bake - May 2019 - 22
At Milk Bar, every-
probably already know in the back of your mind from
"At the end of the day, people are coming to Milk Bar
one has a voice and
your childhood," she says.
to indulge. It starts and ends with the troops. You have
to have an unyielding amount of care about great
everyone is expected
to contribute, including
Inspirations can arrive around almost every corner:
the bakery equipment.
"I recently came across a gumball machine with ice
customer service."
cream sundae flavored gumballs. I thought, 'How
For this reason, Tosi takes "onboarding" (the integra-
would those flavors live in a layer cake?'
tion of new employees) very seriously. She meets
everyone for two to three hours, during which time
"Curiosity is the great equalizer," Tosi continues. "We
they learn about why Tosi started Milk Bar, a deep
might be playing around with a flavor and - all of
dive into the company's core values and more. "We
a sudden - a failure becomes a stepping stone to a
explain that why we brought you on board is deeper
new flavor application. We're pretty relentless about
than your resume," she says. "We have really high
getting the flavor just right."
standards. Everyone has a voice, and everyone
is expected to contribute. We offer best-in-class
Looking ahead, she adds, "my goal is to be influential
and accessible. For me, I want to evolve it and grow
For the success of any bakery, customer service means
"If you don't have the right
equipment, then a good
idea is just a good idea."
everything. That is another important lesson for bakery
Christina Tosi, founder of Milk Bar
it, so that we could have an influence on that curious
10-year-old growing up in the suburbs of Ohio."
Relentless attention to detail
owners from Tosi's experience.
22 < MAY 2019 | bakemag.com
http://www.bakemag.com
bake - May 2019
Table of Contents for the Digital Edition of bake - May 2019
Bake - May 2019
Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
Contents
Management - Cross-channel Strategies
Technical Corner - Blueberries as Sweeteners
Practical Marketing - Virtual Reality Tours
Equipment - How Not to Slice a Bagel
The Magic of Milk Bar
Specialty Grains & Flours
Embracing the power of digital equipment
Chocolate - Return of the Eclair
Sweet Goods - VARSITY DONUTS
Cakes - Bourbon & Baker
Breads - Bread Couture
Pastries - Career Pathways
Foodservice - Breakfast Sweets
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - May 2019 - Bake - May 2019
bake - May 2019 - Bake - May 2019
bake - May 2019 - 2
bake - May 2019 - Editor's Note - THE CONSUMER ISSUE: celebrating the creative spirit
bake - May 2019 - 4
bake - May 2019 - 5
bake - May 2019 - Contents
bake - May 2019 - 7
bake - May 2019 - Management - Cross-channel Strategies
bake - May 2019 - Technical Corner - Blueberries as Sweeteners
bake - May 2019 - Practical Marketing - Virtual Reality Tours
bake - May 2019 - 11
bake - May 2019 - Equipment - How Not to Slice a Bagel
bake - May 2019 - The Magic of Milk Bar
bake - May 2019 - 14
bake - May 2019 - 15
bake - May 2019 - 16
bake - May 2019 - 17
bake - May 2019 - 18
bake - May 2019 - 19
bake - May 2019 - 20
bake - May 2019 - 21
bake - May 2019 - 22
bake - May 2019 - 23
bake - May 2019 - Specialty Grains & Flours
bake - May 2019 - 25
bake - May 2019 - 26
bake - May 2019 - 27
bake - May 2019 - 28
bake - May 2019 - 29
bake - May 2019 - Embracing the power of digital equipment
bake - May 2019 - 31
bake - May 2019 - 32
bake - May 2019 - 33
bake - May 2019 - 34
bake - May 2019 - 35
bake - May 2019 - 36
bake - May 2019 - 37
bake - May 2019 - Chocolate - Return of the Eclair
bake - May 2019 - 39
bake - May 2019 - Sweet Goods - VARSITY DONUTS
bake - May 2019 - 41
bake - May 2019 - Cakes - Bourbon & Baker
bake - May 2019 - 43
bake - May 2019 - 44
bake - May 2019 - 45
bake - May 2019 - Breads - Bread Couture
bake - May 2019 - 47
bake - May 2019 - 48
bake - May 2019 - 49
bake - May 2019 - Pastries - Career Pathways
bake - May 2019 - 51
bake - May 2019 - Foodservice - Breakfast Sweets
bake - May 2019 - 53
bake - May 2019 - Product Showcase
bake - May 2019 - 55
bake - May 2019 - Classifieds
bake - May 2019 - Ad Index
bake - May 2019 - Formula of the Month
bake - May 2019 - 59
bake - May 2019 - 60
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