bake - October 2016 - 39
TRADITIONALLY
INNOVATIVE
PUSHING THE BOUNDARIES
For more than 13 years, Which Wich Superior
Sandwiches has pushed the boundaries of the
fast-casual sector with its customizable sandwiches
and creative, trademark brown-bag ordering system. Now, as the national chain sets its sights on
exponential franchise expansion, it will have the
insight and leadership of an experienced franchise
executive at its helm. On Sept. 6, Ric Scicchitano
joined Which Wich as president, helping to guide
menu innovation, marketing and the strategic
plan set forth by Which Wich's executive team.
"I truly believe that positive change produces
positive results, and in getting to know Ric, I
found a positive leader, perfectly positioned to pioneer our ongoing innovation," said Jeff Sinelli,
Which Wich founder and chief vibe officer.
LIKE YOU, WE Have MADe
BREAD
OUR SPECIALTY
ALL NEW
Self-Service
Frame Slicers
Maximum safety due to
the double cover being
locked during the
slicing cycle
Removable, ergonomic
crumb collector
Automatic slicing cycle
Scicchitano brings with him an impressive restaurant pedigree. His career headlines include
leadership positions with Corner Bakery Café,
where he served as one of the brand's first employees. After graduating from New York's Culinary
Institute of America with a degree in culinary and
baking, Scicchitano immediately went to work for
Richard Melman, an innovative restaurateur that
both Sinelli and Scicchitano share an admiration
for. Scicchitano was part of the core team bringing
Melman's newest concept, Corner Bakery, to life
where he created updated menus. As the Corner
Bakery brand evolved, so too did Scicchitano's role.
Simple to use
Slice thickness from
3/8'' to 1-1/4''
Up to 200 loaves
per hour
5 years parts & 1 year
labor warranty
"During my previous tenure, I went outside the
box to implement ideas that make brands exciting and impactful, while working closely with
marketing, supply chain and our development
teams to implement impactful structural changes," Scicchitano said. "I have a passion for great
brands that serve great food. That's the core of
the business we're in, and we accomplish it one
guest at a time, one sandwich at a time. It's the
perfect time to take that vision to Which Wich,
an exciting and rapidly growing brand."
bakemag.com | APR 2014 > 39
+1 781-721-2100 * office@jac-machines.com
* www.jac-machines.com
http://www.jac-machines.com
bake - October 2016
Table of Contents for the Digital Edition of bake - October 2016
bake - October 2016
The Promotion Issue - The Hiring Dilemma
Table of Contents
News Bites - Boudin Bakery Names CEO
Bantam Bagels Expands Distribution
AIB Launches New Certification
Equity Group Buys Wetzel’s Pretzels
Personality - Anne Heap
Management - Measuring Your Metrics
bake - October 2016 - bake - October 2016
bake - October 2016 - 2
bake - October 2016 - The Promotion Issue - The Hiring Dilemma
bake - October 2016 - 4
bake - October 2016 - Table of Contents
bake - October 2016 - Equity Group Buys Wetzel’s Pretzels
bake - October 2016 - 7
bake - October 2016 - Personality - Anne Heap
bake - October 2016 - 9
bake - October 2016 - Management - Measuring Your Metrics
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