bake - December 2019 - 38

cakes

PUT A STAMP ON IT
The upcoming holiday season means plenty of holiday cookies

Zhou says that she has even begun using the cookies as busi-

being baked at retail bakeries, with almost everyone devising

ness cards, stamping her name and email address on them.

their own signature style.
Her journey into baking and pastry began years ago during a
Some retailers enjoy adding custom messages that are piped

summer trip to France. "A sumptuous September saw our ﬁrst

in icing on top of cookies. Others like pastry chef Celine Zhou

encounter, a spoonful of its light sweetness, and I was in love

of online retailer DeLight Patisserie in the greater Los Angeles

with the French tea cakes," Zhou recalls.

metropolitan area use a different strategy. Zhou creates stamped
messages as an alternative to writing them with icing.

Back in Los Angeles, she searched for a similar ﬂavor of tea
cakes everywhere, but she says that no dessert measured up to

"Some people make cookies with custom messages, but the

those in France. So, she embarked on another trip to Paris.

messages are always written in icing," she says. "It looks cute,
but it tastes too sweet."

Zhou had previously earned a master's degree in global business from the University of Victoria in Victoria, British Colum-

Since her stamped message cookies were ﬁrst introduced,

bia, Canada. Then in 2016, she enrolled in the intensive profes-

DeLight Patisserie's website has seen a huge spike in traffic.

sional pastry program at Ferrandi Paris school of culinary arts.

Customers request their own message cookies for weddings,

She worked and partnered with chef Jacques Dantas, whose

showers, birthdays and much more.

20 years of experience as a pastry chef in Paris, combined with
her own zealous passion, became the secret ingredients for her

People are getting quite creative. Some examples include a

own version of a perfect tea cake.

variation on a marriage proposal ("Will you marry me?" and below it, "A: Yesss. B: Choice A."), and relationship status ("Single

Back in Los Angeles, she took a job in pastry prior to opening

[ ] Taken [ ] Hungry [X]").

DeLight Patisserie in August 2017.

WILL YOU MARRY ME?
A: Yesss. B: Choice A.

DELIGHT PATISSERIE

RELATIONSHIP STATUS
Single [ ] Taken [ ] Hungry [X]

