bake - September 2017 - 38

SOSLAND PUBLISHING COMPANY

chocolate & decorating

Going National
Heading into the 2017 Summer Fancy Food Show in New York,

rich without being overwhelming, worthy of a Swiss conﬁserie.

René Bollier and his team at Andre's Chocolates wanted to

René Bollier was trained by chocolate masters in Switzerland,

create a national brand and take their exceptional chocolate

and sends his employees to train there periodically as well, all

candies to a national stage with the right presentation. The

in order to maintain that authenticity.

company worked with Kansas City-based Willoughby Design to
reimagine its brand identity.

They give great attention to detail with their confections, which is
exactly what they wanted their packaging to express. René Bollier

As with any business, Andre's Chocolates had to ﬁgure out what

believes that the right branding plays a tremendous role in sales.

made it special before it could take the next step forward. Andre's Chocolates ﬁrst opened in Kansas City in 1955 when René's
grandfather Andre emigrated from Switzerland, bringing with
him a knowledge and passion for authentic Swiss chocolate.
Since that time, René's father Marcel and then René himself
have worked to continue that tradition, and that tradition is reﬂected in the new packaging products that Andre's introduced

"This day and age, packaging
can be the difference between
making a sale or not."
René Bollier, owner of Andre's Chocolates

at the Fancy Food Show.
"What we came up with, beyond having great chocolate, is our

"You might not have name recognition or a reputation in dif-

story. We're into our third generation of ownership, and the

ferent markets. Packaging is essential, and while we've always

fact that in all that time we have stayed as traditionally Swiss as

put a focus on it we haven't always made as much of an effort

possible is what sets us apart," René Bollier says.

as we have with this new brand identity," he says. "This day and
age, packaging can be the difference between making a sale

Willoughby used a traditional Swiss art technique known as

or not. People want something that is beautiful, giftable, and

a scherenschnitte (scissor-cut) pattern, and did it in the Swiss

can tell a story, especially when it comes to luxury items with a

national colors of red and white to convey the message Andre's

higher price point."

wanted to send.
By sticking to tradition but also looking at ways to move the
When asked to describe his confectionery's chocolates, Bollier

business forward, Andre's Chocolates has been able to endure

gives an effective summation: "The perfect combination of old

for over 60 years and become a Kansas City landmark. In that

age style with new age decadence." The ﬂavors are strong and

process, the confectionery has become a tradition in itself.

38 < SEP 2017 | bakemag.com

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bake - September 2017

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