bake - September 2016 - 24

Plaza Food Hall
New York City is home to many groundbreaking food

"For bakeries, I think that the
future is rooted in simplicity."
François Payard, owner of FP Patisserie

halls, and one of the shining examples is located
across from Central Park. Located on the concourse
level of the iconic Plaza Hotel, The Plaza Food Hall
offers a collection of ﬁne food purveyors, as well as
counter-style dining options. Bakeries and chocolate
shop dominate the list of tenants, including Billy's
Bakery, La Maison du Chocolat, Lady M Confections,
Pain Davignon and the legendary FP Patisserie by
François Payard.
"Being across from Central Park is great for tourist
foot traffic. I like to think that the Plaza Food Hall
helps create enough brand exposure to generate
some online sales for my macarons," says Payard,
one of the greatest pastry chefs in America, in
an exclusive interview with bake magazine. "The
relationship with all of the vendors in the Food Hall
is also great. Everyone is promoting the brand and
doing cross promotions."
Born in Nice on July 1966, Payard is a third-generation French pastry chef. He cultivated his passion
for the art of pastry as a child in his grandfather's
acclaimed shop on the Riviera, Au Nid des Friandises.
François grew up surrounded by the delicious classic
French pastry in the tradition carried on by his
parents and grandparents for over 50 years.
François's desire to travel and discover new sights,
smells, and ﬂavors brought him to New York in
1990. Here, he was eager to experiment with new
ideas, ﬂavors, and techniques that he felt would be
welcomed in the capital of cosmopolitan tastes. His
ﬁrst position in New York was as pastry chef at Le
Bernardin, a New York Times four-star restaurant,
where he found himself challenged to create a new
dessert repertoire. François became popular for his
beautifully presented creations, bursting with delicate ﬂavors and taste. In 1993, Payard joined chef
Daniel Boulud for the opening of Restaurant Daniel,
another restaurant given four stars by the New York
Times, where he delighted guests with his chocolate
and seasonal fruit menus. In 1995, The James Beard
Foundation named Payard "Pastry Chef of the Year"
in recognition of his accent on ﬂavor combined with
a unique sense of pastry design. FP Patisserie is the

