bake - September 2017 - 8

new product success stories

Donutology owner Andrew Cameron is no stranger to the

includes Shatto Milk Company's milk on the menu, and it even

donut world. The Lansing, Kansas, native had previously built a

has its donut boxes produced locally.

reputation in the Midwest with his Daylight Donuts stores. After
opening six of them throughout Kansas, the donut virtuoso was

Another important partnership, with merchandising becoming

looking for a new challenge.

a key aspect of retail bakery business, is Donutology's affiliation with local t-shirt company Charlie Hustle. The partnership

That's when he came up with the idea for an interactive donut

has resulted in some truly unique t-shirt designs which feature

experience. Billed as a "modern donut laboratory," Donutology

the familiar KC heart logo that residents have come to know

in Kansas City, Missouri, encourages its customers to discover

well, adorned with sprinkles corresponding with Donutology's

their unique "donut gene" by experimenting with toppings

logo colors.

served from glass beakers.
Cameron wants the shop to be on the cutting edge of innova"Currently, the donut shop is pretty passive. I wanted to go

tion in the bakery world. That starts with customization. "Cus-

interactive, to where you could pick out exactly the donut you

tomization is where the business is headed, as well as miniature

want. We have over 42,000 varieties you can choose from, and

donuts. We do mini-donuts as custom so that someone can

you can get them fresh all day long, versus a traditional donut

taste multiple profiles instead of having to eat an entire full-

shop where you go in and whatever's in the case is what you

sized donut. They can have three different varieties for what

get," Cameron says.

amounts to one donut," Cameron says.

Donutology went with the science theme at its shop because

The shop has an unmistakable interior and exterior. Located

of the experimentation factor of having so many flavor com-

in the Westport district of Kansas City, it took the place of a

binations from which customers can choose. It also happens

historic dry-cleaning business. The interior maintains some of

to be one of Cameron's favorite subjects. He and his wife

the aesthetics of that business, while throwing in some modern,

Meghan believe that it has an incredibly important influence in

sleek flair. Customers can easily find the shop from the street,

our lives. They even participate in education outreach, hosting

with its bright signage designed by Sandbox Agency. Cameron

story times with local libraries to give children more opportu-

felt that Westport was the perfect place to try something dif-

nities at STEM (science, technology, engineering, and math-

ferent and vibrant because of the energy of the area.

ematics) education.
It's all part of a simple philosophy. Donutology's mission stateThat is not the only local partnership Donutology participates

ment is to elevate happiness. Every decision Andrew Cameron

in; as a matter of fact, it works with several businesses in the

and his team makes is based on that basic message. From plac-

Kansas City area to strengthen the community. The shop part-

ing an emphasis on science and innovation, to creating mouth-

ners with local coffee company The Roasterie for its local blend

watering flavor combinations that keep customers satisfied,

of barista-prepared coffee drinks, it makes its famous Donutol-

Donutology has proved its hypothesis.

ogy Donut Milkshakes with Kansas City's Belfonte Ice Cream, it

B R IA N A MICK

08 < SEP 2017 | bakemag.com

PHOTOS BY DONUTOLOGY

The Sweet Science of Donuts


http://www.bakemag.com

bake - September 2017

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