bake - May 2014 - 40
Consumers today prefer mobility in the
foods they consume. They're more attracted to items that are easy to handle.
"The way you talk about
your product is going
to influence their health
perception. If you have a
great product, you can make
it sound better with a more
holistic approach."
For example, you might want to tell your customers the story
Liesbet Vandepoel, marketing manager bakery at Puratos USA
Belcolade, identifies several talking points to share with
of a favorite recipe at your bakery. Your goal is to create an
atmosphere of authenticity. Share the details of your family
history in the bakery business and how you are committed
to the craft of baking.
"Even more of an opportunity is telling the story of
chocolate," Vandepoel says, adding that a Puratos study
found that 27% of consumers in America eat chocolate "to
make me feel good" and 19% say "chocolate is my favorite
food."
Puratos, which offers premium Belgian chocolate from
customers, including real chocolate, single origin chocolates
and flavor combinations. These are key trends that
consumers want to know more about.
Get delicate, buttery flavor
that won't bake out.
Tradition and innovation
Another key trend to monitor is the topic of blending
tradition with innovation. For example, your bakery might
offer traditional macarons filled with peanut butter and
jam. This is way of connecting customers to both tradition
and innovation, bringing back something from the past and
adding a slight variation to the product to make it innovative.
"Consumers want the best of both worlds," Vandepoel says.
Other key trends
Flake Mor
Pure vegetable puff pastry shortening for puff and
danish pastries trusted by generations of bakers
* Made of the finest domestic vegetable oils
* Crystallized on a chill roll
* Well-tempered before packaging to give superior workability
* Works equally well in conventional and blitz method
* 30# Case: 6 Prints - 5 lb. Each
Try our other great products:
Danish All Blend * All Bake Margarine * Zero Gram Trans Fat Flake Mor * Deluxe All Blend 25%
Allfresh Food Products, Inc.
Phone (847) 869-3100 | www.allfreshfoodproducts.com
40 < MAY 2014 | bakemag.com
Vandepoel identified meal mobility and smaller pleasures as
two other key trends for bakeries to monitor in the future.
Puratos research shows that one in four "consumption
moments" for bread in America is now on the go.
"Consumers eat what they want, when they want and where
they want," she says.
Further, Puratos research reveals that 61% of Americans tend
to snack on smaller, higher quality products. "Consumers'
food choices today are more about balance than diet,"
Vandepoel says.
http://www.allfreshfoodproducts.com
http://www.bakemag.com
bake - May 2014
Table of Contents for the Digital Edition of bake - May 2014
bake - May 2014
Editor's Note - Share Your Stories
Table of Contents
News Bites - CSM Bakery Products welcomes new vice president
Nature’s Bakery prepares to expand
Extension of Barry Callebaut’s health claim on cocoa flavanols approved
My Favorite Things
Management - Be Easy To Do Business With
Labor Front - Summer Interns
Food Safety - Refrigeration & Storage
Legislation - Minimum Wage Law
Ingredients - Innovative and Healthy
Back to Tradition
Cafe Style
Lighting Your Bakery
Taste/Tomorrow
Bread and Baking - Bagel Makeover
Dividers & Rounders
Accuracy in Measurement
Cake - Donuts for Summer’s Dog Days
Decadent Dessert Bars
Smartphone Photography
Cafe - Signature Soups and Salads
Be "Smooth"
Products
Product Showcase
Classifieds
Ad Index
bake - May 2014 - bake - May 2014
bake - May 2014 - 2
bake - May 2014 - Editor's Note - Share Your Stories
bake - May 2014 - 4
bake - May 2014 - Table of Contents
bake - May 2014 - Extension of Barry Callebaut’s health claim on cocoa flavanols approved
bake - May 2014 - 7
bake - May 2014 - My Favorite Things
bake - May 2014 - 9
bake - May 2014 - Management - Be Easy To Do Business With
bake - May 2014 - 11
bake - May 2014 - Labor Front - Summer Interns
bake - May 2014 - 13
bake - May 2014 - Food Safety - Refrigeration & Storage
bake - May 2014 - 15
bake - May 2014 - Legislation - Minimum Wage Law
bake - May 2014 - 17
bake - May 2014 - Ingredients - Innovative and Healthy
bake - May 2014 - 19
bake - May 2014 - 20
bake - May 2014 - 21
bake - May 2014 - Back to Tradition
bake - May 2014 - 23
bake - May 2014 - 24
bake - May 2014 - 25
bake - May 2014 - 26
bake - May 2014 - 27
bake - May 2014 - 28
bake - May 2014 - 29
bake - May 2014 - 30
bake - May 2014 - 31
bake - May 2014 - Cafe Style
bake - May 2014 - 33
bake - May 2014 - Lighting Your Bakery
bake - May 2014 - 35
bake - May 2014 - 36
bake - May 2014 - 37
bake - May 2014 - Taste/Tomorrow
bake - May 2014 - 39
bake - May 2014 - 40
bake - May 2014 - 41
bake - May 2014 - Bread and Baking - Bagel Makeover
bake - May 2014 - 43
bake - May 2014 - Dividers & Rounders
bake - May 2014 - 45
bake - May 2014 - Accuracy in Measurement
bake - May 2014 - 47
bake - May 2014 - Cake - Donuts for Summer’s Dog Days
bake - May 2014 - 49
bake - May 2014 - 50
bake - May 2014 - 51
bake - May 2014 - Decadent Dessert Bars
bake - May 2014 - 53
bake - May 2014 - 54
bake - May 2014 - 55
bake - May 2014 - Smartphone Photography
bake - May 2014 - 57
bake - May 2014 - Cafe - Signature Soups and Salads
bake - May 2014 - 59
bake - May 2014 - Be "Smooth"
bake - May 2014 - 61
bake - May 2014 - Products
bake - May 2014 - 63
bake - May 2014 - Product Showcase
bake - May 2014 - 65
bake - May 2014 - Classifieds
bake - May 2014 - Ad Index
bake - May 2014 - 68
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