bake - December 2018 - 40

sweet goods

the
ARTISAN WAFFLE
Waffles have been a bright spot for the foodservice industry in
recent years. As foods trend toward the indulgent and retailers look
for products that stand out, the traditional breakfast food has been
converted into a gourmet snack item that can be a more affordable
product to make a proﬁt.
Many have unlocked the delectable potential of waffles with syrups,
candy, breakfast cereal, and other sweet toppings. But what about the
waffles themselves? Can the very essence of this dish be turned on its
head to create a new way of enjoying it?
Michel Chalon has found the formula for waffle success. When he
created Euro Snack in Monterey, California, it didn't take long for his
culinary prowess to earn a stellar reputation in the Golden State and
beyond thanks to his signature Le Waf artisan waffles.
Chalon has gone on to provide his ﬂagship product at everything
from local street fairs to some of the world's most prestigious events
like the Winter Olympics. The traditional old-world recipe of Le Waf
is unlike any other. What truly sets it apart is two factors: yeasted
dough and pearl sugar.
Instead of using a liquid batter like most do for waffles, Euro Snack
uses a yeasted dough, similar to a brioche. Pearl sugar, which is not
easy to get in the US and thus has to be imported from Belgium,
is folded into the dough. While the sugar melts during the baking
process, it gives each waffle a caramelized and crunchy texture.
In the past few years, Euro Snack's chefs have come up with new
recipes that add variety to the dough and waffles. Several new
ﬂavors have been introduced, such as chocolate chips, peanut
butter, cinnamon, and strawberry. For those looking for something
savory, there are bacon, chili, and chives options.
Le Waf has gained plenty of word-of-mouth exposure, and in 2017
of "Guy's Family Road Trip," Guy Fieri visited Le Waf at Northstar
Resort in California. The television personality and his son were
blown away by the taste of the artisan waffles.
"For the past two years, I've really seen an uptick in waffle popularity. People know the product, they travel a lot, they go online, they
call each other, and it has become more known," says Chalon.

