bake - April 2017 - 28

THE EXPERIENCE ECONOMY

preservation technology that allow for more spacious
and elegant presentation of food products and guaranteed impulse purchase.
 
OCF display designs and conﬁgurations are customiz-

Set for June 4-6 in Anaheim, California, the
upcoming International Dairy Deli Bakery
Association's Show and Sell will reflect fundamental principles of the "Experience Economy,"
exposing attendees to interactive and innovative
merchandising concepts designed to energize
their stores and engage, entertain, and educate
their shoppers.

able to ﬁt and enhance any store and bakery interior. Made out of high quality water-repellent wood,
OCF displays offer vast beneﬁts to your business,
including more spacious and elegant presentation of
bakery and pastry products and guaranteed impulse
purchases.
 
OCF is a French-based manufacturer or premier
display solutions and a trusted partner of the most

The Experience Economy-a term first used in
1998 by authors B. Joseph Pine II and James
H. Gilmore-is a concept whereby businesses
engage customers not only through products
and services, but also by adding an experience
to shopping occasions. This experience focuses
on four key factors: entertainment, education,
esthetic, and escapism.

successful French pastry chefs, including Fauchon,
Paul Valrhona, and more. 
Signs of the times
Your customers want to know where their food comes
from and what is in it, so now is a great time to invest
in signs that can educate your customers and entice
them to buy.

"For more and more consumers, shopping
isn't simply about purchasing products," says
Jeremy Johnson, education director for IDDBA.
"It's about the experiences they encounter and
oftentimes actively seek, whether it provides
entertainment value, a learning encounter about
a specific product or process, or exploring new
tastes or flavors for the first time."

Hubert offers specialty signage such as stylish
wooden Rustic Chalkboards, which are perfect for
artisan bread displays. Blackboards come in a set,

In the spirit of the Experience Economy principles, the 2017 Show and Sell-an interactive
marketplace of merchandising ideas and retailing concepts-will feature unique foodservice
concepts, fresh department display case merchandising ideas, educational messaging, and
other ideas that attendees can share and potentially implement in their stores.
Among the concepts planned are:
A breakfast bakery bar will feature lingering
aromas of freshly baked goods and brewed coffee
and a seating area to enjoy the experience.   
In-store foodservice creates an engaging experience with the sights, sounds, smells, and pace
of a fully functioning in-store foodservice program that attract shoppers seeking prepared
food options.
Cake design will provide attendees with creative
and unique cake ideas for all types of entertaining occasions.

28 < APR 2017 | bakemag.com
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bake - April 2017

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