bake - January 2017 - 42

foodservice

Wingin' It
WINGSTOP

National Chicken Wing Day occurs over the summer, but it

The flavor was only on Wingstop's menu for a short time,

would seem that it would be more appropriate for the winter.

which built up buzz and convinced customers to take advan-

Many football and other sports parties occur during this time

tage of its brief availability.

of year, and the popular snack is common for groups both big
and small.

Garlic is a popular inclusion in sauce flavors. Take Buffalo Wild
Wings for example. Its latest sauce option, Kickin' Honey Gar-

The NFL's championship game will be the biggest day of the

lic, combines garlic with brown sugar, honey, vinegar, molas-

year for wings sales. Americans will consume nearly 1.5 billion

ses, and habanero to create a sweet, yet spicy flavor.

chicken wings that day alone. While major retailers like Buffalo
Wild Wings and Wingstop will make a big play to supply these

Recently retired flavors from the Buffalo Wild Wings Sauce

crowds, your bakery can look to provide its own unique takes

Lab include Sriracha Sizzle, which allowed customers to

on the classic dish.

experience the uniquely popular flavor in rare form; Big Easy
Bourbon Honey Mustard, sweet and spicy, made with real

Using the major retailers as an example, you can develop

bourbon; Salted Caramel BBQ; and Chipotle Cherry Sting, a

chicken wing flavors that excite your customers. Wingstop

delicious contradiction.

introduced a new flavor early last year called Smoke 9, a mesquite dry rub with sweet garlic and spices that come together

So how does your bakery pick the right chicken wing flavors

for a bold smoky flavor.

to offer? It depends on each bakery and what your customers
prefer. Take notice of popular flavors of other products, and see

"Smoke 9 is named for the nine iterations we went through

if those can be incorporated into a mouthwatering sauce.

in order to perfect this flavor," says Larry Bellah, Wingstop's
director of flavor innovation. "Our fans love the Wingstop

As we see with many foods and beverages, chicken wings can

brand because of the bold, unique flavors we offer. So when

be enjoyed throughout the year but have seasonality to them.

we create a new sauce we work hard to ensure it is authentic

Cold weather months make for great opportunities to provide a

and different from anything else on our menu."

little extra warmth to your offerings. B R IA N A MICK

42 < JAN 2017 | bakemag.com


http://www.bakemag.com

bake - January 2017

Table of Contents for the Digital Edition of bake - January 2017

bake - January 2017
Editor's note - Convenience matters
Contents
Management ideas - Managing Your Time
New product success stories - Rainbow Birthday Cake
Technical corner - Bread Baking
Practical marketing - Simplifying the Order
Food safety - Food Safety Compliance
Equipment innovations - A Depositor for Every Need
A calculated risk
Mobile pay & POS
A platform of intent
Chocolate & decorating - Gourmet Accents
Cakes - The Cupcake Experience
Sweet goods - Paczkis that Pack a “Poonch”
Bread - Bread Rising
Foodservice - Wingin' It
Product showcase
Classifieds
Ad Index
Formulation of the month
bake - January 2017 - bake - January 2017
bake - January 2017 - 2
bake - January 2017 - Editor's note - Convenience matters
bake - January 2017 - 4
bake - January 2017 - Contents
bake - January 2017 - Management ideas - Managing Your Time
bake - January 2017 - 7
bake - January 2017 - New product success stories - Rainbow Birthday Cake
bake - January 2017 - 9
bake - January 2017 - Technical corner - Bread Baking
bake - January 2017 - 11
bake - January 2017 - Practical marketing - Simplifying the Order
bake - January 2017 - 13
bake - January 2017 - Food safety - Food Safety Compliance
bake - January 2017 - 15
bake - January 2017 - Equipment innovations - A Depositor for Every Need
bake - January 2017 - 17
bake - January 2017 - A calculated risk
bake - January 2017 - 19
bake - January 2017 - 20
bake - January 2017 - 21
bake - January 2017 - 22
bake - January 2017 - 23
bake - January 2017 - 24
bake - January 2017 - 25
bake - January 2017 - Mobile pay & POS
bake - January 2017 - 27
bake - January 2017 - 28
bake - January 2017 - 29
bake - January 2017 - A platform of intent
bake - January 2017 - 31
bake - January 2017 - Chocolate & decorating - Gourmet Accents
bake - January 2017 - 33
bake - January 2017 - 34
bake - January 2017 - 35
bake - January 2017 - Cakes - The Cupcake Experience
bake - January 2017 - 37
bake - January 2017 - Sweet goods - Paczkis that Pack a “Poonch”
bake - January 2017 - 39
bake - January 2017 - Bread - Bread Rising
bake - January 2017 - 41
bake - January 2017 - Foodservice - Wingin' It
bake - January 2017 - 43
bake - January 2017 - Product showcase
bake - January 2017 - Classifieds
bake - January 2017 - 46
bake - January 2017 - 47
bake - January 2017 - 48
bake - January 2017 - Ad Index
bake - January 2017 - Formulation of the month
bake - January 2017 - 51
bake - January 2017 - 52
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