contents 06 08 14 30 36 38 FEATURES 18 26 34 38 PROFIT STRATEGIES SWEETEST BAKERY IN AMERICA CUPCAKE CAM LIVE GLOBAL STAGE Georgetown Cupcakes keeps customers from all across the globe entertained and connected to the ever-changing world of bakery through its unique Cupcake Cam Live. Many of the world's top bread bakers, including two from the United States, prepare to convene in Paris for the 2018 Europain show to compete for a prestigious title. Making your bakery products look and taste expensive remains a crucial step toward success. Bakery owners share their innovative ideas for staying ahead of the game. Lochel's Bakery wins the first-ever "Sweetest Bakery in America" contest, sponsored by Dawn Foods, and celebrates a 75-year history. COVER DEPARTMENTS Issue No. / 8 06 Management Ideas 34 Cakes 08 New Product Success 36 Sweet Goods 10 Technical Corner 38 Breads 12 Practical Marketing 40 Pastries 14 Equipment 42 Beverages 16 Food Safety 43 Foodservice 30 Chocolate & Decorating 50 Formulation of the Month Understanding the power of sensory effects can do wonders for the success of your retail/wholesale bakery. Learn how top bread, pastry and cake shops are investing in tools to leverage their brand recognition and build a strong, steady base. Photo by Theresa Scarbrough BUSINESS. ACCURACY. KNOWLEDGE. EXECUTION. THE PRICING ISSUE: profit strategies CUPCAKE CAM Georgetown Cupcake goes live POP-UP POWER Porto's Bakery leverages brand COOKIE DOUGH BAKERIES Why this trend has staying power bakemag.com | OCT 2017 > 05http://www.bakemag.com