24 < SEP 2016 | bakemag.com

http://www.bakemag.com

bake - September 2016

Table of Contents for the Digital Edition of bake - September 2016

bake - September 2016
Editor's Note - Why IBIE is the answer
Table of Contents
News Bites - Guild Launches Artisan Baker Certification
Callebaut Hosts ‘Eatalian’ Event
General Mills Files Patent on Gluten- Free Oats
President Signs GMO Labeling Bill
Toppers Pizza Rises
Personality - Mike Zakowski
Management - Loyalty Shopper Programs
Labor Front - 10 Steps to Better Accounting
Ingredients - Emotional Connections
Equipment - What to Know About Freezers
Food halls go big
Seasonal specials
Starbucks goes artisan
In full bloom
'Tis the season for pie
Packaging design
Pretzel Demand Breeds Creativity
Custom Convenience
The Latin Flavor Influence
Holiday Brownies
Cafe - Breakfast for Dinner
7 Steps to Great Coffee
Products
Product Showcase
Classifieds
Ad Index
Online - Bakemag.com
Bakemark's Panaderia
INTRODUCCIÓN - Los Productos Únicos Se Venden
INTRODUCTORY LETTER - Unique Products Sell
PAN Y HORNEO - Celebrando el Día de los Muertos
PASTELES Y DECORACIONES - Inspirado por la Aventura
Por Qué La Frescura Es Importante
PERFILES - Lola's Market
Panadería Tres Hermanos
La Reyna Bakery
Garcia’s Bakery
Fernandez Bakery
La Azteca Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Celebrating Día de los Muertos
CAKES AND DECORATING - Inspired by Adventure
Why Freshness Matters
PROFILES - Lola's Market
Panadería Tres Hermanos
La Reyna Bakery
Garcia’s Bakery
Fernandez Bakery
La Azteca Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - September 2016 - BB1
bake - September 2016 - BB2
bake - September 2016 - bake - September 2016
bake - September 2016 - 2
bake - September 2016 - Editor's Note - Why IBIE is the answer
bake - September 2016 - 4
bake - September 2016 - 5
bake - September 2016 - Table of Contents
bake - September 2016 - 7
bake - September 2016 - Toppers Pizza Rises
bake - September 2016 - 9
bake - September 2016 - Personality - Mike Zakowski
bake - September 2016 - 11
bake - September 2016 - Management - Loyalty Shopper Programs
bake - September 2016 - 13
bake - September 2016 - Labor Front - 10 Steps to Better Accounting
bake - September 2016 - 15
bake - September 2016 - Ingredients - Emotional Connections
bake - September 2016 - 17
bake - September 2016 - Equipment - What to Know About Freezers
bake - September 2016 - 19
bake - September 2016 - Food halls go big
bake - September 2016 - 21
bake - September 2016 - 22
bake - September 2016 - 23
bake - September 2016 - 24
bake - September 2016 - 25
bake - September 2016 - 26
bake - September 2016 - 27
bake - September 2016 - 28
bake - September 2016 - 29
bake - September 2016 - 30
bake - September 2016 - 31
bake - September 2016 - 32
bake - September 2016 - 33
bake - September 2016 - Seasonal specials
bake - September 2016 - 35
bake - September 2016 - 36
bake - September 2016 - 37
bake - September 2016 - Starbucks goes artisan
bake - September 2016 - 39
bake - September 2016 - 40
bake - September 2016 - 41
bake - September 2016 - In full bloom
bake - September 2016 - 43
bake - September 2016 - 44
bake - September 2016 - 45
bake - September 2016 - 46
bake - September 2016 - 47
bake - September 2016 - 48
bake - September 2016 - 49
bake - September 2016 - 'Tis the season for pie
bake - September 2016 - 51
bake - September 2016 - 52
bake - September 2016 - 53
bake - September 2016 - 54
bake - September 2016 - 55
bake - September 2016 - Packaging design
bake - September 2016 - 57
bake - September 2016 - 58
bake - September 2016 - 59
bake - September 2016 - 60
bake - September 2016 - 61
bake - September 2016 - Pretzel Demand Breeds Creativity
bake - September 2016 - 63
bake - September 2016 - 64
bake - September 2016 - 65
bake - September 2016 - Custom Convenience
bake - September 2016 - 67
bake - September 2016 - 68
bake - September 2016 - 69
bake - September 2016 - The Latin Flavor Influence
bake - September 2016 - 71
bake - September 2016 - 72
bake - September 2016 - 73
bake - September 2016 - Holiday Brownies
bake - September 2016 - 75
bake - September 2016 - Cafe - Breakfast for Dinner
bake - September 2016 - 77
bake - September 2016 - 7 Steps to Great Coffee
bake - September 2016 - 79
bake - September 2016 - Products
bake - September 2016 - Product Showcase
bake - September 2016 - Classifieds
bake - September 2016 - 83
bake - September 2016 - 84
bake - September 2016 - 85
bake - September 2016 - 86
bake - September 2016 - 87
bake - September 2016 - 88
bake - September 2016 - Ad Index
bake - September 2016 - Online - Bakemag.com
bake - September 2016 - 91
bake - September 2016 - 92
bake - September 2016 - 93
bake - September 2016 - 94
bake - September 2016 - Bakemark's Panaderia
bake - September 2016 - PAN2
bake - September 2016 - INTRODUCCIÓN - Los Productos Únicos Se Venden
bake - September 2016 - INTRODUCTORY LETTER - Unique Products Sell
bake - September 2016 - PAN5
bake - September 2016 - PAN Y HORNEO - Celebrando el Día de los Muertos
bake - September 2016 - PAN7
bake - September 2016 - PASTELES Y DECORACIONES - Inspirado por la Aventura
bake - September 2016 - PAN9
bake - September 2016 - PAN10
bake - September 2016 - PAN11
bake - September 2016 - PAN12
bake - September 2016 - PAN13
bake - September 2016 - Por Qué La Frescura Es Importante
bake - September 2016 - PAN15
bake - September 2016 - PAN16
bake - September 2016 - PAN17
bake - September 2016 - PERFILES - Lola's Market
bake - September 2016 - PAN19
bake - September 2016 - PAN20
bake - September 2016 - PAN21
bake - September 2016 - Panadería Tres Hermanos
bake - September 2016 - PAN23
bake - September 2016 - La Reyna Bakery
bake - September 2016 - PAN25
bake - September 2016 - Garcia’s Bakery
bake - September 2016 - PAN27
bake - September 2016 - Fernandez Bakery
bake - September 2016 - PAN29
bake - September 2016 - La Azteca Bakery
bake - September 2016 - PAN31
bake - September 2016 - RECETAS DESTACADAS
bake - September 2016 - PRODUCTOS DESTACADOS
bake - September 2016 - BREAD AND BAKING - Celebrating Día de los Muertos
bake - September 2016 - CAKES AND DECORATING - Inspired by Adventure
bake - September 2016 - Why Freshness Matters
bake - September 2016 - PAN37
bake - September 2016 - PROFILES - Lola's Market
bake - September 2016 - PAN39
bake - September 2016 - Panadería Tres Hermanos
bake - September 2016 - PAN41
bake - September 2016 - La Reyna Bakery
bake - September 2016 - PAN43
bake - September 2016 - Garcia’s Bakery
bake - September 2016 - PAN45
bake - September 2016 - Fernandez Bakery
bake - September 2016 - PAN47
bake - September 2016 - La Azteca Bakery
bake - September 2016 - PAN49
bake - September 2016 - FEATURED RECIPES
bake - September 2016 - FEATURED PRODUCTS
bake - September 2016 - PAN52
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