Hop on the no trans wagon with DecoCrèmes® flavored Buttercrème Icings! One creative and effective strategy at 3 Women and an Oven involves making colorful fondant cake decorations (like fun animals, owl faces or striped bow ties) that customers can see in the front display case and choose to add to their favorite cakes. These fondant decorations sell from $1 apiece to $7 each. This serves as another way the bakery helps customers create one-of-a-kind experiences. Holidays play a huge role in stirring demand. "We sell pies for Thanksgiving and Christmas, and cookie sales are never bigger than at Christmas," Torline says. "Customers are buying cookies by the dozens." 2200 Lunt Avenue Elk Grove Village, IL 60007 28 < SEP 2017 | bakemag.comwww.lawrencefoods.comhttp://www.lawrencefoods.com