bake - January 2017 - 31

Monitoring activity on Pinterest can benefit
your bakery by gauging consumer demand.
they want to do something or plan something or

focus group. We can see what people want that may

bring something into real life. When they come either

not be on shelves yet, so they are making it them-

searching or browsing within their feed, they are

selves. We can start to see this ideas crowdsourced

already in that mindset of wanting to do something

and emerge, and I think that is an incredibly powerful

today or in the near future. So we definitely think that

thing about our data that makes us really unique."

activating early is a good opportunity for brands."
Holiday Hot Buttons
Tracking Dietary Demands

Christmas-related snacks grew 60 percent year-over-

Also popular recently on Pinterest are gluten-free,

year on the platform, Kumar says. "People are saving

dairy-free and vegan recipes, she says.

9,000 ideas every day related to Christmas snacks,"
she said. "This also aligns with what we see with

"These are things that are all trending right now

millennials wanting things that are easy but unique

with really high volumes of daily ideas being saved

conversation starters." Such snacks include reindeer

in addition to really strong continuous year-over-

rice crispy treats, snowman truffles and white choco-

year growth," Kumar says. "I think we have our

late peppermint coated pretzels.

finger on the pulse on the bigger food movement,
but a little more granular than that, we can also

"What we've actually seen in our holiday food are

see specific topics emerge before they even hit

ideas using traditional nostalgic ingredients, but with

the shelves.

a surprising or unexpected twist," Kumar says.

"For example, on Pinterest, we see these things called

A seasonal beverage gaining steam on Pinterest is

protein bites or energy bites. We've actually seen this

Mexican hot chocolate, which features the flavors of

as a topic that has been trending for many months.

cinnamon and chili powder. Interest in the sweet and

But you don't quite see it on the shelves yet, so the

spicy drink aligns with a broader desire for global

way we think of our users is as the world's largest

cuisines and flavors, Kumar says.

bakemag.com | JAN 2017 > 31



http://www.bakemag.com

bake - January 2017

Table of Contents for the Digital Edition of bake - January 2017

bake - January 2017
Editor's note - Convenience matters
Contents
Management ideas - Managing Your Time
New product success stories - Rainbow Birthday Cake
Technical corner - Bread Baking
Practical marketing - Simplifying the Order
Food safety - Food Safety Compliance
Equipment innovations - A Depositor for Every Need
A calculated risk
Mobile pay & POS
A platform of intent
Chocolate & decorating - Gourmet Accents
Cakes - The Cupcake Experience
Sweet goods - Paczkis that Pack a “Poonch”
Bread - Bread Rising
Foodservice - Wingin' It
Product showcase
Classifieds
Ad Index
Formulation of the month
bake - January 2017 - bake - January 2017
bake - January 2017 - 2
bake - January 2017 - Editor's note - Convenience matters
bake - January 2017 - 4
bake - January 2017 - Contents
bake - January 2017 - Management ideas - Managing Your Time
bake - January 2017 - 7
bake - January 2017 - New product success stories - Rainbow Birthday Cake
bake - January 2017 - 9
bake - January 2017 - Technical corner - Bread Baking
bake - January 2017 - 11
bake - January 2017 - Practical marketing - Simplifying the Order
bake - January 2017 - 13
bake - January 2017 - Food safety - Food Safety Compliance
bake - January 2017 - 15
bake - January 2017 - Equipment innovations - A Depositor for Every Need
bake - January 2017 - 17
bake - January 2017 - A calculated risk
bake - January 2017 - 19
bake - January 2017 - 20
bake - January 2017 - 21
bake - January 2017 - 22
bake - January 2017 - 23
bake - January 2017 - 24
bake - January 2017 - 25
bake - January 2017 - Mobile pay & POS
bake - January 2017 - 27
bake - January 2017 - 28
bake - January 2017 - 29
bake - January 2017 - A platform of intent
bake - January 2017 - 31
bake - January 2017 - Chocolate & decorating - Gourmet Accents
bake - January 2017 - 33
bake - January 2017 - 34
bake - January 2017 - 35
bake - January 2017 - Cakes - The Cupcake Experience
bake - January 2017 - 37
bake - January 2017 - Sweet goods - Paczkis that Pack a “Poonch”
bake - January 2017 - 39
bake - January 2017 - Bread - Bread Rising
bake - January 2017 - 41
bake - January 2017 - Foodservice - Wingin' It
bake - January 2017 - 43
bake - January 2017 - Product showcase
bake - January 2017 - Classifieds
bake - January 2017 - 46
bake - January 2017 - 47
bake - January 2017 - 48
bake - January 2017 - Ad Index
bake - January 2017 - Formulation of the month
bake - January 2017 - 51
bake - January 2017 - 52
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