bake - September 2015 - 28

get into grocery
Look to supermarkets as strong sales
leads in your wholesale program.
BY BOB SIMS
Most supermarkets and large chain stores have an

in an area that you are willing to serve. Once you ﬁnd

Above: Fresh

instore bakery that offers shoppers similar prod-

your area, take some time and visit all the potential

baked, artisan

ucts to those of the retail bakery. However, while the

supermarket customers in that area. The idea here is

breads are a great

instore bakery at the supermarket is highly competi-

to see what their bakeries offer and ﬁgure out which

product to sell to

tive with the retailer, there are those products that

of your products ﬁts into their scheme.

the supermarket.

it can't compete with. Also, the retail bakery can
produce in a different way than the supermarket

If you produce an item that sells well in your retail

bakery due to equipment, kitchen set-up, etc.

store that an instore bakery does not offer, that's the
perfect opportunity to make a pitch to that store. Be

Call on supermarkets and make them your customer

careful not to try and do too many different products

rather than trying to compete with them on price.

for different stores. Getting too complicated, too fast

Figure out a way to sell to them and make them

might lead to trouble. When starting out, ﬁnd one

your ally. Use the supermarket as a tool for not only

or two supermarkets and try to sell them one or two

creating additional revenue, but also to get your

products.

product in front of customers who might not shop in
your retail location(s).

Pitching Independents
If you ﬁnd an independent grocery store that seems

Stake Out the Stores

like it could beneﬁt from your products ﬁnd out who

Before just blindly trying to pitch supermarket

you need to speak with and set up an appointment.

