bake - September 2016 - 30

At Creamline, another prominent retailer with a
Chelsea Market Location, the focus is on "farm to
tray" foods, including breakfasts and sandwiches. The
retailer sources products from farms and producers
like Ronnybrook Farm, "where we have actually
met and hand fed the cows that produce the great
Hudson Valley dairy served here today. We make it
our mission to support as many local businesses as
possible; ethical businesses that strive to offer the
ﬁnest and freshest small batch products."
Chelsea Market's Creamline is run by chef/owner
Harris Mayer Sellinger, who points out the importance
of returning to classic American roots.
"We have a pretty set menu of American classics," Sellinger says. "It's designed for consistency
based on what our farmers and suppliers can get
to us year-round.  It's geared towards satisfying our
loyal customers who work or live in Chelsea, and
the thousands of tourists who come to have a world
class representation of American classics. A grass-fed
burger or grilled cheese sandwich with a grass-fed
milk shake creates a synergy of ﬂavors. The hot and
cold contrast, and the sweet and savory contrast, are
all on display when you have a burger with a shake."
Chef Harris Mayer Sellinger of Creamline believes that responsible

Remaining true to our "Farm to Tray" mantra, and

sourcing will become a standard for years to come.

sourcing from local farms, like Ronnybrook, and
Righteous Organics, and pole caught American tuna, is

customers with a wide range of products - some are

the best way to make great food that they are proud of.    

healthful and some are indulgent. All of them are treats!"
"Many our customers are not from America, and we
Much of Amy's Bread success can be attributed to a

want to represent American Classics as best we can;

longstanding commitment to transparency of ingre-

it is very exciting, and pretty common that we hear

dients to loyal customers. Sweet treats like Chocolate

from people "this is my ﬁrst cheeseburger," or better

Hazelnut Biscotti list all ingredients right on front

yet, this is the best cheeseburger I've ever had! We are

of the package. Chocolate Hazelnut Biscotti, for

a gateway to American food for many of our guests,

instance, is made with hazelnuts, sugar, unbleached

and this motivates us every day. We are proud of

ﬂour, chocolate chips, eggs, cocoa powder, butter,

American food, and we want to dispel the perception

vanilla, coffee extract, baking soda and cinnamon.

created by international chain restaurants that it is low

Today, with a production kitchen in Long Island City

quality. A cheeseburger and a grilled cheese sandwich

and three retail cafes in New York City, the business has

is an amazing thing, and it deserves the same care in

grown in 24 years from ﬁve to 190 employees, and the

technique and sourcing as other fancier foods." 

bakery delivers to more than 200 wholesale customers
daily. "I consider it a big accomplishment to start a

Sellinger says that responsible sourcing will become

business in New York City," she adds, "and to have it

the standard in coming years. "In major cities, we are

thrive and grow in a very challenging marketplace."

almost there right now."

30 < SEP 2016 | bakemag.com
http://www.bakemag.com
bake - September 2016

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