food photography 2.0 Need help making your brand shine? The answer starts with dazzling imagery. BY JOHN UNREIN Have you ever wondered how much difference the You know that your bakery makes products that taste Learning basics photography that you post on your website and delicious. But do others? Your mission on the web of lighting and social media sites will matter to the enhancement of is to make sure your products look as great as they composition can your bakery's brand? Take a lesson from noted food taste. There's no bigger turnoff than a photo of a cake enhance the pre- blogger Sally McKenney Quinn, author of the popular or brownie that does not look appealing. sentation of photos website sallysbakingaddiction.com. With these goals in mind, Quinn offers valuable tips of your products that you post on "When I first began blogging, I asked myself what I for anyone (from the experienced photographer to the web. love most about the food blogs I read. It's the photog- the novice) on how to turn great food photography raphy," she explains. "I have learned that the photog- into a profitable asset. raphy is what draws in my crowd. And makes them stay. Bad food photos are a turnoff." Quinn points out that her food blog took off after she began to learn how to use a DSLR (digital single-lens It is extremely important for bakery owners to recog- reflex) camera. "My photos started to be accepted nize is that your goal is similar to any food blogger. onto photo sites like FoodGawker and Tastespotting, You are striving to attract the attention of the public and pinned more on Pinterest (the source for over to visit your business. More customers equal higher half of my referral traffic). I saw a spike in traffic and sales. And on the web, creating stunning images of companies were reaching out to me because my food your bakery products is vital to success. photography was improving." 34 < APR 2016 | bakemag.comhttp://www.sallysbakingaddiction.com http://www.bakemag.com