managers on your products, do some reconnaissance

Try to remain respectful yet persistent. Managers and

28 < SEP 2015 | bakemag.com

http://www.bakemag.com

bake - September 2015

Table of Contents for the Digital Edition of bake - September 2015

bake - September 2015
Editor's Note - French Evolution
Table of Contents
News Bites - IBIE calls for speakers for 2016 show
Honeyville to launch two ancient grain flours
Corbion Caravan introduces egg white replacer
My Favorite Things
Management - How to Set Up a 401(k)
Labor Front - Wage Increases?
Ingredients - Put Some Chocolate In It
Equipment - Cool Tips for Cakes
A New Standard
Get into Grocery
Wholesale Advantage
Clean and Legal
Pretzels still kickin'
Pie Reinvented
Add Tortes
Great Things Come in Small Packages
Cafe - Luna Acquires Boyer’s
The Versatile Waffle
Products
Product Showcase
Classifieds
Management
Bakemark's Panaderia - September 2015
INTRODUCCIÓN - Póngale Diversión al Sabor
INTRODUCTORY LETTER - Put the Fun in Flavors
SABOR PARA LLEVAR - Bocadillos Individuales
PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
Explorando en Busca de Nuevos Sabores
PROMOCIÓN DIRECTA - Comercialización Visual
TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
PERFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
PRODUCTOS DESTACADOS
BREADS AND BAKING - Single Snacks
CAKES AND DECORATING - Custom Cakes in High Demand
The Quest to Add New Flavors
MERCHANDISING SPOTLIGHT - Visual Merchandising
SHOPPERS INSIGHT - Foodservice Power
PROFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
FEATURED PRODUCTS
bake - September 2015 - bake - September 2015
bake - September 2015 - 2
bake - September 2015 - Editor's Note - French Evolution
bake - September 2015 - 4
bake - September 2015 - 5
bake - September 2015 - Table of Contents
bake - September 2015 - 7
bake - September 2015 - Corbion Caravan introduces egg white replacer
bake - September 2015 - 9
bake - September 2015 - My Favorite Things
bake - September 2015 - 11
bake - September 2015 - Management - How to Set Up a 401(k)
bake - September 2015 - 13
bake - September 2015 - Labor Front - Wage Increases?
bake - September 2015 - 15
bake - September 2015 - Ingredients - Put Some Chocolate In It
bake - September 2015 - 17
bake - September 2015 - Equipment - Cool Tips for Cakes
bake - September 2015 - 19
bake - September 2015 - A New Standard
bake - September 2015 - 21
bake - September 2015 - 22
bake - September 2015 - 23
bake - September 2015 - 24
bake - September 2015 - 25
bake - September 2015 - 26
bake - September 2015 - 27
bake - September 2015 - Get into Grocery
bake - September 2015 - 29
bake - September 2015 - 30
bake - September 2015 - 31
bake - September 2015 - Wholesale Advantage
bake - September 2015 - 33
bake - September 2015 - 34
bake - September 2015 - 35
bake - September 2015 - 36
bake - September 2015 - 37
bake - September 2015 - Clean and Legal
bake - September 2015 - 39
bake - September 2015 - 40
bake - September 2015 - 41
bake - September 2015 - Pretzels still kickin'
bake - September 2015 - 43
bake - September 2015 - Pie Reinvented
bake - September 2015 - 45
bake - September 2015 - 46
bake - September 2015 - 47
bake - September 2015 - Add Tortes
bake - September 2015 - 49
bake - September 2015 - 50
bake - September 2015 - 51
bake - September 2015 - Great Things Come in Small Packages
bake - September 2015 - 53
bake - September 2015 - Cafe - Luna Acquires Boyer’s
bake - September 2015 - 55
bake - September 2015 - 56
bake - September 2015 - 57
bake - September 2015 - The Versatile Waffle
bake - September 2015 - Products
bake - September 2015 - Product Showcase
bake - September 2015 - 61
bake - September 2015 - Classifieds
bake - September 2015 - 63
bake - September 2015 - 64
bake - September 2015 - 65
bake - September 2015 - 66
bake - September 2015 - Management
bake - September 2015 - 68
bake - September 2015 - Blank - 1
bake - September 2015 - Blank - 2
bake - September 2015 - Bakemark's Panaderia - September 2015
bake - September 2015 - Pan - 2
bake - September 2015 - INTRODUCCIÓN - Póngale Diversión al Sabor
bake - September 2015 - INTRODUCTORY LETTER - Put the Fun in Flavors
bake - September 2015 - Pan - 5
bake - September 2015 - SABOR PARA LLEVAR - Bocadillos Individuales
bake - September 2015 - Pan - 7
bake - September 2015 - Pan - 8
bake - September 2015 - Pan - 9
bake - September 2015 - PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
bake - September 2015 - Pan - 11
bake - September 2015 - Pan - 12
bake - September 2015 - Pan - 13
bake - September 2015 - Explorando en Busca de Nuevos Sabores
bake - September 2015 - Pan - 15
bake - September 2015 - Pan - 16
bake - September 2015 - Pan - 17
bake - September 2015 - PROMOCIÓN DIRECTA - Comercialización Visual
bake - September 2015 - TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
bake - September 2015 - PERFILES - El Bolillo Bakery
bake - September 2015 - Pan - 21
bake - September 2015 - Pan - 22
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 24
bake - September 2015 - Pan - 25
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 27
bake - September 2015 - Pan - 28
bake - September 2015 - Pan - 29
bake - September 2015 - La Michoacana
bake - September 2015 - PRODUCTOS DESTACADOS
bake - September 2015 - Pan - 32
bake - September 2015 - Pan - 33
bake - September 2015 - BREADS AND BAKING - Single Snacks
bake - September 2015 - Pan - 35
bake - September 2015 - CAKES AND DECORATING - Custom Cakes in High Demand
bake - September 2015 - Pan - 37
bake - September 2015 - The Quest to Add New Flavors
bake - September 2015 - Pan - 39
bake - September 2015 - MERCHANDISING SPOTLIGHT - Visual Merchandising
bake - September 2015 - SHOPPERS INSIGHT - Foodservice Power
bake - September 2015 - PROFILES - El Bolillo Bakery
bake - September 2015 - Pan - 43
bake - September 2015 - Pan - 44
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 46
bake - September 2015 - Pan - 47
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 49
bake - September 2015 - La Michoacana
bake - September 2015 - FEATURED PRODUCTS
bake - September 2015 - Pan - 52
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com