bake - May 2020 - 4

the look and taste
of gourmet donuts in

2020
By Brian Amick

National Donut Day is set for the
ﬁrst Friday of June, and businesses
are eagerly anticipating the rush of
customers who will celebrate.
This unofficial holiday ﬁrst started
as a way to honor "Donut Lassies,"
the women who served donuts to
soldiers on the front lines during
the First World War. While the day
is mainly celebrated in the United
States, other donut shops around
the world participate. Traditionally,
a free donut is given to customers
of donut shops on the day.
While we are currently in the
middle of the coronavirus pandemic
and many businesses are prevented
from welcoming donut lovers into
their stores, there remains opportunity for curbside pickup and
delivery. It all starts with offering
decadent donuts that satisfy the
eyes and the taste buds.
Donuts have been elevated
from simple options like chocolate
glazed to unique variations such as
bacon-topped long johns. Gen Z
and Millennials in particular appreciate adventurous ﬂavors. According
to a consumer survey from Dawn
Foods, more than 80% of Gen Z

4

and Millennial consumers want to
try outside-the-box donuts.
Among some of the donut ﬂavors
consumers are craving include
s'mores, mango, alcohol-inspired,
breakfast cereal, bacon-Infused,
and peanut butter and jelly. From
innovative toppings and glazes to
mashup formats, the options to
delight consumers seem almost
limitless.
While cupcakes were once the
preferred showcase for creativity,
gourmet donuts have moved into
the picture with their possibilities,
says Eleonora Lahud, corporate chef
for C&H Sugar.
"Move over cupcake, it's donut
time! With innovative ﬂavor proﬁles
and unexpected additions, donuts
are canvas for the creative baker.
The donut craze is strong and
creativity is driving the industry
forward," she says. "The beloved
old-fashioned yeast raised donut,
glazed or dusted with cinnamon
sugar, are staples in any donut shop
operation. However, what is driving
consumers to stand in line for hours
are the trendy ﬂavors available."
America has spoken, and it

Limited-time
offerings and
special ﬂavors
are a great way
to encourage
consumers
to purchase
donuts from a
bakery during
off-peak times
because they
create a sense
of urgency."
Sam Jones, director of category
ingredient marketing, North America,
Dawn Foods

Bake Magazine Digital Special Report  2 | Volume 1 | bakemag.com

http://www.bakemag.com

bake - May 2020

Table of Contents for the Digital Edition of bake - May 2020

bake - May 2020 - 1
bake - May 2020 - 2
bake - May 2020 - 3
bake - May 2020 - 4
bake - May 2020 - 5
bake - May 2020 - 6
bake - May 2020 - 7
bake - May 2020 - 8
bake - May 2020 - 9
bake - May 2020 - 10
bake - May 2020 - 11
bake - May 2020 - 12
bake - May 2020 - 13
bake - May 2020 - 14
bake - May 2020 - 15
bake - May 2020 - 16
bake - May 2020 - 17
bake - May 2020 - 18
bake - May 2020 - 19
bake - May 2020 - 20
bake - May 2020 - 21
bake - May 2020 - 22
bake - May 2020 - 23
bake - May 2020 - 24
bake - May 2020 - 25
bake - May 2020 - 26
bake - May 2020 - 27
bake - May 2020 - 28
bake - May 2020 - 29
bake - May 2020 - 30
bake - May 2020 - 31
bake - May 2020 - 32
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bake - May 2020 - 34
bake - May 2020 - 35
bake - May 2020 - 36
bake - May 2020 - 37
bake - May 2020 - 38
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