bake - October 2015 - 58

cafe

"Clean" Label
Beverages
Keeping pace with the hottest trends in beverages can be challenging, given the dizzying array of new choices in the marketplace. But one key trend that is well worth watching is the
"clean" beverage movement that is being championed by the
likes of Panera Bread and Starbucks. Not only does the clean
label trend apply to bakery products, it applies to the beverages you serve your customers.
This fall, Panera Bread's bakery cafes are introducing a new line
of "clean" beverages that are free of artificial colors, flavors,
sweeteners and preservatives, as specified on the company's
previously announced "No No List." Panera's brewed teas,
lemonades, smoothies, bottled milks and juices are already free
of these artificial ingredients.
Along similar lines, Michael DeLaCruz, product development
director at Starbucks, convened his team earlier this year to
generate ideas for new Evolution Fresh green juice flavors.
"We looked at trends on nutrient density and energy," says

Evolution Fresh customer. "Matcha is definitely a trend in

DeLaCruz. "We hoped to find a new ingredient for Evolution

the health and wellness landscape and people are looking to

Fresh to add to one of our existing green juices that would

incorporate matcha into their daily routine to recharge," Kim

make for an uplifting beverage. Our thoughts went immediately

says. "Combining it with cold pressed fruit and vegetable juice

to green tea."

offers a convenient way to get a vitamin-rich beverage and a
lift from matcha without added sugar."

Evolution Fresh juices are cold-pressed using high pressure
processing, so DeLaCruz and team didn't want to alter the

At Panera Bread, testing is also underway to roll out clean

development method by adding a hot, brewed tea. Instead,

versions of the company's vanilla, caramel and chocolate

they settled on matcha - green tea that is dried and ground

syrups, used in other barista beverages.

into a fine powder - as the perfect addition to their new green
juice. "Matcha is made from a whole green tea leaf," he said. "It

Panera's bottled beverage line-up will add other clean offer-

provides a bit of caffeine, more flavor and texture."

ings nationally including BluePrint cold-pressed Beet Red and
Green juices, Harmless Harvest Coconut Water and bottled Joia

The preparation of matcha during Japanese tea ceremonies has

Grapefruit Chamomile and Cardamom Soda. "Our goal is to

long been associated with Zen, and much research exists on

continue adding new flavors and lifestyle choices in beverage -

the benefits of mindfulness meditation, according to Cynthia

clean, but evolving with the tastes and seasons," says Dan Kish,

Sass, a New York Times best-selling author. "As meditation

Panera Bread's head chef.

becomes more mainstream, this might be one reason matcha
has become so popular."

An extension of the brand's food policy ideals, Panera's newly
"clean" pumpkin spice latte is made with select ingredients

In Linda Kim's role as an Evolution Fresh brand manager,

including milk, real pumpkin, whipped cream, spices and salted

she is attuned to the flavors and ingredients that inspire the

caramel sauce.

58 < OCT 2015 | bakemag.com


http://www.bakemag.com

bake - October 2015

Table of Contents for the Digital Edition of bake - October 2015

bake - October 2015
Editor's Note - Why ambiance matters
Table of Contents
News Bites - “Not Just Pie” filling and topping contest
New sweetener combines coconut sugar, stevia
AB Mauri debuts organic product line
Mars, Inc. investing in food safety collaboration
My Favorite Things
Management - Balanced and Happy
Labor Front - Assign Trainees to Mentors
Ingredients - Fall Flavors with a Twist
Equipment - Slicers that Save Profits
The Comfort of Home
Superior Interiors
Embracing change
The great pumpkin
Authentic Breads and Rolls
Canelés are Special
Cheesecake for the Holidays
Ethnic Holiday Cakes
Cafe - Soup Season
“Clean” Label Beverages
Products
Product Showcase
Classifieds
Ad Index
Bakemag.com
bake - October 2015 - bake - October 2015
bake - October 2015 - 2
bake - October 2015 - Editor's Note - Why ambiance matters
bake - October 2015 - 4
bake - October 2015 - 5
bake - October 2015 - Table of Contents
bake - October 2015 - 7
bake - October 2015 - Mars, Inc. investing in food safety collaboration
bake - October 2015 - 9
bake - October 2015 - My Favorite Things
bake - October 2015 - 11
bake - October 2015 - Management - Balanced and Happy
bake - October 2015 - 13
bake - October 2015 - Labor Front - Assign Trainees to Mentors
bake - October 2015 - 15
bake - October 2015 - Ingredients - Fall Flavors with a Twist
bake - October 2015 - 17
bake - October 2015 - Equipment - Slicers that Save Profits
bake - October 2015 - 19
bake - October 2015 - 20
bake - October 2015 - 21
bake - October 2015 - The Comfort of Home
bake - October 2015 - 23
bake - October 2015 - 24
bake - October 2015 - 25
bake - October 2015 - 26
bake - October 2015 - 27
bake - October 2015 - 28
bake - October 2015 - 29
bake - October 2015 - 30
bake - October 2015 - 31
bake - October 2015 - Superior Interiors
bake - October 2015 - 33
bake - October 2015 - 34
bake - October 2015 - 35
bake - October 2015 - Embracing change
bake - October 2015 - 37
bake - October 2015 - 38
bake - October 2015 - 39
bake - October 2015 - The great pumpkin
bake - October 2015 - 41
bake - October 2015 - 42
bake - October 2015 - 43
bake - October 2015 - Authentic Breads and Rolls
bake - October 2015 - 45
bake - October 2015 - 46
bake - October 2015 - 47
bake - October 2015 - Canelés are Special
bake - October 2015 - 49
bake - October 2015 - 50
bake - October 2015 - 51
bake - October 2015 - Cheesecake for the Holidays
bake - October 2015 - 53
bake - October 2015 - Ethnic Holiday Cakes
bake - October 2015 - 55
bake - October 2015 - Cafe - Soup Season
bake - October 2015 - 57
bake - October 2015 - “Clean” Label Beverages
bake - October 2015 - Products
bake - October 2015 - Product Showcase
bake - October 2015 - Classifieds
bake - October 2015 - 62
bake - October 2015 - 63
bake - October 2015 - 64
bake - October 2015 - 65
bake - October 2015 - Ad Index
bake - October 2015 - Bakemag.com
bake - October 2015 - 68
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