bake - September 2015 - 50

Engage your customers through social media. This will
encourage them to pay more for your high quality product.
Promotion and Marketing
Your biggest competitor is probably the local grocery store in-house bakery. It's much
easier for customers to pick up fresh bread,
a birthday cake or cookies while doing their
weekly shopping. The other draw is that the
prices are usually lower. However, the products are not usually the quality and rarely, if
ever, do instore bakeries offer tortes.
You have to encourage people to make that
extra trip to your location and pay more for
your high quality product. One way to do
that is by engaging customers through social
media. Tortes done right will be very photogenic. This makes them perfect candidates
for online marketing and promotion through
the usual Facebook, Twitter and Instagram
channels.
A professional looking website is a must. A
Facebook page provides a format for you to
share photographs of your mouth watering
baked goods and share your latest creative
torte offerings. Sharing these pages through
mobile attracts even more customers because many people are searching for a bakery while out running errands, or stopping on
the way to work to pick up something fresh
and want to go beyond the usual muffins or
donuts.
Always mention if your recipes were handed
down through four generations, or have
some other interesting story behind them.
Mention any unusual or secret ingredients.
That's what will bring people in to your
bakeshop.
When starting out with a torte offering, or
NATHAN
HILDEBRANDT
Midwest

SHAWNA
GOLDFARB
Northeast

50 < SEP 2015 | bakemag.com

JEFF YANKELLOW
West

MIKE MCLAIN
South

877-KAFLOUR or 877-523-5687
kingarthurflour.com/professional

any new product for that matter, always have
small sample portions ready to serve at no


