bake - October 2014 - 58
cafe
Soup & Sandwich
Specials
Like milk and cookies, soups and sandwiches are an infamous
duo. A steaming bowl of soup practically begs to be paired
with a tasty sandwich dipper. However, while customers may
come into your bakery seeking the milk and cookie combo,
they may not even realize you offer the soup and sandwich
option-if you in fact do.
So, how can you promote tempting soup and sandwich
specials? And more importantly, why should you bother?
Facts and Figures
Let's start with the "why." Perhaps the strongest argument for
soup is its value. The economic recession helped remind people
of the bang for the buck that soup can provide, and according
to Mintel International, the soup category grew an impressive
30 percent between 2006 and 2011.
That growth has not only continued to this point, but it is
as is the desire for high-quality, healthy options. So, whenever
expected to maintain its momentum for several more years.
possible and assuming they're true, use phrases like:
The sandwich's "why" argument centers on popularity.
Americans eat more than 300 million sandwiches every day.
* Made from scratch
* Featuring local produce
Promotions
* Housemade dressings
Perhaps the easiest way to promote your soups is to simply
* ...and more
add the word "premium." According to Statista, some 40
percent of Americans have said they're more likely to purchase
Social media is a great place to advertise your daily soup
or willing to pay more for a soup if it's labeled as premium.
and sandwich specials, but it doesn't hurt to supplement that
option with something like a good old-fashioned sidewalk
It's also a smart business strategy to boast locally sourced
easel. Displaying your daily soup and sandwich promotions
ingredients in your soups and sandwiches. Consumer interest in
outside of your bakery can convince people to walk in off
food sustainability and traceability is at an all-time high,
the street.
58 < OCT 2014 | bakemag.com
http://www.bakemag.com
bake - October 2014
Table of Contents for the Digital Edition of bake - October 2014
bake - October 2014
Editor's Note - Hard Choices, Big Results
Table of Contents
News Bites - Ardent Mills Sponsors Bicycle Tour
Dunkin’ Donuts Returns to California
Carlo’s Bakery Raises Bar for Vegas Cakes
My Favorite Things
Management - Identity Power
Labor Front - Holiday Scheduling
Food Safety - Storing Food Safely
Legislation - Record-keeping Mandates
Ingredients - Pecans & Walnuts
Define Your Design
Budgeting Basics
Remodeling in Style
Grains of Change
Holiday Specialties
Shape with Care
Festive Cakes & Tortes
Greek Sweets
A Brief History of Baklava
Cafe - Soup & Sandwich Specials
Cafe - Innovative Beverage Options
Products
Product Showcase
Classifieds
Ad Index
bake - October 2014 - bake - October 2014
bake - October 2014 - 2
bake - October 2014 - bake - October 2014
bake - October 2014 - 2
bake - October 2014 - Editor's Note - Hard Choices, Big Results
bake - October 2014 - 4
bake - October 2014 - Table of Contents
bake - October 2014 - Carlo’s Bakery Raises Bar for Vegas Cakes
bake - October 2014 - 7
bake - October 2014 - My Favorite Things
bake - October 2014 - 9
bake - October 2014 - Management - Identity Power
bake - October 2014 - 11
bake - October 2014 - Labor Front - Holiday Scheduling
bake - October 2014 - 13
bake - October 2014 - Food Safety - Storing Food Safely
bake - October 2014 - 15
bake - October 2014 - Legislation - Record-keeping Mandates
bake - October 2014 - 17
bake - October 2014 - Ingredients - Pecans & Walnuts
bake - October 2014 - 19
bake - October 2014 - Define Your Design
bake - October 2014 - 21
bake - October 2014 - 22
bake - October 2014 - 23
bake - October 2014 - 24
bake - October 2014 - 25
bake - October 2014 - 26
bake - October 2014 - 27
bake - October 2014 - Budgeting Basics
bake - October 2014 - 29
bake - October 2014 - 30
bake - October 2014 - 31
bake - October 2014 - Remodeling in Style
bake - October 2014 - 33
bake - October 2014 - 34
bake - October 2014 - 35
bake - October 2014 - Grains of Change
bake - October 2014 - 37
bake - October 2014 - 38
bake - October 2014 - 39
bake - October 2014 - 40
bake - October 2014 - 41
bake - October 2014 - Holiday Specialties
bake - October 2014 - 43
bake - October 2014 - 44
bake - October 2014 - 45
bake - October 2014 - 46
bake - October 2014 - 47
bake - October 2014 - Shape with Care
bake - October 2014 - 49
bake - October 2014 - 50
bake - October 2014 - 51
bake - October 2014 - Festive Cakes & Tortes
bake - October 2014 - 53
bake - October 2014 - 54
bake - October 2014 - 55
bake - October 2014 - Greek Sweets
bake - October 2014 - A Brief History of Baklava
bake - October 2014 - Cafe - Soup & Sandwich Specials
bake - October 2014 - 59
bake - October 2014 - Cafe - Innovative Beverage Options
bake - October 2014 - 61
bake - October 2014 - Products
bake - October 2014 - Product Showcase
bake - October 2014 - Classifieds
bake - October 2014 - 65
bake - October 2014 - 66
bake - October 2014 - Ad Index
bake - October 2014 - 68
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