bake - January 2015 - 26

alternative
financing
In the bakery business, ideas can often
be bigger than pockets are deep.
BY ANNA BRAUNSDORF
For today's bakeries and aspiring small business

problem: shipping cupcakes across the country

Above: Wicked

owners, going to the bank for a traditional loan

without freezing or destruction. The business'

Good Cupcakes

isn't always feasible or attractive. But thanks to the

solution was to fill jars with fresh baked layers of cake,

solved the prob-

growing popularity of various alternative financing

frosting, and filling, resulting in a product that stays

lems associated

options, raising money is becoming possible for

fresh for up to 10 days without refrigeration and can

with keeping prod-

everyone, as evidenced by the following success

be easily shipped.

ucts fresh while

stories:
One of the sharks, Kevin O'leary, took notice of the

shipping them
across the country.

Shark Tank

product and made Tracey and Danielle an offer that

Photo: Pattison

Wicked Good Cupcakes, Cohassat, MA

they accepted-a decision that has proven itself

Photography

The mother-daughter team behind Wicked Good

lucrative.

Cupcakes made a wicked good deal on the hit TV
show Shark Tank in 2013. Bakers Tracey Noonan

"Our sales grew by 600 percent during the year after

and Danielle Vilagie applied for the show, hoping

Shark Tank, compared to the year before," Noonan

to secure funding to build a commercial kitchen,

said. "The show pushed us into the national spotlight

increase their margins, and get their product in front

and gave our brand instant credibility."

of a national audience.
For other bakers hoping to pay a visit to the
"Nearly 50,000 businesses apply for the show every

Shark Tank, Noonan says, "It's a long shot, but I'd

year, and only 110 to 120 are chosen," says Scott

recommend it to anyone who thinks they have a

Noonan, CEO of Wicked Good Cupcakes.

unique, investable product."

Wicked Good Cupcakes was one of the few selected

To watch Wicked Good Cupcakes on Shark Tank,

for the show, because it had creatively solved a

visit sharktankpodcast.net/wickedgoodcupcakes/.

26 < JAN 2015 | bakemag.com


http://www.sharktankpodcast.net/wickedgoodcupcakes/ http://www.bakemag.com

bake - January 2015

Table of Contents for the Digital Edition of bake - January 2015

Bake - January 1, 2015
The Expansion Issue - A New (Old) Frontier
Table of Contents
News Bites - Barry Callebaut adds to coatings and inclusions portfolio
What consumers searched for in 2014
Young baker dreams big in Maryland
Chief concept officer to leave Panera
My Favorite Things
Management - Background Checks
Labor Front - Depositing & Decorating
Food Safety - Management’s Responsibility
Ingredients - Dried Plums
Hard Work and Love
Alternative Financing
Full Steam Ahead
Lean Operation
Heirloom Wheat Flour
British Baking Gains an Audience
Tart tarts
Chocolate Decorations
Top 3 Trends for Chocolate
Cafe - Drink Service Equipment
Wing Season
Products
Product Showcase
Classifieds
Ad Index
Online
bake - January 2015 - GM1
bake - January 2015 - GM2
bake - January 2015 - Bake - January 1, 2015
bake - January 2015 - 2
bake - January 2015 - The Expansion Issue - A New (Old) Frontier
bake - January 2015 - 4
bake - January 2015 - News Bites - Barry Callebaut adds to coatings and inclusions portfolio
bake - January 2015 - Chief concept officer to leave Panera
bake - January 2015 - 7
bake - January 2015 - My Favorite Things
bake - January 2015 - 9
bake - January 2015 - Management - Background Checks
bake - January 2015 - 11
bake - January 2015 - Labor Front - Depositing & Decorating
bake - January 2015 - 13
bake - January 2015 - Food Safety - Management’s Responsibility
bake - January 2015 - 15
bake - January 2015 - Ingredients - Dried Plums
bake - January 2015 - 17
bake - January 2015 - Hard Work and Love
bake - January 2015 - 19
bake - January 2015 - 20
bake - January 2015 - 21
bake - January 2015 - 22
bake - January 2015 - 23
bake - January 2015 - 24
bake - January 2015 - 25
bake - January 2015 - Alternative Financing
bake - January 2015 - 27
bake - January 2015 - 28
bake - January 2015 - 29
bake - January 2015 - Full Steam Ahead
bake - January 2015 - 31
bake - January 2015 - 32
bake - January 2015 - 33
bake - January 2015 - Lean Operation
bake - January 2015 - 35
bake - January 2015 - 36
bake - January 2015 - 37
bake - January 2015 - Heirloom Wheat Flour
bake - January 2015 - 39
bake - January 2015 - British Baking Gains an Audience
bake - January 2015 - 41
bake - January 2015 - Tart tarts
bake - January 2015 - 43
bake - January 2015 - Chocolate Decorations
bake - January 2015 - Top 3 Trends for Chocolate
bake - January 2015 - Cafe - Drink Service Equipment
bake - January 2015 - 47
bake - January 2015 - 48
bake - January 2015 - 49
bake - January 2015 - Wing Season
bake - January 2015 - 51
bake - January 2015 - Products
bake - January 2015 - 53
bake - January 2015 - Product Showcase
bake - January 2015 - Classifieds
bake - January 2015 - 56
bake - January 2015 - Ad Index
bake - January 2015 - Online
bake - January 2015 - 59
bake - January 2015 - 60
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com