bake - August 2016 - 22

When asked what distinguishes the ﬂavor of their
tasty potato cakes, David Smart, managing director

"We have forgotten how to make
bread with sourdough. Time is the
most important ingredient in bread."

at Greenhalghs and outgoing CBA president, likes to
say with a smile. "We use real potatoes." This year, the
bakery chain won a sandwich innovation award for its
pretzel croissant, which features beef, dill and horseradish mayonnaise.

Karl De Smedt, communication and training manager for the Puratos Centre for
Bread Flavour

It is clear that fresh, wholesome ingredients play a
huge role in the success of Greenhalghs, which was
founded more than 50 years ago and exempliﬁes
the standard of excellence of British craft bakeries.
Also evident on our tour is that UK bakeries undergo
extreme scrutiny on the food safety front and go to
great lengths to ensure that products are safe.
There are 4,500 small craft bakeries, 350 medium
sized bakeries and 150 large plant bakeries in the
United Kingdom, according to Euromonitor data.
Artisan craft products here are enjoying a robust 5
percent annual sales growth.
Not unlike in the United States, instore bakeries have
become a source of additional revenue for retail
bakeries in the United Kingdom. Supermarket operator Lidl, for example, has upgraded all of its stores to
include fresh bakeries located by the entrance, aiming
to entice customers with fresh bread and pastries.
Bakeries have more important to supermarkets as
they aim to attract consumers by improving their
shopping experience.
Another prominent bakery on our tour is Slattery,
which is highly regarded in the UK for its ﬁne cakes,
pastries, desserts and chocolates. Founded in 1967,
this third-generation family-run business is located in
Whiteﬁeld, Manchester.
This bakery is housed in a three-story building where
they offer bespoke celebration and wedding cakes to
order, and owner John Slattery explains that handmade
luxury chocolates, fresh cream, fancy cake and ice
creams are all made on the premises and sold alongside a range of gifts within the retail shop. The onsite
bakery bakes fresh bread daily and produces delectable
David Smart, managing director at Greenhalghs, guides a tour of
one of their 62 retail locations in England.

22 < AUG 2016 | bakemag.com

http://www.bakemag.com

bake - August 2016

Table of Contents for the Digital Edition of bake - August 2016

editor’s note - The management issue: higher education
Masthead
Contents
News bites
Personality - Chad Robertson
Management - GMO Labeling Update
Labor front - Equipment Investment
Ingredients - Honey Baking Summit
Baking in britain
‘Webrooming’ takes off
Trick or Treat
Reinventing sweet snacks
Modified Atmosphere - Bread Packaging
Introducing Golden Flex
Fashion Week!
Creative Cookies
Cafe - Wraps for Health
New Energy Drink Options
Products
Product showcase
Classifieds
Ad Index
Online - BakeMag.com
bake - August 2016 - BB1
bake - August 2016 - BB2
bake - August 2016 - 1
bake - August 2016 - 2
bake - August 2016 - editor’s note - The management issue: higher education
bake - August 2016 - Masthead
bake - August 2016 - 5
bake - August 2016 - Contents
bake - August 2016 - 7
bake - August 2016 - News bites
bake - August 2016 - 9
bake - August 2016 - Personality - Chad Robertson
bake - August 2016 - 11
bake - August 2016 - Management - GMO Labeling Update
bake - August 2016 - 13
bake - August 2016 - Labor front - Equipment Investment
bake - August 2016 - 15
bake - August 2016 - Ingredients - Honey Baking Summit
bake - August 2016 - 17
bake - August 2016 - 18
bake - August 2016 - 19
bake - August 2016 - Baking in britain
bake - August 2016 - 21
bake - August 2016 - 22
bake - August 2016 - 23
bake - August 2016 - 24
bake - August 2016 - 25
bake - August 2016 - 26
bake - August 2016 - 27
bake - August 2016 - 28
bake - August 2016 - 29
bake - August 2016 - 30
bake - August 2016 - 31
bake - August 2016 - ‘Webrooming’ takes off
bake - August 2016 - 33
bake - August 2016 - 34
bake - August 2016 - 35
bake - August 2016 - Trick or Treat
bake - August 2016 - 37
bake - August 2016 - 38
bake - August 2016 - Reinventing sweet snacks
bake - August 2016 - 40
bake - August 2016 - 41
bake - August 2016 - 42
bake - August 2016 - 43
bake - August 2016 - Modified Atmosphere - Bread Packaging
bake - August 2016 - 45
bake - August 2016 - 46
bake - August 2016 - 47
bake - August 2016 - Introducing Golden Flex
bake - August 2016 - 49
bake - August 2016 - 50
bake - August 2016 - 51
bake - August 2016 - Fashion Week!
bake - August 2016 - 53
bake - August 2016 - Creative Cookies
bake - August 2016 - 55
bake - August 2016 - Cafe - Wraps for Health
bake - August 2016 - New Energy Drink Options
bake - August 2016 - Products
bake - August 2016 - Product showcase
bake - August 2016 - 60
bake - August 2016 - Classifieds
bake - August 2016 - 62
bake - August 2016 - 63
bake - August 2016 - 64
bake - August 2016 - 65
bake - August 2016 - Ad Index
bake - August 2016 - Online - BakeMag.com
bake - August 2016 - 68
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