38 < DEC 2019 | bakemag.com

http://www.bakemag.com

bake - December 2019

Table of Contents for the Digital Edition of bake - December 2019

bake - December 2019
Editor's Note - THE DESIGN ISSUE: 2020 VISION
Contents
Management - Veteran's Wisdom
Technical Corner - CALIFORNIA AVOCADOS
Practical Marketing - Fox in the Snow
Equipment - The Future of PACKAGING
Where Savory Meets Sweet
The Porto's Way
Merchandising Revenue
Chocolate - Chocolate Chef Competition
Cakes - PUT A STAMP ON IT
Sweet Goods - 6 Steps to Online Success
Breads - Variations on RYE
Pastries - Parisian MACARONS
Foodservice - Europain 2020
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia
CARTA DE INTRODUCCIÓN/CONTENTS
INTRODUCTORY LETTER/CONTENTS
PAN Y HORNEO - Variedades de pan dulce
PASTELES Y DECORACIONES - Toques Decorativos
Desarrollo de Nuevos Productos
PERFILES - ZIMATLAN BAKERY & DELI
LOLA’S MARKET
RICA PANADERÍA
EL NOPAL BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Sweet Bread Varieties
CAKES AND DECORATING - Decorative Accents
New Product Development
PROFILES - ZIMATLAN BAKERY & DELI
LOLA’S MARKET
RICA PANADERÍA
EL NOPAL BAKERY
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - December 2019 - bake - December 2019
bake - December 2019 - bake - December 2019
bake - December 2019 - 2
bake - December 2019 - Editor's Note - THE DESIGN ISSUE: 2020 VISION
bake - December 2019 - 4
bake - December 2019 - 5
bake - December 2019 - Contents
bake - December 2019 - 7
bake - December 2019 - Management - Veteran's Wisdom
bake - December 2019 - Technical Corner - CALIFORNIA AVOCADOS
bake - December 2019 - Practical Marketing - Fox in the Snow
bake - December 2019 - 11
bake - December 2019 - Equipment - The Future of PACKAGING
bake - December 2019 - 13
bake - December 2019 - Where Savory Meets Sweet
bake - December 2019 - 15
bake - December 2019 - 16
bake - December 2019 - 17
bake - December 2019 - 18
bake - December 2019 - 19
bake - December 2019 - 20
bake - December 2019 - 21
bake - December 2019 - 22
bake - December 2019 - 23
bake - December 2019 - The Porto's Way
bake - December 2019 - 25
bake - December 2019 - 26
bake - December 2019 - 27
bake - December 2019 - 28
bake - December 2019 - 29
bake - December 2019 - 30
bake - December 2019 - 31
bake - December 2019 - Merchandising Revenue
bake - December 2019 - 33
bake - December 2019 - 34
bake - December 2019 - 35
bake - December 2019 - Chocolate - Chocolate Chef Competition
bake - December 2019 - 37
bake - December 2019 - Cakes - PUT A STAMP ON IT
bake - December 2019 - 39
bake - December 2019 - Sweet Goods - 6 Steps to Online Success
bake - December 2019 - 41
bake - December 2019 - Breads - Variations on RYE
bake - December 2019 - 43
bake - December 2019 - Pastries - Parisian MACARONS
bake - December 2019 - Foodservice - Europain 2020
bake - December 2019 - Product Showcase
bake - December 2019 - 47
bake - December 2019 - Classifieds
bake - December 2019 - Ad Index
bake - December 2019 - Formula of the Month
bake - December 2019 - 51
bake - December 2019 - 52
bake - December 2019 - Blank - 1
bake - December 2019 - Blank - 2
bake - December 2019 - BakeMark's Panaderia
bake - December 2019 - Pan - 2
bake - December 2019 - CARTA DE INTRODUCCIÓN/CONTENTS
bake - December 2019 - INTRODUCTORY LETTER/CONTENTS
bake - December 2019 - Pan - 5
bake - December 2019 - PAN Y HORNEO - Variedades de pan dulce
bake - December 2019 - Pan - 7
bake - December 2019 - Pan - 8
bake - December 2019 - Pan - 9
bake - December 2019 - PASTELES Y DECORACIONES - Toques Decorativos
bake - December 2019 - Pan - 11
bake - December 2019 - Pan - 12
bake - December 2019 - Pan - 13
bake - December 2019 - Pan - 14
bake - December 2019 - Pan - 15
bake - December 2019 - Desarrollo de Nuevos Productos
bake - December 2019 - Pan - 17
bake - December 2019 - Pan - 18
bake - December 2019 - Pan - 19
bake - December 2019 - Pan - 20
bake - December 2019 - Pan - 21
bake - December 2019 - PERFILES - ZIMATLAN BAKERY & DELI
bake - December 2019 - Pan - 23
bake - December 2019 - LOLA’S MARKET
bake - December 2019 - Pan - 25
bake - December 2019 - RICA PANADERÍA
bake - December 2019 - Pan - 27
bake - December 2019 - EL NOPAL BAKERY
bake - December 2019 - Pan - 29
bake - December 2019 - RECETAS DESTACADAS
bake - December 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - December 2019 - BREAD AND BAKING - Sweet Bread Varieties
bake - December 2019 - Pan - 33
bake - December 2019 - Pan - 34
bake - December 2019 - CAKES AND DECORATING - Decorative Accents
bake - December 2019 - Pan - 36
bake - December 2019 - Pan - 37
bake - December 2019 - New Product Development
bake - December 2019 - Pan - 39
bake - December 2019 - Pan - 40
bake - December 2019 - Pan - 41
bake - December 2019 - PROFILES - ZIMATLAN BAKERY & DELI
bake - December 2019 - Pan - 43
bake - December 2019 - LOLA’S MARKET
bake - December 2019 - Pan - 45
bake - December 2019 - RICA PANADERÍA
bake - December 2019 - Pan - 47
bake - December 2019 - EL NOPAL BAKERY
bake - December 2019 - Pan - 49
bake - December 2019 - FEATURED RECIPES
bake - December 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - December 2019 - Pan - 52
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