bake - January 2017 - 26
mobile pay & POS
The number of shoppers, especially younger ones, who
use mobile pay at a bakery cafe may shock you.
BY JOHN UNREIN
Mike Clements, owner of BakeSmart, a leading inno-
It may come as a surprise to some retail bakery
vator in bakery software, suggests that the next time
owners that mobile payment already is catching
you're in a public place - if you're not too busy on
on like gangbusters in the cafe category. Nielsen's
your own phone - take a moment and look around.
second-quarter 2016 Mobile Wallet Report looked at
"It's undeniable that people today live on their smart-
how often mobile wallets are used by merchant cate-
phones," he says. "Our mobile devices are always
gory., and the results revealed 8 percent of consumers
within reach. They are now the primary way we
use them every day at cafes and bakeries. Further, 22
consume media, create digital content, and commu-
percent of consumers use mobile payments at a cafe/
nicate. It's not a far off idea for our phones to replace
bakery once a week.
credit cards and become the primary means of
commerce. In fact, it's already beginning to happen."
National bakery brands ranging from Dunkin' Donuts
to Panera Bread, now accept Apple Pay, according to
And the convenience of mobile payments is as
Apple. The biggest names in mobile wallet are PayPal
evident as the trend, Clements points out. Twenty
Mobile, Google Wallet, Apple Pay, Android Pay and
percent of transactions at Starbucks are paid using
Samsung Pay, according to Statista.
their mobile app, a figure that is expected to surpass
50 percent in the next few years.
Clements of BakeSmart explains that the two main
options available to retail bakeries that want to
"I would stop short of saying that retail bakeries need
accept mobile wallet payments are to either add
to adopt this technology today to keep up with their
credit card processing hardware that integrates with
nationwide chain neighbors," he says, "but if you
Apple Pay and Android Pay or to create the function-
asked me again in 18 to 24 months, my answer would
ality in an app that customers would download to
likely be different."
their phones.
26 < JAN 2017 | bakemag.com
http://www.bakemag.com
bake - January 2017
Table of Contents for the Digital Edition of bake - January 2017
bake - January 2017
Editor's note - Convenience matters
Contents
Management ideas - Managing Your Time
New product success stories - Rainbow Birthday Cake
Technical corner - Bread Baking
Practical marketing - Simplifying the Order
Food safety - Food Safety Compliance
Equipment innovations - A Depositor for Every Need
A calculated risk
Mobile pay & POS
A platform of intent
Chocolate & decorating - Gourmet Accents
Cakes - The Cupcake Experience
Sweet goods - Paczkis that Pack a “Poonch”
Bread - Bread Rising
Foodservice - Wingin' It
Product showcase
Classifieds
Ad Index
Formulation of the month
bake - January 2017 - bake - January 2017
bake - January 2017 - 2
bake - January 2017 - Editor's note - Convenience matters
bake - January 2017 - 4
bake - January 2017 - Contents
bake - January 2017 - Management ideas - Managing Your Time
bake - January 2017 - 7
bake - January 2017 - New product success stories - Rainbow Birthday Cake
bake - January 2017 - 9
bake - January 2017 - Technical corner - Bread Baking
bake - January 2017 - 11
bake - January 2017 - Practical marketing - Simplifying the Order
bake - January 2017 - 13
bake - January 2017 - Food safety - Food Safety Compliance
bake - January 2017 - 15
bake - January 2017 - Equipment innovations - A Depositor for Every Need
bake - January 2017 - 17
bake - January 2017 - A calculated risk
bake - January 2017 - 19
bake - January 2017 - 20
bake - January 2017 - 21
bake - January 2017 - 22
bake - January 2017 - 23
bake - January 2017 - 24
bake - January 2017 - 25
bake - January 2017 - Mobile pay & POS
bake - January 2017 - 27
bake - January 2017 - 28
bake - January 2017 - 29
bake - January 2017 - A platform of intent
bake - January 2017 - 31
bake - January 2017 - Chocolate & decorating - Gourmet Accents
bake - January 2017 - 33
bake - January 2017 - 34
bake - January 2017 - 35
bake - January 2017 - Cakes - The Cupcake Experience
bake - January 2017 - 37
bake - January 2017 - Sweet goods - Paczkis that Pack a “Poonch”
bake - January 2017 - 39
bake - January 2017 - Bread - Bread Rising
bake - January 2017 - 41
bake - January 2017 - Foodservice - Wingin' It
bake - January 2017 - 43
bake - January 2017 - Product showcase
bake - January 2017 - Classifieds
bake - January 2017 - 46
bake - January 2017 - 47
bake - January 2017 - 48
bake - January 2017 - Ad Index
bake - January 2017 - Formulation of the month
bake - January 2017 - 51
bake - January 2017 - 52
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