to Tradition
bake - May 2014 - 23
bake - May 2014 - 24
bake - May 2014 - 25
bake - May 2014 - 26
bake - May 2014 - 27
bake - May 2014 - 28
bake - May 2014 - 29
bake - May 2014 - 30
bake - May 2014 - 31
bake - May 2014 - Cafe Style
bake - May 2014 - 33
bake - May 2014 - Lighting Your Bakery
bake - May 2014 - 35
bake - May 2014 - 36
bake - May 2014 - 37
bake - May 2014 - Taste/Tomorrow
bake - May 2014 - 39
bake - May 2014 - 40
bake - May 2014 - 41
bake - May 2014 - Bread and Baking - Bagel Makeover
bake - May 2014 - 43
bake - May 2014 - Dividers & Rounders
bake - May 2014 - 45
bake - May 2014 - Accuracy in Measurement
bake - May 2014 - 47
bake - May 2014 - Cake - Donuts for Summer’s Dog Days
bake - May 2014 - 49
bake - May 2014 - 50
bake - May 2014 - 51
bake - May 2014 - Decadent Dessert Bars
bake - May 2014 - 53
bake - May 2014 - 54
bake - May 2014 - 55
bake - May 2014 - Smartphone Photography
bake - May 2014 - 57
bake - May 2014 - Cafe - Signature Soups and Salads
bake - May 2014 - 59
bake - May 2014 - Be "Smooth"
bake - May 2014 - 61
bake - May 2014 - Products
bake - May 2014 - 63
bake - May 2014 - Product Showcase
bake - May 2014 - 65
bake - May 2014 - Classifieds
bake - May 2014 - Ad Index
bake - May 2014 - 68
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