bake - June 2018 - 44

beverages

EYE-POPPING Presentation
From the Crystal Ball Frappuccino at Starbucks to the Charcoal

Charcoal is made from coal, wood or other substances.

Latte at Werewolf Coffee Bar in Chicago, foodservice expert

It becomes "activated charcoal" when high temperatures

Nancy Kruse is witnessing a whole lot of inspirational activity

combine with a gas or activating agent to expand its surface

among retailers stirring up eye-popping presentations in the

area, according to WebMD.

beverage world.
Activated charcoal is a potent natural treatment used to trap
"Eye-popping presentation is very important," Kruse told

toxins and chemicals in the body, allowing them to be ﬂushed

attendees at the 2018 National Restaurant Association Show in

out so the body does not reabsorb them, according to the

Chicago. "It builds buzz and traffic."

"food is medicine" website Dr. Axe. It's made from a variety of
sources, but it's important to select activated charcoal made

Kruse shared key data points showing that despite high

from coconut shells or other natural sources.

incomes in America, restaurants continue to be stuck in reces-

Recent history of the charcoal latte trend appears to date to

sionary growth mode.

mid-2016 Melbourne, according to the Tribune. "But don't confuse
the charcoal latte with the black latte made with sesame seed

"We're in a rather challenging environment - a continued
state of disruption," she says. "For the last few years, the
consumer environment has been not necessarily positive. So,
the approaches to research and development need retooling,
including a new approach to menus. The objective is get
customers off their couches."
Starbucks is doing its part. Launched this spring as a limitedtime offering from Starbucks, the turquoise peach infusion
Frappuccino Crème blended beverage is topped with peach
ﬂavored whipped cream and one of three different candy gems
that reveal your fortune. "Order, gaze, then all will be told,"
according to Starbucks "And while we can't predict what your
gems will reveal, we can tell you this drink is only here for a few
short days."
The candy gems are made of colored sugar - blue for adventurous, green for luck and purple for wonder and enchantment.
Another trend that Kruse mentioned is capturing the imagination of young coffee drinkers in America is the charcoal latte.
"The whole premise of a charcoal latte is that it's a detoxifying
drink because charcoal itself is a detoxifying agent," Werewolf
Coffee Bar general manager Lindsey Reason told the Chicago
Tribune. "We take some charcoal, half a shot of espresso, honey
and lavender, to make it a little more ﬂoral and fragrant, and
pair that all with some steamed milk."
44 < JUN 2018 | bakemag.com

paste, created at a coffee shop there called White Mojo."

