bake - June 2019 - 10

department
practical
marketing

Artisan Marketplaces at

IBIE

The International Baking Industry Exposition (IBIE) is catering

dients for creating a personalized loaf of artisan bread that can

to the needs of baking industry professionals in a variety of

be picked up in the Marketplace just hours later.

ways at its IBIE 2019 event in Las Vegas, Nevada on Sept. 7-11.
One of those ways is through two new state-of-the-art Artisan

Additionally, a presentation theater in the space will feature inti-

Marketplaces, Crafted by Puratos and Crafted by the Bread

mate, face-to-face discussions with featured bakers, digital presen-

Bakers Guild of America (BBGA). These interactive marketplac-

tations and videos for learning, networking, and informal meetings.

es will help artisan bakers to hone their skills, make connections,
and grow their businesses, as well as help wholesale bakers to

Crafted by the Bread Bakers Guild of America will feature a unique-

capitalize on this growing trend.

ly designed environment inspired by the California Wine Country. It
will focus on engaging bakers through live demonstrations with a

"IBIE is committed to showcasing industry trends such as the ar-

full lineup of experts daily throughout the duration of the expo.

tisan baking movement by developing show features that provide
attendees an innovative, hands-on experience," says Joe Turano,

Among the speakers at Crafted by the Bread Bakers Guild of

IBIE Chair. "We're particularly excited for these new Artisan Mar-

America are Stanley Ginsberg, author of The Rye Baker and In-

ketplaces because the learning opportunities will enhance attend-

side the Jewish Bakery; Craig Ponsford, baker and instructor at

ees' experience and leave bakers inspired and poised for success."

Central Milling's Artisan Baking Center; Leslie Mackie of Macrina
Bakery; Ciril Hitz of Johnson & Wales University; Lauren Haas of

At Crafted by Puratos, artisan bakers will celebrate the his-

Johnson & Wales University; and, Martin Philip author of Break-

tory and art of specialty baked goods. Puratos will feature The

ing Bread: A Baker's Journey In 75 Recipes.

Sourdough Experience, which includes hands-on demonstrations and workshops, as well as a virtual tour of, and actual

In addition, IBIEducate offers every role and every segment

samples from, its Sourdough Library in Belgium, the only library

opportunity to learn. Targeted sessions are designed to allow

of its kind in the world. Puratos will also feature its MyBread

attendees to gain valuable ideas and strategies to develop and

program, giving attendees the ability to select their own ingre-

improve product, optimize production and increase sales.

The Sourdough Library
Presentation Theater

Sidewalk
Cafe Seating
Bread Customization

Display of baked goods
and ingredients

10 < JUN 2019 | bakemag.com

IBIE

Demonstration Theater
http://www.bakemag.com
bake - June 2019

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