bake - September 2014 - 12

labor front

Goal Oriented
Any small business needs to have goals for both the long- and
short-term. Goals for the business itself and goals for all the
individuals involved in running the business from owner on
down all make a big difference when trying to get the most
out of a solid business plan.
For owners and managers, helping and directing employees in
goal setting for themselves shows a serious initiative and gives
employees the right impression of management and ownership
while getting both on the same page as well.
One way to bring employees into the process is to ask them
to help formulate the company's short- and long-range goals.

For regular work goals,
include ways of operating
more efficiently, improving
the quality of products and
services, and expanding the
quantity produced.

If they have a role in establishing the goals, they will be more
committed to achieving them.
Problem-Solving Goals
What areas of your employees' work are suitable for goal

These provide employees an opportunity to deﬁne their major

setting? Ask managers to identify the most important aspects

problems and to set a goal to solve each one. There is no

of their work. In each area, they should set both short- and

danger of ever running out of problems; new problems or new

long-term goals. Carefully developed goals, if attained, should

versions of old problems are always present.

give the employee better control of the job.
Innovative Goals
Each worker should deﬁne one or two goals in each of the

Because of the push for new products and new methods in

following categories: regular work goals, problem-solving

today's marketplace, innovation now gets much attention in

goals, innovative goals, development goals.

seminars and publications. Owners, managers and workers
should seek new and better production methods, explore

Regular Work Goals

better ways to serve customers and propose new products

These include the major part of the responsibilities. For

for the company. Bakery owners will need to use innovative

example, the head of production or lead baker should focus

approaches to make their company competitive in a fast-

on the quantity, quality and efficiency of production in the

changing national and international economic environment.

kitchen and the head decorator concentrates on developing
ideas for new designs and perfecting existing processes, and

Development Goals

decorating.

In setting development goals, owners and managers recognize
the importance of acquiring new skills. Managers should plan

In deﬁning their regular work goals, employees should include

for the continued growth of each employee, both in technical

ways of operating more efficiently, improving the quality of

areas and in work relations with fellow employees.

products and services, and expanding the quantity produced.

SOURCE: WWW.SBA.GOV

12 < SEP 2014 | bakemag.com
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bake - September 2014

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