bake - October 2014 - 55

Supermarket bakeries are leveraging the allure of "gourmet"
to attract new shoppers and drive repeat sales.
Gen Z, the ﬁrst true digital generation, represents the future

ating others," says Sara Monnette, senior director for consumer

foodservice consumer. They're a generation on the move that

insights of Technomic, Inc. "Regardless of the generation, it's

strongly prioritizes speed of service, technology, and having

vital for operators and suppliers to understand their core audi-

what they want, when they want it.

ence. So whether you're working to appeal to your Boomer
base through dine-in ambiance or traditional menu offerings, or

Millennials, more so than older generations, prefer to visit

drawing in younger guests with faster service and an innovative

restaurants that offer new and unique foods and ﬂavors. Gen

menu, successful execution can begin with identifying and ad-

X and Boomers converge on several preferences-such as the

dressing what each group values as a generation."

importance of a convenient location.
Thus, the bar has been raised once again. Supermarket bakeries
"Each generational group may have distinctly different food-

are leveraging the allure of "gourmet" to attract new shoppers

service needs, yet there are opportunities to leverage their

and drive repeat sales. This means more competition for the

similarities and target speciﬁc customer groups without alien-

retail bakery to raise the bar even higher. JOHN U N REIN

MANUFACTURERS OF DOUGH
PROCESSING EQUIPMENT SINCE 1946

SDR-400 Produces 7,200

As seen on
the Cake Boss,
Ultimate
Cake Off, Food
Network &
more!

dough balls per
hour in sizes from
0.5 oz., to over
40 oz. Creates
airtight balls with
uniform round
shape & size. It's
compact size
and low profile
allows for simple,
one person
operation.

CDR-500F

CDR-100

Fondant Sheeters
Turn one of the strongest trends in the market into profit for your
bakery. Somerset Sheeters will roll those popular fondant orders
in mere seconds, producing a very thin layer of icing that is both
more pleasing to consumers and less costly to use.

Sizes available:
CDR 100 - 10" * CDR-300F-15"
CDR 500F - 20" * CDR 600F - 30"

Dough Rounder
This heavy duty rounder is perfect
for Pizza, Tortillas, Roti, Pita Bread,
Chipote and Ethnic Foods.

NEW!

Compact
Table Top
Bread Moulder
This moulder is Ideal for
Challah, Hot Dog Buns,
Specialty Breads, Dinner Rolls,
Bolillos, Cuban Bread, Sub
Rolls, Breadsticks, Pretzels,
Baguettes and more.

Model CDR-170

Dough Rollers

Breads up to 15"
Interchangeable pressure
plate from 6" (15.3cm) to
14" (35.6cm)

Make great pizza, focaccia, pie crusts,
calzones, pita bread, cinnamon rolls
and flour tortillas
Compact and full size front and side-operated
dough rollers available. Both designs easily
create 500+ pieces per hour. Sheets dough to a
uniformed thickness in seconds.

CDR-170

Model CDR-250
CDR-2000

Breads up to 20"
Interchangeable pressure
plate from 6" (15.3cm) to
19" (48.3cm)

www.smrset.com * somerset@smrset.com * 800-772-4404 bakemag.com | OCT 2014 >
* 978-667-3355

55
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bake - October 2014

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