bake - October 2015 - 36

embracing change
Merchandising strategies and store displays
need to keep pace with emerging consumer
trends and new technology.
BY JOHN UNREIN
While 2000 didn't bring us the end of the Internet

"The challenge to marketers now is to think about

predicted by Y2K, technology has transformed dramat-

their own organizations, ask themselves how ready

ically in the intervening years. America has gone from

their internal organizations are to reflect this change,"

the earliest smartphones to roughly three-quarters of

Gil elaborates. "Identifying the complex dynamics

consumers owning a smartphone. And technology isn't

and rapid pace of the changing consumer will allow

the only thing that's changed. The composition of the

marketers to apply multi-dimensional thinking and to

country is shifting: 92 percent of the total growth in US

think differently about their marketing approaches, as

population from 2000 to 2014 came from multicultural

well as connecting authentically with shoppers and

groups. With these changes, American lifestyles and

viewers."

consumer habits have also evolved.
In the rapidly changing digital environment in
"The world has changed and continues to evolve,

which we live, the new American consumer is both

permanently forcing companies to adjust even their

connected and distracted. Americans on average own

most abiding assumptions of how they do business,"

four digital devices: 78 percent own smartphones and

says Monica Gil, senior vice president and general

nearly 50 percent own tablets. We continue watching

manager, multicultural growth and strategy at Nielsen,

TV and listening to the radio, but at the same time, we

addressing a panel on the changing American

interact on social media, stream videos or music: 85

consumer at this year's Consumer 360 conference in

percent of US consumers use a mobile device while

Washington, D.C.

watching TV.

36 < OCT 2015 | bakemag.com


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bake - October 2015

Table of Contents for the Digital Edition of bake - October 2015

bake - October 2015
Editor's Note - Why ambiance matters
Table of Contents
News Bites - “Not Just Pie” filling and topping contest
New sweetener combines coconut sugar, stevia
AB Mauri debuts organic product line
Mars, Inc. investing in food safety collaboration
My Favorite Things
Management - Balanced and Happy
Labor Front - Assign Trainees to Mentors
Ingredients - Fall Flavors with a Twist
Equipment - Slicers that Save Profits
The Comfort of Home
Superior Interiors
Embracing change
The great pumpkin
Authentic Breads and Rolls
Canelés are Special
Cheesecake for the Holidays
Ethnic Holiday Cakes
Cafe - Soup Season
“Clean” Label Beverages
Products
Product Showcase
Classifieds
Ad Index
Bakemag.com
bake - October 2015 - bake - October 2015
bake - October 2015 - 2
bake - October 2015 - Editor's Note - Why ambiance matters
bake - October 2015 - 4
bake - October 2015 - 5
bake - October 2015 - Table of Contents
bake - October 2015 - 7
bake - October 2015 - Mars, Inc. investing in food safety collaboration
bake - October 2015 - 9
bake - October 2015 - My Favorite Things
bake - October 2015 - 11
bake - October 2015 - Management - Balanced and Happy
bake - October 2015 - 13
bake - October 2015 - Labor Front - Assign Trainees to Mentors
bake - October 2015 - 15
bake - October 2015 - Ingredients - Fall Flavors with a Twist
bake - October 2015 - 17
bake - October 2015 - Equipment - Slicers that Save Profits
bake - October 2015 - 19
bake - October 2015 - 20
bake - October 2015 - 21
bake - October 2015 - The Comfort of Home
bake - October 2015 - 23
bake - October 2015 - 24
bake - October 2015 - 25
bake - October 2015 - 26
bake - October 2015 - 27
bake - October 2015 - 28
bake - October 2015 - 29
bake - October 2015 - 30
bake - October 2015 - 31
bake - October 2015 - Superior Interiors
bake - October 2015 - 33
bake - October 2015 - 34
bake - October 2015 - 35
bake - October 2015 - Embracing change
bake - October 2015 - 37
bake - October 2015 - 38
bake - October 2015 - 39
bake - October 2015 - The great pumpkin
bake - October 2015 - 41
bake - October 2015 - 42
bake - October 2015 - 43
bake - October 2015 - Authentic Breads and Rolls
bake - October 2015 - 45
bake - October 2015 - 46
bake - October 2015 - 47
bake - October 2015 - Canelés are Special
bake - October 2015 - 49
bake - October 2015 - 50
bake - October 2015 - 51
bake - October 2015 - Cheesecake for the Holidays
bake - October 2015 - 53
bake - October 2015 - Ethnic Holiday Cakes
bake - October 2015 - 55
bake - October 2015 - Cafe - Soup Season
bake - October 2015 - 57
bake - October 2015 - “Clean” Label Beverages
bake - October 2015 - Products
bake - October 2015 - Product Showcase
bake - October 2015 - Classifieds
bake - October 2015 - 62
bake - October 2015 - 63
bake - October 2015 - 64
bake - October 2015 - 65
bake - October 2015 - Ad Index
bake - October 2015 - Bakemag.com
bake - October 2015 - 68
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