bake - September 2017 - 27

Hiring practices
Working interviews are part of the hiring process at
3 Women and an Oven because Torline believes in
investing in enthusiastic employees who want to be
part of something special.
"It's quite the process, but it pays off," she says. "First,
I look at their resume and then do a phone interview.
Are they good listeners? Are they professional? Then
it's face to face, and we bring them in for working
interviews."
Good rules of thumb to consider when interviewing
candidates is to look for those who are organized,
professional and creative. "Everyone in this business
has to be very detail oriented - with color, design
and other things. And we always like to keep the
creativity going."
Creative promotions
Toward the end of August, 3 Women and an Oven
becomes involved in promotions that include happy
hours that feature cocktails paired with unique flavors
of French macarons (champagne, piña colada).
Strawberry Margarita Cheesecake is another popular
specialty during the late summer months.
Of note, one of the groups the bakery works with
locally is Top Shelf Bartending Services, a popular
company for Kansas City weddings. Collaborations
like this one help increase business and boost
creativity in product development.
In other ongoing projects, special weekly promotions
like Throwback Thursdays (when a dozen babycakes go on sale for $15) and Cupcake Tuesdays (six
cupcakes for $12) help spur instore sales throughout
the week. "Having specials are a way to say thank you
to our customers and bring in business," Torline says.
The product line at 3 Women and an Oven includes
cakes, cupcakes, cookies, brownies, lemon bars,
French macarons, coconut macaroons, and sugar
drops. Babycakes are a signature item, and these mini
cakes come in a wide variety of indulgent flavors:
carrot, red velvet, chocolate covered strawberry,
coconut key lime, Italian wedding, chocolate Kahlua,
lemon raspberry, pumpkin spice and more.

bakemag.com | SEP 2017 > 27



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bake - September 2017

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