bake - May 2020 - 19

It's ﬁtting this launch coincides
with our 100th anniversary and
continues our legacy of providing
the best donuts on the market."
Carrie Jones-Barber, chief executive officer of Dawn Foods

to introduce a new flavor and
texture to the marketplace. And
better yet, this process is virtually
mistake-proof.
According to Dawn, one unique
property of the mix is an authentic
dried sourdough starter as an
ingredient. The dried sourdough
starter contributes a distinctive
sour flavor without requiring
the time-intensive procedures
involved in producing a scratch
sourdough starter. Dawn's expert
research and development team

transformed a scratch recipe from
Niche Food Group's pastry chef
and transformed it into a premium
donut mix that is perfect for retail
bakeries of all sizes.
"It is critical that Dawn pushes the
leading edge of innovation, since
it's what drives our customers'
business," says Carrie JonesBarber, chief executive officer of
Dawn Foods. "At Dawn, we pride
ourselves on bringing customers
new and exciting products and
this new sourdough donut is just

the latest example of how we're
staying true to this commitment.
It's ﬁtting this launch coincides
with our 100th anniversary and
continues our legacy of providing
the best donuts on the market."
Dawn's journey to the sourdough
donut started in June 2019, when
Dawn hosted ﬁve of the nation's
hottest pastry chefs for their
Donut Co-Creation Competition
at Dawn's Innovation Studio. Rice
won the competition for his sourdough donut concept, meeting the
four criteria for the new product's
development: a combination of
taste, texture, versatility and ﬁt
with current trends.
"As a baker myself, my motivation
in creating a sourdough donut was
to stretch bakers' offerings beyond
traditional desserts." Rice says.
"Sourdough can be used in sweet

Celebrating "Donuts for Good"
As part of its yearlong celebration of its 100th anniversary, Dawn Foods has announced a new campaign
called "Thank You to Bakers," in which it aims to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication. A new promotion called
"Donuts for Good" encourages bakers to use the hashtag on social media to highlight the positive
deeds they do in their local communities. This effort includes a raffle for Dawn customers using the
hashtag #DonutsForGoodEntry when sharing their story. Participating customers will be entered for
the chance to win a $5,000 donation in their name, to a 501c3 charitable organization of their choice.
Dawn will raffle 10 donations, totaling $50,000. Raffle winners will be drawn at random and announced
on National Donut Day on June 5. "We want to celebrate our 100 years of growth and accomplishments
by recognizing those who have made our success possible - the bakers who bring joy every day to
their customers and communities around the world," said Carrie Jones-Barber, chief executive officer
of Dawn Foods. "As we look back at the legacy we've created, in partnership with our customers, we've
grown from a small family business to nearly 5,000 team members. Additionally, we continue to lead
the way in digital advancements and industry leading product innovations like the sourdough donut and
birthday cake donut. Dawn recognizes the 'good' bakers do in their community and we are committed
to safely supplying and supporting our customers, especially during this uncertain time."

Bake Magazine Digital Special Report 2 | Volume 1 | bakemag.com

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bake - May 2020

Table of Contents for the Digital Edition of bake - May 2020