STARBUCKS

consumer conﬁdence and rising levels of disposable personal

http://www.bakemag.com

bake - June 2018

Table of Contents for the Digital Edition of bake - June 2018

bake - June 2018
Editor's Note - Celebrating Bread
Contents
Management - Learning from PEERS
Technical Corner - Label-Friendly Ingredients
Practical Marketing - PICNIC opportunities
Equipment - The Shrinking Kitchen
Down to a Science
ORIGINS OF A BAKERY CAFE
The power of promotion
Chocolate & Decorating - Strategic Chocolate Production
Cakes - New Take on WEDDING CAKE
Sweet Goods - THE QUEEN OF KOUIGN AMANN
Breads - Fête du Pain
Pastries - Dish of the Year
Foodservice - BISCUIT TRANSPARENCY
Beverages - EYE-POPPING Presentation
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S Panaderia
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes y Pasteleria Rellena
PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
la oportunidad de catering
PERFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD & BAKING - Filled Breads & Pastries
CAKES AND DECORATING - SUMMER CELEBRATIONS
The Catering Opportunity
PROFILES - Super Mercado Loma Bonita
El Burrito Mercado
Panadería San Miguel
Marissa’s Bakery
La Espiga Panadería
El Mexicano Panadería
FEATURED RECIPES
bake - June 2018 - bake - June 2018
bake - June 2018 - bake - June 2018
bake - June 2018 - 2
bake - June 2018 - Editor's Note - Celebrating Bread
bake - June 2018 - 4
bake - June 2018 - Contents
bake - June 2018 - Management - Learning from PEERS
bake - June 2018 - 7
bake - June 2018 - 8
bake - June 2018 - 9
bake - June 2018 - Technical Corner - Label-Friendly Ingredients
bake - June 2018 - 11
bake - June 2018 - Practical Marketing - PICNIC opportunities
bake - June 2018 - 13
bake - June 2018 - Equipment - The Shrinking Kitchen
bake - June 2018 - 15
bake - June 2018 - Down to a Science
bake - June 2018 - 17
bake - June 2018 - ORIGINS OF A BAKERY CAFE
bake - June 2018 - 19
bake - June 2018 - 20
bake - June 2018 - 21
bake - June 2018 - The power of promotion
bake - June 2018 - 23
bake - June 2018 - 24
bake - June 2018 - 25
bake - June 2018 - Chocolate & Decorating - Strategic Chocolate Production
bake - June 2018 - 27
bake - June 2018 - Cakes - New Take on WEDDING CAKE
bake - June 2018 - 29
bake - June 2018 - 30
bake - June 2018 - 31
bake - June 2018 - Sweet Goods - THE QUEEN OF KOUIGN AMANN
bake - June 2018 - 33
bake - June 2018 - 34
bake - June 2018 - 35
bake - June 2018 - Breads - Fête du Pain
bake - June 2018 - 37
bake - June 2018 - 38
bake - June 2018 - 39
bake - June 2018 - Pastries - Dish of the Year
bake - June 2018 - 41
bake - June 2018 - Foodservice - BISCUIT TRANSPARENCY
bake - June 2018 - 43
bake - June 2018 - Beverages - EYE-POPPING Presentation
bake - June 2018 - Product Showcase
bake - June 2018 - 46
bake - June 2018 - Classifieds
bake - June 2018 - 48
bake - June 2018 - Ad Index
bake - June 2018 - Formula of the Month
bake - June 2018 - 51
bake - June 2018 - 52
bake - June 2018 - 53
bake - June 2018 - 54
bake - June 2018 - BAKEMARK'S Panaderia
bake - June 2018 - pan - 2
bake - June 2018 - CARTA DE INTRODUCCIÓN
bake - June 2018 - INTRODUCTORY LETTER
bake - June 2018 - pan - 5
bake - June 2018 - PAN Y HORNEO - Panes y Pasteleria Rellena
bake - June 2018 - pan - 7
bake - June 2018 - PASTELES Y DECORACIONES - CELEBRACIONES DE VERANO
bake - June 2018 - pan - 9
bake - June 2018 - la oportunidad de catering
bake - June 2018 - pan - 11
bake - June 2018 - pan - 12
bake - June 2018 - pan - 13
bake - June 2018 - PERFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 15
bake - June 2018 - pan - 16
bake - June 2018 - pan - 17
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 19
bake - June 2018 - pan - 20
bake - June 2018 - pan - 21
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 23
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 25
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 27
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 29
bake - June 2018 - RECETAS DESTACADAS
bake - June 2018 - PRODUCTOS DESTACADOS
bake - June 2018 - BREAD & BAKING - Filled Breads & Pastries
bake - June 2018 - pan - 33
bake - June 2018 - CAKES AND DECORATING - SUMMER CELEBRATIONS
bake - June 2018 - pan - 35
bake - June 2018 - The Catering Opportunity
bake - June 2018 - pan - 37
bake - June 2018 - PROFILES - Super Mercado Loma Bonita
bake - June 2018 - pan - 39
bake - June 2018 - El Burrito Mercado
bake - June 2018 - pan - 41
bake - June 2018 - Panadería San Miguel
bake - June 2018 - pan - 43
bake - June 2018 - Marissa’s Bakery
bake - June 2018 - pan - 45
bake - June 2018 - La Espiga Panadería
bake - June 2018 - pan - 47
bake - June 2018 - El Mexicano Panadería
bake - June 2018 - pan - 49
bake - June 2018 - FEATURED RECIPES
bake - June 2018 - pan - 51
bake - June 2018 - pan - 52
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