Put simply, implementing an online ordering service "Shoppers now expect retailers to be available 24/7 in different formats. Retailers need to tap into this 'omni channel' that spreads from in-store to online to keep shoppers engaged." is good for business, both from customer satisfaction and financial standpoints. Implementation tips After the "why," the next question to answer is "How?" There are two basic phases involved in implementing an online ordering service: start-up and maintenance. It's important to pay close attention to both. Start-up To build an online ordering platform, you will likely According to a recent Nielsen report need to consult with and/or hire experts in website development and e-commerce integration. You should also be willing to invest some of your own do business, versus creating a model the customer time into the initial creation. has to adapt to," says co-owner Janice Jucker. "I think customers now expect an online component for most "You cannot just hire someone and say, 'Build me an retail businesses, and a bakery having an online store online store,'" Jucker says. "The website is only as is not a novelty anymore." good as what you put into it." Transact | Produce | Connect the next generation of bakery software 34 < SEP 2014 | bakemag.com w w w. b a k e s m a r t . n e t 3 1 7- 4 2 6 - 0 0 0 1http://www.bakesmart.net