http://www.kingarthurflour.com/professional

bake - September 2015

Table of Contents for the Digital Edition of bake - September 2015

bake - September 2015
Editor's Note - French Evolution
Table of Contents
News Bites - IBIE calls for speakers for 2016 show
Honeyville to launch two ancient grain flours
Corbion Caravan introduces egg white replacer
My Favorite Things
Management - How to Set Up a 401(k)
Labor Front - Wage Increases?
Ingredients - Put Some Chocolate In It
Equipment - Cool Tips for Cakes
A New Standard
Get into Grocery
Wholesale Advantage
Clean and Legal
Pretzels still kickin'
Pie Reinvented
Add Tortes
Great Things Come in Small Packages
Cafe - Luna Acquires Boyer’s
The Versatile Waffle
Products
Product Showcase
Classifieds
Management
Bakemark's Panaderia - September 2015
INTRODUCCIÓN - Póngale Diversión al Sabor
INTRODUCTORY LETTER - Put the Fun in Flavors
SABOR PARA LLEVAR - Bocadillos Individuales
PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
Explorando en Busca de Nuevos Sabores
PROMOCIÓN DIRECTA - Comercialización Visual
TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
PERFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
PRODUCTOS DESTACADOS
BREADS AND BAKING - Single Snacks
CAKES AND DECORATING - Custom Cakes in High Demand
The Quest to Add New Flavors
MERCHANDISING SPOTLIGHT - Visual Merchandising
SHOPPERS INSIGHT - Foodservice Power
PROFILES - El Bolillo Bakery
Arandas Bakery
Panadería Tierra Caliente
La Michoacana
FEATURED PRODUCTS
bake - September 2015 - bake - September 2015
bake - September 2015 - 2
bake - September 2015 - Editor's Note - French Evolution
bake - September 2015 - 4
bake - September 2015 - 5
bake - September 2015 - Table of Contents
bake - September 2015 - 7
bake - September 2015 - Corbion Caravan introduces egg white replacer
bake - September 2015 - 9
bake - September 2015 - My Favorite Things
bake - September 2015 - 11
bake - September 2015 - Management - How to Set Up a 401(k)
bake - September 2015 - 13
bake - September 2015 - Labor Front - Wage Increases?
bake - September 2015 - 15
bake - September 2015 - Ingredients - Put Some Chocolate In It
bake - September 2015 - 17
bake - September 2015 - Equipment - Cool Tips for Cakes
bake - September 2015 - 19
bake - September 2015 - A New Standard
bake - September 2015 - 21
bake - September 2015 - 22
bake - September 2015 - 23
bake - September 2015 - 24
bake - September 2015 - 25
bake - September 2015 - 26
bake - September 2015 - 27
bake - September 2015 - Get into Grocery
bake - September 2015 - 29
bake - September 2015 - 30
bake - September 2015 - 31
bake - September 2015 - Wholesale Advantage
bake - September 2015 - 33
bake - September 2015 - 34
bake - September 2015 - 35
bake - September 2015 - 36
bake - September 2015 - 37
bake - September 2015 - Clean and Legal
bake - September 2015 - 39
bake - September 2015 - 40
bake - September 2015 - 41
bake - September 2015 - Pretzels still kickin'
bake - September 2015 - 43
bake - September 2015 - Pie Reinvented
bake - September 2015 - 45
bake - September 2015 - 46
bake - September 2015 - 47
bake - September 2015 - Add Tortes
bake - September 2015 - 49
bake - September 2015 - 50
bake - September 2015 - 51
bake - September 2015 - Great Things Come in Small Packages
bake - September 2015 - 53
bake - September 2015 - Cafe - Luna Acquires Boyer’s
bake - September 2015 - 55
bake - September 2015 - 56
bake - September 2015 - 57
bake - September 2015 - The Versatile Waffle
bake - September 2015 - Products
bake - September 2015 - Product Showcase
bake - September 2015 - 61
bake - September 2015 - Classifieds
bake - September 2015 - 63
bake - September 2015 - 64
bake - September 2015 - 65
bake - September 2015 - 66
bake - September 2015 - Management
bake - September 2015 - 68
bake - September 2015 - Blank - 1
bake - September 2015 - Blank - 2
bake - September 2015 - Bakemark's Panaderia - September 2015
bake - September 2015 - Pan - 2
bake - September 2015 - INTRODUCCIÓN - Póngale Diversión al Sabor
bake - September 2015 - INTRODUCTORY LETTER - Put the Fun in Flavors
bake - September 2015 - Pan - 5
bake - September 2015 - SABOR PARA LLEVAR - Bocadillos Individuales
bake - September 2015 - Pan - 7
bake - September 2015 - Pan - 8
bake - September 2015 - Pan - 9
bake - September 2015 - PASTELES Y DECORACIONES - Los Pasteles Personalizados Tienen Alta Demanda
bake - September 2015 - Pan - 11
bake - September 2015 - Pan - 12
bake - September 2015 - Pan - 13
bake - September 2015 - Explorando en Busca de Nuevos Sabores
bake - September 2015 - Pan - 15
bake - September 2015 - Pan - 16
bake - September 2015 - Pan - 17
bake - September 2015 - PROMOCIÓN DIRECTA - Comercialización Visual
bake - September 2015 - TENDENCIAS DEL CONSUMIDOR - El Poder del Servicio Alimenticio
bake - September 2015 - PERFILES - El Bolillo Bakery
bake - September 2015 - Pan - 21
bake - September 2015 - Pan - 22
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 24
bake - September 2015 - Pan - 25
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 27
bake - September 2015 - Pan - 28
bake - September 2015 - Pan - 29
bake - September 2015 - La Michoacana
bake - September 2015 - PRODUCTOS DESTACADOS
bake - September 2015 - Pan - 32
bake - September 2015 - Pan - 33
bake - September 2015 - BREADS AND BAKING - Single Snacks
bake - September 2015 - Pan - 35
bake - September 2015 - CAKES AND DECORATING - Custom Cakes in High Demand
bake - September 2015 - Pan - 37
bake - September 2015 - The Quest to Add New Flavors
bake - September 2015 - Pan - 39
bake - September 2015 - MERCHANDISING SPOTLIGHT - Visual Merchandising
bake - September 2015 - SHOPPERS INSIGHT - Foodservice Power
bake - September 2015 - PROFILES - El Bolillo Bakery
bake - September 2015 - Pan - 43
bake - September 2015 - Pan - 44
bake - September 2015 - Arandas Bakery
bake - September 2015 - Pan - 46
bake - September 2015 - Pan - 47
bake - September 2015 - Panadería Tierra Caliente
bake - September 2015 - Pan - 49
bake - September 2015 - La Michoacana
bake - September 2015 - FEATURED PRODUCTS
bake - September 2015 - Pan - 52
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