bake - October 2017 - 36

sweet goods

Joining the chorus of retailers singing the praise of pumpkin

McDonald's decided to roll out its pumpkin spice lattes at the

this time of year, nationally recognized bakery Sprinkles Cup-

end of August in response to Starbucks' decision to allow cus-

cakes has announced that its fall product, the pumpkin cup-

tomers with a secret code to purchase pumpkin spice lattes in

cake, has returned for the season. Lasting until November 30,

early September 2015.

the pumpkin cupcake will be featured on the bakery's menu.
This year, Dunkin' Donuts announced that it would begin servSprinkles Cupcakes' signature fall item is made with pumpkin

ing its pumpkin spice flavored beverages and pastries on Au-

cake and is laced with fragrant ginger, clove, nutmeg, and cin-

gust 28. Among those will be a pumpkin cream cheese spread.

namon. It is then topped with sweet cinnamon cream cheese
frosting. The cupcake will be available at Sprinkles Cupcakes

Many on social media complained about the seemingly-too-

locations throughout the United States.

early return of the flavor to menus, but the move is being done
for purely business reasons. So long as the pumpkin spice fla-

Gigi's Cupcakes, a leading cupcake franchise, is ushering in fall

vor remains a big seller for retailers, they will continue to offer

with a host of sweet new seasonal flavors, ranging from pump-

it ahead of the change in season.

kin spice latte to S'mores. The pumpkin spice latte cupcake
is made with pumpkin cake with a swirl of vanilla bean cream

With the market trending that way, local shops may be look-

cheese frosting, sprinkled with sugar and pumpkin spice, and

ing to follow in these footsteps and provide their own pumpkin

finished with a drizzle of caramel.

spice offerings early as well.

Great American Cookies recently introduced its new product,

And yet pumpkin is not the only popular flavor during the sea-

the pumpkin brownie. The sweet treat features a Snickerdoodle

son. Many different flavors have increased in autumnal popular-

crust, spicy pumpkin filling with white chocolate chips, and is

ity over the past few years. Here are a few of the flavors that

topped with cream cheese icing and cinnamon sugar. The pump-

you can excite customers with beyond pumpkin:

kin brownie joins Great American Cookies' other seasonal additions, including the return of its popular pumpkin spice cookies.

Honey is a great sweetener for a variety of fall products, such
as carrot cake and cookies.

"Move over pumpkin spice lattes, Great American Cookies' new
pumpkin brownies are going to be the sweet of the season," says

Hazelnut is typically harvested around early fall, making it an

David Kaiser, executive vice president of Great American Cook-

ideal inclusion for that time of year. It's one of the most popular

ies. "While our country goes crazy for any and all things pumpkin

flavors used in bakeries across the country because of its sweet

spice flavored, not all pumpkin treats are created equal. Our fresh

and buttery taste.

baked brownies and pumpkin spice cookies are the real deal."
One year ago, Bake's sister publication Food Business News
What started in the last few years as a way for competitors to

posed the question, "Is caramel apple the next pumpkin spice?"

one up each other has now turned into the norm, as retailers

The flavor has certainly held up one year later. It's an indulgent

across the country look to get pumpkin flavor out quicker.

flavor that has made its way into an assortment of products.

36 < OCT 2017 | bakemag.com

©SERGEY SKLEZNEV - STOCK.ADOBE.COM

Pumpkin Season


http://www.bakemag.com

bake - October 2017

Table of Contents for the Digital Edition of bake - October 2017

bake - October 2017
EDITOR'S NOTE - The Pricing Issue: making it look expensive
Contents
MANAGEMENT - Purchase Drivers
NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
TECHNICAL CORNER - Geode Cake Design
TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
PRACTICAL MARKETING - Pop-up Power
PRACTICAL MARKETING - 4 STEPS TO SUCCESS
EQUIPMENT INNOVATIONS - The Right Slicer
FOOD SAFETY - Wheat Flour Education
FEATURE - Profit Strategies
FEATURE - Sweetest bakery in America
CHOCOLATE & DECORATING - Holiday Chocolate Innovations
CAKES - Cupcake Cam Live
SWEET GOODS - Pumpkin Season
BREADS - Bread Bakers Take Global Stage
PASTRIES - All-You-Can-Eat Pie
BEVERAGES - Just the 'Sweet Facts'
FOODSERVICE - Bakery + Coffee = Success
PRODUCT SHOWCASE
CLASSIFIEDS
AD INDEX
FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - bake - October 2017
bake - October 2017 - 2
bake - October 2017 - EDITOR'S NOTE - The Pricing Issue: making it look expensive
bake - October 2017 - 4
bake - October 2017 - Contents
bake - October 2017 - MANAGEMENT - Purchase Drivers
bake - October 2017 - 7
bake - October 2017 - NEW PRODUCT SUCCESS STORIES -- Cookie Dough Bakeries
bake - October 2017 - 9
bake - October 2017 - TECHNICAL CORNER - HOW TO MAKE A GEODE CAKE
bake - October 2017 - 11
bake - October 2017 - PRACTICAL MARKETING - 4 STEPS TO SUCCESS
bake - October 2017 - 13
bake - October 2017 - EQUIPMENT INNOVATIONS - The Right Slicer
bake - October 2017 - 15
bake - October 2017 - FOOD SAFETY - Wheat Flour Education
bake - October 2017 - 17
bake - October 2017 - FEATURE - Profit Strategies
bake - October 2017 - 19
bake - October 2017 - 20
bake - October 2017 - 21
bake - October 2017 - 22
bake - October 2017 - 23
bake - October 2017 - 24
bake - October 2017 - 25
bake - October 2017 - FEATURE - Sweetest bakery in America
bake - October 2017 - 27
bake - October 2017 - 28
bake - October 2017 - 29
bake - October 2017 - CHOCOLATE & DECORATING - Holiday Chocolate Innovations
bake - October 2017 - 31
bake - October 2017 - 32
bake - October 2017 - 33
bake - October 2017 - CAKES - Cupcake Cam Live
bake - October 2017 - 35
bake - October 2017 - SWEET GOODS - Pumpkin Season
bake - October 2017 - 37
bake - October 2017 - BREADS - Bread Bakers Take Global Stage
bake - October 2017 - 39
bake - October 2017 - PASTRIES - All-You-Can-Eat Pie
bake - October 2017 - 41
bake - October 2017 - BEVERAGES - Just the 'Sweet Facts'
bake - October 2017 - FOODSERVICE - Bakery + Coffee = Success
bake - October 2017 - PRODUCT SHOWCASE
bake - October 2017 - 45
bake - October 2017 - CLASSIFIEDS
bake - October 2017 - 47
bake - October 2017 - 48
bake - October 2017 - AD INDEX
bake - October 2017 - FORMULATION OF THE MONTH - Pithivier
bake - October 2017 - 51
bake - October 2017 - 52
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