bake - June 2019 - 3

editor's note

June 2019 / Issue 6

THE PROMOTION ISSUE:

independents' day
As promotional events go, this one is the granddaddy of them

leads directly to increased transactions. He's a big believer in

all. National Bakery Day, which is set for Friday, Sept. 27, and

the power of paid social media display ads. "We are always

is organized by The Retail Bakers of America, offers retail

trying to talk to existing customers," he says. "Studies show

bakeries across the nation the unique opportunity to celebrate

that it is five times more expensive to gain a new customer

the success of your independent bakery with a sweet new

than re-engaging a current customer. Managing your data base

"holiday" that you can bring to life through live events, fresh

is key."

treats and signature tastes that make your local bakery a vital
part of your community.

Consider that email open rates are at best 15-20%, while paid
social gets you 100% reach. In one display ad campaign on

For bakeries looking to stir up new business by leveraging this

social media, Tropical Smoothie Café achieved a 74% increase

unique promotional opportunity, limited-time offers (LTOs) and

in foot traffic, by targeting both its current customer base and

engaging social media campaigns are a couple of sure tickets

"lookalike" audiences.

to success. "Social media is a must," says owner Kirk Michaelis
of El Bolillo Bakery in Houston. "It's a tool that can change your

Further, a number of retailers such as Varsity Donuts in

business' life. It's all about keeping your brand name out in the

Manhattan, Kansas, report that sales of novelty T-shirts, caps

conversation."

and mugs that don your bakery's brand are hot sellers nowadays and will do wonders for positive brand exposure. This is

Brian Best, vice president of digital marketing for Tropical

exactly the type of strategy that can elevate your brand into

Smoothie Café, points out that engaging your guests digitally

the stratosphere.

JOHN UNREIN

junrein@sosland.com

bakemag.com | JUN 2019 > 03



http://www.bakemag.com

bake - June 2019

Table of Contents for the Digital Edition of bake - June 2019

bake - June 2019
Editor's Note - The Promotion Issue: Independents' Day
Contents
Management - RAVE reviews
Technical Corner - The Book on Modern Middle East
Practical Marketing - Artisan Marketplaces at IBIE
Equipment - Foodservice EQUIPMENT
Leading America’s Bread Renaissance
National Bakery Day
Building Connections
THE ZINGERMAN’S COMMUNITY
Chocolate & Decorating - ELEVATING the Customer Experience
Cakes - The VEGAN Consumer
Sweet Goods - COOKIE Efficiency
Pastries - In the WEEDS
Breads - FLATBREADS AND PIZZA DOUGHS
Foodservice - IHOP
Product Showcase
Classifieds
Ad Index
Panaderia - June 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Formación de Pan Creativa
PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
La Magia de los MEDIOS SOCIALES
Perfiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Creative Bread Shaping
CAKES AND DECORATING - New-Age Cake Designs
Social Media MAGIC
Profiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
FEATURED RECIPES
bake - June 2019 - bake - June 2019
bake - June 2019 - bake - June 2019
bake - June 2019 - 2
bake - June 2019 - Editor's Note - The Promotion Issue: Independents' Day
bake - June 2019 - 4
bake - June 2019 - 5
bake - June 2019 - Contents
bake - June 2019 - 7
bake - June 2019 - Management - RAVE reviews
bake - June 2019 - Technical Corner - The Book on Modern Middle East
bake - June 2019 - Practical Marketing - Artisan Marketplaces at IBIE
bake - June 2019 - 11
bake - June 2019 - Equipment - Foodservice EQUIPMENT
bake - June 2019 - 13
bake - June 2019 - Leading America’s Bread Renaissance
bake - June 2019 - 15
bake - June 2019 - 16
bake - June 2019 - 17
bake - June 2019 - National Bakery Day
bake - June 2019 - 19
bake - June 2019 - 20
bake - June 2019 - 21
bake - June 2019 - 22
bake - June 2019 - 23
bake - June 2019 - Building Connections
bake - June 2019 - 25
bake - June 2019 - THE ZINGERMAN’S COMMUNITY
bake - June 2019 - 27
bake - June 2019 - 28
bake - June 2019 - 29
bake - June 2019 - Chocolate & Decorating - ELEVATING the Customer Experience
bake - June 2019 - 31
bake - June 2019 - Cakes - The VEGAN Consumer
bake - June 2019 - 33
bake - June 2019 - 34
bake - June 2019 - 35
bake - June 2019 - Sweet Goods - COOKIE Efficiency
bake - June 2019 - 37
bake - June 2019 - 38
bake - June 2019 - Pastries - In the WEEDS
bake - June 2019 - 40
bake - June 2019 - 41
bake - June 2019 - Breads - FLATBREADS AND PIZZA DOUGHS
bake - June 2019 - 43
bake - June 2019 - Foodservice - IHOP
bake - June 2019 - 45
bake - June 2019 - Product Showcase
bake - June 2019 - 47
bake - June 2019 - Classifieds
bake - June 2019 - Ad Index
bake - June 2019 - 50
bake - June 2019 - 51
bake - June 2019 - 52
bake - June 2019 - Blank - 1
bake - June 2019 - Blank - 2
bake - June 2019 - Panaderia - June 2019
bake - June 2019 - Pan - 2
bake - June 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - June 2019 - INTRODUCTORY LETTER - CONTENTS
bake - June 2019 - Pan - 5
bake - June 2019 - PAN Y HORNEO - Formación de Pan Creativa
bake - June 2019 - Pan - 7
bake - June 2019 - Pan - 8
bake - June 2019 - Pan - 9
bake - June 2019 - PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
bake - June 2019 - Pan - 11
bake - June 2019 - Pan - 12
bake - June 2019 - Pan - 13
bake - June 2019 - La Magia de los MEDIOS SOCIALES
bake - June 2019 - Pan - 15
bake - June 2019 - Pan - 16
bake - June 2019 - Pan - 17
bake - June 2019 - Perfiles - ARANDAS BAKERY
bake - June 2019 - Pan - 19
bake - June 2019 - Pan - 20
bake - June 2019 - Pan - 21
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 23
bake - June 2019 - Pan - 24
bake - June 2019 - Pan - 25
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 27
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 29
bake - June 2019 - RECETAS DESTACADAS
bake - June 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - June 2019 - BREAD AND BAKING - Creative Bread Shaping
bake - June 2019 - Pan - 33
bake - June 2019 - CAKES AND DECORATING - New-Age Cake Designs
bake - June 2019 - Pan - 35
bake - June 2019 - Social Media MAGIC
bake - June 2019 - Pan - 37
bake - June 2019 - Profiles - ARANDAS BAKERY
bake - June 2019 - Pan - 39
bake - June 2019 - Pan - 40
bake - June 2019 - Pan - 41
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 43
bake - June 2019 - Pan - 44
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 46
bake - June 2019 - Pan - 47
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 49
bake - June 2019 - FEATURED RECIPES
bake - June 2019 - Pan - 51
bake - June 2019 - Pan - 52
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