bake - June 2019 - 22

Consumers are looking

have an e-club. This opens the door to gain customer

carrot ginger muffins made with 100% khorasan ﬂour,

for unique experiences,

email addresses which can be collected through

and breakfast cookies made with whole wheat ﬂour,

so make sure to deliver

online registration, online and app transactions, and

pepitas, sunﬂower seeds, millet, ﬂax seeds, coconut

sweepstakes and promotions.

ﬂakes, oats, bananas and maple syrup.

"A loyalty program. That's really the marriage," he

Generation Z now makes up the largest segment of

says. "This provides you with the ability to do guest

the US population, at 26%. Retailers that focus on this

tracking, behavior tracking, guest insights and

generation's values in the coming years likely will gain

analytics. Make sure you are on Google Maps, Apple

a greater share of earning their dollars. "Seemingly

Maps and Waze, so customers can ﬁnd you."

perpetually in motion, ubiquitously surrounded by

on this demand.

limitless smartphone entertainment options, and
Starting on May 7, Dominique Ansel Bakery customers

frequently willing to work multiple jobs or side gigs,

visit the new Amazon Go store in Brookﬁeld Place in

many Gen Z young adults are attracted to easy-

downtown New York to get a taste of some bakery

to-prepare meals as well as snacking," says David

signatures. Customers simply scan their Amazon Go

Sprinkle, research director for Packaged Facts.

app, grab a DKA and a few cookies (including signature
Chocolate Chunk and Double Chocolate Pecan, and

Promote the convenience, uniqueness and premium

new exclusive Snickerdoodle and Blueberry Oatmeal

quality of your products. Southern California retailer

cookies), and they are on their way. This is a perfect

Porto's Bakery & Cafe serves more than 6 million

example of effective digital engagement in action.

customers a year at its four locations in Burbank,
Glendale, Downey, and Buena Park That number grows

Track the trends and lead 'em

to ﬁve with the debut of the bakery's ﬁfth location in

Nancy Kruse, who joined Freier on stage during the

West Covina, California, which opened April 30.

National Restaurant Association Show 2019 for the Menu
Forecast 2020 & Beyond educational session, points

The bakery's modern-style building offers a

out the macro trends facing America's food retailers,

welcoming environment for customers, featuring

including bakeries, are "all about health." Today's

a butterﬂy roof design and skylights. Inside, Italian

consumers are "eating more for speciﬁc nutritional

showcase cabinets highlight the bakery's exquisite

beneﬁts," and two-thirds are voicing some commitment

pastries. Three new offerings exclusive to the West

to the big three diets: Paleo, Keto and Whole 30.

Covina location are the new mango tres leches, choc-

With these trends in mind, Flour Bakery + Café

"It's just something new and unique to start West

opened its eighth location in Boston in October 2018,

Covina with," says Jennifer Wells, Porto's corporate

featuring its famous sticky buns, assorted pastries,

marketing manager. "When we opened Buena Park,

sandwiches and its new WHOLEﬂour line. This inven-

we started with unique items like ojo de tigre, double

tive line includes such signature products as double

chocolate muffin, and quesadilla individual, and now

chocolate cookies made with 100% rye ﬂour, vegan

they're permanent menu items and doing very well."

22 < JUN 2019 | bakemag.com

JOHN UNREIN

olate croissant twist and fresh blueberry croissant.
http://www.bakemag.com
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