bake - December 2014 - 22

From left to right: Cinnamon sugar beignets, red velvet cookies
and toffee pecan bars are popular specialties at Sugar Shack.
all baked fresh daily. The beignets are different than
most people know. They come in vanilla glaze or
cinnamon sugar flavors.
Everything is baked fresh daily with pastries and
cookies available first thing. The coffee served comes
from a company called Counter Culture Coffee while
the ice cream is shipped in from the Greenwood
Manufacturing Company. Customers can make their
own ice cream sandwich by choosing one of 12 ice
cream flavors between two cookies.
The bakery serves five or six different cookies each
day, including a rich, double chocolate, gluten-free
option. Individual cheesecakes, fruit tarts, pies and an
assortment of cakes by the slice, including red velvet,
coconut and double chocolate also satisfy a sugar
craving.
Badgett got the idea to open a bakery in Roswell
after seeing how much customers loved the baked
goods they sold in the Fickle Pickle Cafe. He wanted
to open a bakery because, "the street has a lot of
dinner restaurants, but they don't have as many
breakfast options, so we just thought that was
something the street needed. We have been able
to see the street grow. Even though the restaurant
is in the back, we know that the street itself is very
pedestrian friendly. We just thought it supported the
street very well."
A Cold Shot of Pie
Finding a sweet choice of lunch options is now easier
for Atlanta residents with the eagerly anticipated
arrival this year of Shake Shack. This heralded
22 < DEC 2014 | bakemag.com
gourmet burger joint recently opened in Atlanta's
popular Buckhead district with a cold blast of unique
desserts, featuring signature specialties like a local
flavor-only concrete called the Pecan Pie Oh My,
made with vanilla custard and a slice of pecan pie
from Atlanta bakery H&F Bread Co. A concrete is
dense frozen custard ice cream blended at high
speed with mix-ins.
Now approaching 50 locations, Shake Shack also
opened its first Chicago location on Nov. 4 in
the city's River North section. As the chain does
everywhere it goes, it immediately connected with
retail bakeries with a name in their city to create
"mash-up" frozen desserts that are becoming
immediate hits with Shake Shack's loyal following.
Retail bakeries take note: The Salted Carame'L'
concrete on the menu in Chicago is made with pieces
of salted caramel donut from Chicago donut shop
Glazed & Infused. Also on the Chicago menu is Da
S'mores, made with pieces of Bang Bang Pie s'mores
pie. A single concrete at Shake Shack sells for $4.30,
a double for $6.55.
Premium ingredients like Guittard Chocolate play a
starring role at Shake Shack. The chain uses Guittard
in its chocolate frozen custard and also in many
cocoa-heavy "mix-ins," ranging from chocolate toffee
and fudge sauce to chocolate truffle cookie dough.
"We think it's important to celebrate American
producers that not only make some pretty sweet
chocolate, but who also take great care in focusing on
the people that make it," Shake Shack says.
Celebrating its 10th anniversary, Shake Shack
sprouted from a hot dog cart in Madison Square Park
in Manhattan created by Danny Meyer's Union Square
Hospitality Group (USHG) to support the Madison
Square Park Conservancy's first art installation. The
cart was such a the success that Shack fans lined up
daily for three summers.
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