bake - April 2016 - 42

Tim Hortons on the Move
Reﬂecting on 2015, the success of same-store sales at Tim

Another big contributor during 2015 was AM/PM grilled wraps.

Hortons was a signiﬁcant driver in earnings performance at
parent Restaurant Brands International, Inc. That trend is

"It's something we launched in Q3 and allowed us to build

expected to continue into 2016 and beyond, said Josh Kobza,

both on our breakfast business, but also lunch," Kobza says.

chief ﬁnancial officer of Restaurant Brands International,

"And I highlight that one in particular because I think it was a

in a March 9 presentation at the UBS Global Consumer

great way to leverage equipment we already had in the store.

Conference in Boston. 

Relatively operationally simple innovation, but something
that's allowing us not just to build our base breakfast business,

Kobza said Tim Hortons' performance during 2015 was not an

but also to utilize the restaurant more throughout the day and

anomaly, and instead is part of a 20-plus year track record of

build our lunch business as well."

growing same-store sales every single year.
Beyond innovation, Tim Hortons is building its presence in
"For me, it really speaks to the strength of the brand," Kobza says.

the United States. Kobza describes Tim Hortons expansion in
the United States as "perhaps our most exciting development

Several aspects of the company's business, including coffee,

opportunity all around the world."

are driving that strength. "We have an incredibly strong coffee
business in Canada, and we continue to build on that," he says.

Tim Hortons currently has more than 600 restaurants in the

"We built on that by launching dark roast and continued to build

United States, giving it a good base to build off of, Kubza says.

that business in 2015 while still maintaining the rest of our coffee
business. And that was a big, big accomplishment for us."

"It's (the United States) the largest quick-service restaurant
market in the world and it's one where people love to consume

Tim Hortons also was successful in building out its baked

coffee and baked goods," he said. "So I think it's clearly a

goods business, Kobza says. Last April, the company began

market where there's a huge opportunity for us to succeed."

selling a Nutella donut and other Nutella-based treats, a
limited-time offering that is set to return this spring. The

Kobza said Restaurant Brands spent a signiﬁcant portion of

company also introduced ﬁlled cookies, which are a simple

the beginning of 2015 developing a strategy for Tim Hortons

variation upon a core piece of Tim Hortons' product mix.

to address the U.S. market and to accelerate the pace of

42 < APR 2016 | bakemag.com

http://www.bakemag.com

bake - April 2016

Table of Contents for the Digital Edition of bake - April 2016

bake - April 2016
Editor's Note - The Design Issue: The Premium Experience
Table of Contents
News Bites - Barry Callebaut Completes Expansion
FDA to Delay Labeling Rules
Wisconsin Names Bakery of Year
Lawrence Foods Earns Award
Caterers Impress with Desserts
Pretzel Brand Seeks Franchisees
Personality - Thomas Keller
Management - Raises vs. Benefits
Labor Front - Minimizing Safety Risks
Ingredients - A Passion for Passion Fruit
Equipment - Ensuring Compliance
Sharp Image
Display Elegance
Food Photography
Migrating Millennials
Local Connections
Tim Hortons on the Move
Graduation Cakes
Nontraditional Holidays
Cafe - Salad Days
Cold Brew Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - April 2016 - bake - April 2016
bake - April 2016 - 2
bake - April 2016 - Editor's Note - The Design Issue: The Premium Experience
bake - April 2016 - 4
bake - April 2016 - 5
bake - April 2016 - Table of Contents
bake - April 2016 - 7
bake - April 2016 - Pretzel Brand Seeks Franchisees
bake - April 2016 - 9
bake - April 2016 - Personality - Thomas Keller
bake - April 2016 - 11
bake - April 2016 - Management - Raises vs. Benefits
bake - April 2016 - 13
bake - April 2016 - Labor Front - Minimizing Safety Risks
bake - April 2016 - 15
bake - April 2016 - Ingredients - A Passion for Passion Fruit
bake - April 2016 - 17
bake - April 2016 - Equipment - Ensuring Compliance
bake - April 2016 - 19
bake - April 2016 - Sharp Image
bake - April 2016 - 21
bake - April 2016 - 22
bake - April 2016 - 23
bake - April 2016 - 24
bake - April 2016 - 25
bake - April 2016 - 26
bake - April 2016 - 27
bake - April 2016 - 28
bake - April 2016 - 29
bake - April 2016 - Display Elegance
bake - April 2016 - 31
bake - April 2016 - 32
bake - April 2016 - 33
bake - April 2016 - Food Photography
bake - April 2016 - 35
bake - April 2016 - 36
bake - April 2016 - 37
bake - April 2016 - Migrating Millennials
bake - April 2016 - 39
bake - April 2016 - Local Connections
bake - April 2016 - 41
bake - April 2016 - Tim Hortons on the Move
bake - April 2016 - 43
bake - April 2016 - 44
bake - April 2016 - 45
bake - April 2016 - Graduation Cakes
bake - April 2016 - 47
bake - April 2016 - 48
bake - April 2016 - 49
bake - April 2016 - Nontraditional Holidays
bake - April 2016 - 51
bake - April 2016 - 52
bake - April 2016 - 53
bake - April 2016 - Cafe - Salad Days
bake - April 2016 - 55
bake - April 2016 - Cold Brew Coffee
bake - April 2016 - Products
bake - April 2016 - Product Showcase
bake - April 2016 - Classifieds
bake - April 2016 - 60
bake - April 2016 - 61
bake - April 2016 - 62
bake - April 2016 - 63
bake - April 2016 - 64
bake - April 2016 - 65
bake - April 2016 - Ad Index
bake - April 2016 - Online - BakeMag.com
bake - April 2016 - 68
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