bake - September 2017 - 8
new product success stories
Donutology owner Andrew Cameron is no stranger to the
includes Shatto Milk Company's milk on the menu, and it even
donut world. The Lansing, Kansas, native had previously built a
has its donut boxes produced locally.
reputation in the Midwest with his Daylight Donuts stores. After
opening six of them throughout Kansas, the donut virtuoso was
Another important partnership, with merchandising becoming
looking for a new challenge.
a key aspect of retail bakery business, is Donutology's affiliation with local t-shirt company Charlie Hustle. The partnership
That's when he came up with the idea for an interactive donut
has resulted in some truly unique t-shirt designs which feature
experience. Billed as a "modern donut laboratory," Donutology
the familiar KC heart logo that residents have come to know
in Kansas City, Missouri, encourages its customers to discover
well, adorned with sprinkles corresponding with Donutology's
their unique "donut gene" by experimenting with toppings
logo colors.
served from glass beakers.
Cameron wants the shop to be on the cutting edge of innova"Currently, the donut shop is pretty passive. I wanted to go
tion in the bakery world. That starts with customization. "Cus-
interactive, to where you could pick out exactly the donut you
tomization is where the business is headed, as well as miniature
want. We have over 42,000 varieties you can choose from, and
donuts. We do mini-donuts as custom so that someone can
you can get them fresh all day long, versus a traditional donut
taste multiple profiles instead of having to eat an entire full-
shop where you go in and whatever's in the case is what you
sized donut. They can have three different varieties for what
get," Cameron says.
amounts to one donut," Cameron says.
Donutology went with the science theme at its shop because
The shop has an unmistakable interior and exterior. Located
of the experimentation factor of having so many flavor com-
in the Westport district of Kansas City, it took the place of a
binations from which customers can choose. It also happens
historic dry-cleaning business. The interior maintains some of
to be one of Cameron's favorite subjects. He and his wife
the aesthetics of that business, while throwing in some modern,
Meghan believe that it has an incredibly important influence in
sleek flair. Customers can easily find the shop from the street,
our lives. They even participate in education outreach, hosting
with its bright signage designed by Sandbox Agency. Cameron
story times with local libraries to give children more opportu-
felt that Westport was the perfect place to try something dif-
nities at STEM (science, technology, engineering, and math-
ferent and vibrant because of the energy of the area.
ematics) education.
It's all part of a simple philosophy. Donutology's mission stateThat is not the only local partnership Donutology participates
ment is to elevate happiness. Every decision Andrew Cameron
in; as a matter of fact, it works with several businesses in the
and his team makes is based on that basic message. From plac-
Kansas City area to strengthen the community. The shop part-
ing an emphasis on science and innovation, to creating mouth-
ners with local coffee company The Roasterie for its local blend
watering flavor combinations that keep customers satisfied,
of barista-prepared coffee drinks, it makes its famous Donutol-
Donutology has proved its hypothesis.
ogy Donut Milkshakes with Kansas City's Belfonte Ice Cream, it
B R IA N A MICK
08 < SEP 2017 | bakemag.com
PHOTOS BY DONUTOLOGY
The Sweet Science of Donuts
http://www.bakemag.com
bake - September 2017
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