40 < DEC 2018 | bakemag.com

LE WAF/EURO SNACK

that led to an appearance on the Food Network. During an episode

http://www.bakemag.com

bake - December 2018

Table of Contents for the Digital Edition of bake - December 2018

bake - December 2018
Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
Contents
Management - Let’s Go To The MALL
New Product Success - Wild About DONUTS
Technical Corner - PERFECTING PANETTONE
Practical Marketing - Plan Now for IBIE
Equipment - Labor-Saving Depositors
The Cake Lady
Make Dazzling Holiday Cakes and Chocolates
Sandwich breads on the rise...
Chocolate & Decorating - World Chocolate MASTERS
Cakes - A little flour and a lot of PATIENCE
Sweet Goods - The ARTISAN WAFFLE
Breads - GRAND CENTRAL POWER
Pastries - ONLINE Subscription Clubs
Foodservice - Porto's Bake at Home
Product Showcase
Classifieds
Ad Index
Formula of the Month - Vanilla Diamond Cookies
BakeMark's Panaderia - December 2018
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - Panes Decorativos
PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
Pasteles Festivos Deslumbrantes
PERFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
RECETAS DESTACADAS
PRODUCTOS DESTACADOS
BREAD AND BAKING - Decorative Breads
CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
Dazzling Holiday Cakes
PROFILES - Campbell’s Bakery
Mega Farmers Market
Victoria Bakery
La Flor de Puebla
Dulce Vida Bakery
FEATURED RECIPES
FEATURED PRODUCTS
bake - December 2018 - bake - December 2018
bake - December 2018 - bake - December 2018
bake - December 2018 - 2
bake - December 2018 - Editor's Note - THE BRANDING ISSUE: online sales & subscriptions
bake - December 2018 - 4
bake - December 2018 - 5
bake - December 2018 - Contents
bake - December 2018 - 7
bake - December 2018 - Management - Let’s Go To The MALL
bake - December 2018 - New Product Success - Wild About DONUTS
bake - December 2018 - Technical Corner - PERFECTING PANETTONE
bake - December 2018 - 11
bake - December 2018 - Practical Marketing - Plan Now for IBIE
bake - December 2018 - 13
bake - December 2018 - Equipment - Labor-Saving Depositors
bake - December 2018 - 15
bake - December 2018 - The Cake Lady
bake - December 2018 - 17
bake - December 2018 - 18
bake - December 2018 - 19
bake - December 2018 - 20
bake - December 2018 - 21
bake - December 2018 - 22
bake - December 2018 - 23
bake - December 2018 - Make Dazzling Holiday Cakes and Chocolates
bake - December 2018 - 25
bake - December 2018 - 26
bake - December 2018 - 27
bake - December 2018 - Sandwich breads on the rise...
bake - December 2018 - 29
bake - December 2018 - 30
bake - December 2018 - 31
bake - December 2018 - 32
bake - December 2018 - 33
bake - December 2018 - Chocolate & Decorating - World Chocolate MASTERS
bake - December 2018 - 35
bake - December 2018 - Cakes - A little flour and a lot of PATIENCE
bake - December 2018 - 37
bake - December 2018 - 38
bake - December 2018 - 39
bake - December 2018 - Sweet Goods - The ARTISAN WAFFLE
bake - December 2018 - 41
bake - December 2018 - Breads - GRAND CENTRAL POWER
bake - December 2018 - 43
bake - December 2018 - Pastries - ONLINE Subscription Clubs
bake - December 2018 - Foodservice - Porto's Bake at Home
bake - December 2018 - Product Showcase
bake - December 2018 - Classifieds
bake - December 2018 - 48
bake - December 2018 - Ad Index
bake - December 2018 - Formula of the Month - Vanilla Diamond Cookies
bake - December 2018 - 51
bake - December 2018 - 52
bake - December 2018 - Blank - 1
bake - December 2018 - Blank - 2
bake - December 2018 - BakeMark's Panaderia - December 2018
bake - December 2018 - Pan - 2
bake - December 2018 - CARTA DE INTRODUCCIÓN
bake - December 2018 - INTRODUCTORY LETTER
bake - December 2018 - Pan - 5
bake - December 2018 - PAN Y HORNEO - Panes Decorativos
bake - December 2018 - Pan - 7
bake - December 2018 - Pan - 8
bake - December 2018 - Pan - 9
bake - December 2018 - PASTELES Y DECORACIONES - Galletas Sándwich y Pastelitos Creativas
bake - December 2018 - Pan - 11
bake - December 2018 - Pan - 12
bake - December 2018 - Pan - 13
bake - December 2018 - Pasteles Festivos Deslumbrantes
bake - December 2018 - Pan - 15
bake - December 2018 - Pan - 16
bake - December 2018 - Pan - 17
bake - December 2018 - Pan - 18
bake - December 2018 - Pan - 19
bake - December 2018 - PERFILES - Campbell’s Bakery
bake - December 2018 - Pan - 21
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 23
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 25
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 27
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 29
bake - December 2018 - RECETAS DESTACADAS
bake - December 2018 - PRODUCTOS DESTACADOS
bake - December 2018 - BREAD AND BAKING - Decorative Breads
bake - December 2018 - Pan - 33
bake - December 2018 - Pan - 34
bake - December 2018 - CAKES AND DECORATING - Sandwich Cookies & Creative Cupcakes
bake - December 2018 - Pan - 36
bake - December 2018 - Pan - 37
bake - December 2018 - Dazzling Holiday Cakes
bake - December 2018 - Pan - 39
bake - December 2018 - PROFILES - Campbell’s Bakery
bake - December 2018 - Pan - 41
bake - December 2018 - Mega Farmers Market
bake - December 2018 - Pan - 43
bake - December 2018 - Victoria Bakery
bake - December 2018 - Pan - 45
bake - December 2018 - La Flor de Puebla
bake - December 2018 - Pan - 47
bake - December 2018 - Dulce Vida Bakery
bake - December 2018 - Pan - 49
bake - December 2018 - FEATURED RECIPES
bake - December 2018 - FEATURED PRODUCTS
bake - December 2018 - Pan - 52
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