bake - December 2018 - 3

editor's note

December 2018 / Issue 11

THE BRANDING ISSUE:

online sales & subscriptions
Monthly subscription services are paving the way for a host of

Indeed, bakeries can leverage their premium brands online

online businesses to succeed, and the retail bakery universe is

by offering subscription services that lead to valuable repeat

just starting to scratch the surface of the possibilities. Experts

customers across the nation. Sprinkles Cupcakes now offers

say a monthly subscription is a savvy marketing tool because it

subscriptions to its Sprinkles of the Month Club, and each

drives brand loyalty and repeat purchases.

month brings new seasonal cupcakes to the recipient, such
as Irish Chocolate during St. Patrick's Day in March, Key Lime

Simone Faure of St. Louis retail pastry shop La Patisserie

during the heart of the summer, or a Christmas Joy Box during

Chouquette says they keep it simple for customers who

the holidays.

subscribe to her shop's Macaron of the Month Club, which costs
$90 for three months, $180 for six months and $330 for one

Similarly, Southern California's iconic Porto's Bakery & Cafe

year. Prices include shipping. The subscription features a box

has launched its innovative Porto's Bake at Home product line.

of six signature French macarons, including a limited-edition,

Beatriz Porto, Porto's vice president of community relations,

members-only flavor.

says frozen, ready-to-bake products (their famous pastries,
cookies and more) from Porto's Bake at Home are shipped with

"It's important to offer choices to the customer that are reason-

baking instructions to customers across the country.

able without too much customization," Faure says. Looking
ahead, "online sales are by far the better way to expand, and

"The cool thing is when you bake it yourself, your whole house

bakers are in a unique situation where we can do that. Thanks

will smell like Porto's," she says. "These are all iconic family

to social media, we have a larger audience outside St. Louis."

recipes from our bakery. The response has been incredible."

JOHN UNREIN

junrein@sosland.com

bakemag.com | DEC 2018 > 03


http://www.bakemag.com

bake - December 2018

Table of Contents for the Digital Edition of bake - December 2018

bake - December 2018
Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
Contents
Management - Let’s Go To The MALL
New Product Success - Wild About DONUTS
Technical Corner - PERFECTING PANETTONE
Practical Marketing - Plan Now for IBIE
Equipment - Labor-Saving Depositors
The Cake Lady
Make Dazzling Holiday Cakes and Chocolates
Sandwich breads on the rise...
Chocolate & Decorating - World Chocolate MASTERS
Cakes - A little flour and a lot of PATIENCE
Sweet Goods - The ARTISAN WAFFLE
Breads - GRAND CENTRAL POWER
Pastries - ONLINE Subscription Clubs
Foodservice - Porto's Bake at Home
Product Showcase
Classifieds
Ad Index
Formula of the Month - Vanilla Diamond Cookies
BakeMark's Panaderia - December 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes Decorativos
PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
Pasteles Festivos Deslumbrantes
PERFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Decorative Breads
CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
Dazzling Holiday Cakes
PROFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2018 - bake - December 2018
bake - December 2018 - bake - December 2018
bake - December 2018 - 2
bake - December 2018 - Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
bake - December 2018 - 4
bake - December 2018 - 5
bake - December 2018 - Contents
bake - December 2018 - 7
bake - December 2018 - Management - Let’s Go To The MALL
bake - December 2018 - New Product Success - Wild About DONUTS
bake - December 2018 - Technical Corner - PERFECTING PANETTONE
bake - December 2018 - 11
bake - December 2018 - Practical Marketing - Plan Now for IBIE
bake - December 2018 - 13
bake - December 2018 - Equipment - Labor-Saving Depositors
bake - December 2018 - 15
bake - December 2018 - The Cake Lady
bake - December 2018 - 17
bake - December 2018 - 18
bake - December 2018 - 19
bake - December 2018 - 20
bake - December 2018 - 21
bake - December 2018 - 22
bake - December 2018 - 23
bake - December 2018 - Make Dazzling Holiday Cakes and Chocolates
bake - December 2018 - 25
bake - December 2018 - 26
bake - December 2018 - 27
bake - December 2018 - Sandwich breads on the rise...
bake - December 2018 - 29
bake - December 2018 - 30
bake - December 2018 - 31
bake - December 2018 - 32
bake - December 2018 - 33
bake - December 2018 - Chocolate & Decorating - World Chocolate MASTERS
bake - December 2018 - 35
bake - December 2018 - Cakes - A little flour and a lot of PATIENCE
bake - December 2018 - 37
bake - December 2018 - 38
bake - December 2018 - 39
bake - December 2018 - Sweet Goods - The ARTISAN WAFFLE
bake - December 2018 - 41
bake - December 2018 - Breads - GRAND CENTRAL POWER
bake - December 2018 - 43
bake - December 2018 - Pastries - ONLINE Subscription Clubs
bake - December 2018 - Foodservice - Porto's Bake at Home
bake - December 2018 - Product Showcase
bake - December 2018 - Classifieds
bake - December 2018 - 48
bake - December 2018 - Ad Index
bake - December 2018 - Formula of the Month - Vanilla Diamond Cookies
bake - December 2018 - 51
bake - December 2018 - 52
bake - December 2018 - Blank - 1
bake - December 2018 - Blank - 2
bake - December 2018 - BakeMark's Panaderia - December 2018
bake - December 2018 - Pan - 2
bake - December 2018 - CARTA DE INTRODUCCIÓN
bake - December 2018 - INTRODUCTORY LETTER
bake - December 2018 - Pan - 5
bake - December 2018 - PAN Y HORNEO - Panes Decorativos
bake - December 2018 - Pan - 7
bake - December 2018 - Pan - 8
bake - December 2018 - Pan - 9
bake - December 2018 - PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
bake - December 2018 - Pan - 11
bake - December 2018 - Pan - 12
bake - December 2018 - Pan - 13
bake - December 2018 - Pasteles Festivos Deslumbrantes
bake - December 2018 - Pan - 15
bake - December 2018 - Pan - 16
bake - December 2018 - Pan - 17
bake - December 2018 - Pan - 18
bake - December 2018 - Pan - 19
bake - December 2018 - PERFILES - Campbell’s Bakery
bake - December 2018 - Pan - 21
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 23
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 25
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 27
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 29
bake - December 2018 - RECETAS DESTACADAS
bake - December 2018 - PRODUCTOS DESTACADOS
bake - December 2018 - BREAD AND BAKING - Decorative Breads
bake - December 2018 - Pan - 33
bake - December 2018 - Pan - 34
bake - December 2018 - CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
bake - December 2018 - Pan - 36
bake - December 2018 - Pan - 37
bake - December 2018 - Dazzling Holiday Cakes
bake - December 2018 - Pan - 39
bake - December 2018 - PROFILES - Campbell’s Bakery
bake - December 2018 - Pan - 41
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 43
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 45
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 47
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 49
bake - December 2018 - FEATURED RECIPES
bake - December 2018 - FEATURED PRODUCTS
bake - December 2018 - Pan - 52
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