bake - September 2014 - PAN45

PROFILES
manager for all nine Rancho Market
stores, says that customers enjoy
the freshness of the bakery products
and the abundant variety of
choices.
Sandra Bayona, store manager
of Rancho Markets store No. 7, one
of the chain's newest locations, says
that Rancho Markets appeals to
many types of customers who are
impressed with the value of their
selections.
Leadership has played a
significant role in the success of
this company. In 2010, Rancho
Markets president and chief executive
officer Eli Madrigal earned
one of the state's "Entrepreneur Of
The Year" awards for her efforts in
guiding the Hispanic grocery chain
to success.
As a youth, Madrigal grew up
working at a small-town market
in Baja, Mexico. After her family
moved to California in the 1980s,
she continued working night and
weekend jobs at grocery stores
while in high school.
Madrigal said that she knew if
she was to succeed in the grocery
business, she had to understand the
business inside and out. She worked
long hours as a teenager, eventually
getting promoted from a cashier position
to store management.
Madrigal worked for more than
a decade for a grocery chain in Las
Vegas and began to explore other
areas to open her own store. Once
she focused on the Salt Lake City
area, she found exactly the place she
wanted.
Madrigal said she started Rancho
Markets with the goal of helping
Hispanic customers feel as if they
were shopping at a local market in
their home country. However, the
company markets widely, with advertising
in both English and Spanish,
and carries a variety of products.
Madrigal launched the first
Rancho Markets in June 2006 along
the same 3300 South thoroughfare,
at 190 East. Rancho Markets is
the state's largest chain primarily
serving Hispanics.
The Rancho Markets at 900
East and Viva's store at 140 N. 900
West in the Rose Park neighborhood
of Salt Lake City were former
Albertsons stores and then Fresh
Market supermarkets.
Utah's Hispanic population has
soared by 78 percent - growing by
157,000, to 358,000 - during the
past decade. That is about twice the
size of Salt Lake City, according to
2010 Census data.
The numbers indicate that three
of every 10 new Utah residents who
arrived by birth or immigration
during the past decade were Hispanic.
Overall, people of Hispanic origin
make up 13 percent of the state's
population and 22 percent of Salt
Lake City's count.
For this reason, Hispanics are
gaining an important role in the Salt
Lake City marketplace, and Rancho
Markets is proving to be successful in
fulfilling their bakery needs.
SEPTEMBER 14 | PANADERIA
45

bake - September 2014

Table of Contents for the Digital Edition of bake - September 2014

BakeMark's Panaderia - September 2014
CARTA DE INTRODUCCIÓN - Nuevas Tendencias de Sabores
INTRODUCTORY LETTER - New Trends in Flavors
PAN Y HORNEO - Planeando Para La Temporada de Fiesta
PASTELES Y DECORACIONES - Decorando con Chocolate
Tendencias de Sabor en América
TENDENCIAS DEL CONSUMIDOR - Tendencias de la Población y de la Fuerza Laboral
PERFILES - Rancho Markets
PERFILES - Panadería Flores
RECETAS DESTACADAS
PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
BREADS AND BAKING - Planning Ahead for the Holidays
CAKES AND DECORATING - Decorating with Chocolate
Flavor Trends in America
SHOPPERS INSIGHT - Population and Workforce Trends
PROFILES - Rancho Markets
PROFILES - Panadería Flores
FEATURED RECIPES
bake - September 2014 - 1
bake - September 2014 - 2
bake - September 2014 - 3
bake - September 2014 - 4
bake - September 2014 - 5
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bake - September 2014 - 7
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bake - September 2014 - 57
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bake - September 2014 - 60
bake - September 2014 - 61
bake - September 2014 - 62
bake - September 2014 - 63
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bake - September 2014 - 65
bake - September 2014 - 66
bake - September 2014 - 67
bake - September 2014 - 68
bake - September 2014 - 69
bake - September 2014 - 70
bake - September 2014 - BakeMark's Panaderia - September 2014
bake - September 2014 - PAN2
bake - September 2014 - CARTA DE INTRODUCCIÓN - Nuevas Tendencias de Sabores
bake - September 2014 - INTRODUCTORY LETTER - New Trends in Flavors
bake - September 2014 - PAN5
bake - September 2014 - PAN Y HORNEO - Planeando Para La Temporada de Fiesta
bake - September 2014 - PAN7
bake - September 2014 - PAN8
bake - September 2014 - PAN9
bake - September 2014 - PASTELES Y DECORACIONES - Decorando con Chocolate
bake - September 2014 - PAN11
bake - September 2014 - PAN12
bake - September 2014 - PAN13
bake - September 2014 - Tendencias de Sabor en América
bake - September 2014 - PAN15
bake - September 2014 - PAN16
bake - September 2014 - PAN17
bake - September 2014 - PAN18
bake - September 2014 - PAN19
bake - September 2014 - TENDENCIAS DEL CONSUMIDOR - Tendencias de la Población y de la Fuerza Laboral
bake - September 2014 - PAN21
bake - September 2014 - PERFILES - Rancho Markets
bake - September 2014 - PAN23
bake - September 2014 - PAN24
bake - September 2014 - PAN25
bake - September 2014 - PERFILES - Panadería Flores
bake - September 2014 - PAN27
bake - September 2014 - PAN28
bake - September 2014 - PAN29
bake - September 2014 - RECETAS DESTACADAS
bake - September 2014 - PAN31
bake - September 2014 - PRODUCTOS DESTACADOS - Productos con mejor resultado por BakeMark
bake - September 2014 - PAN33
bake - September 2014 - BREADS AND BAKING - Planning Ahead for the Holidays
bake - September 2014 - PAN35
bake - September 2014 - CAKES AND DECORATING - Decorating with Chocolate
bake - September 2014 - PAN37
bake - September 2014 - Flavor Trends in America
bake - September 2014 - PAN39
bake - September 2014 - SHOPPERS INSIGHT - Population and Workforce Trends
bake - September 2014 - PAN41
bake - September 2014 - PROFILES - Rancho Markets
bake - September 2014 - PAN43
bake - September 2014 - PAN44
bake - September 2014 - PAN45
bake - September 2014 - PROFILES - Panadería Flores
bake - September 2014 - PAN47
bake - September 2014 - PAN48
bake - September 2014 - PAN49
bake - September 2014 - FEATURED RECIPES
bake - September 2014 - PAN51
bake - September 2014 - PAN52
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