bake - May/June 2020 - 12

baking in the age of

coronavirus
Bakeries have responded to adversity
with creativity and generosity.
BY BRIAN AMICK
Life is strange in May 2020. As I'm typing this sentence,

for local organizations that are feeding the less fortunate,

I'm sitting in my apartment, fresh off a cinnamon roll... or

while also managing to keep their lights on.

two (Were they for breakfast or lunch? I can't remember),

These days, you hear plenty of talk about us coming

as each day bleeds over into the next. The coronavirus

together to persevere in the face of adversity. That is

has forced us indoors and off the street. This has affected

exactly what the baking community is doing, in a variety

our entire society, but especially business owners. As

of ways.

looking for ways to make rent, pay employees and more

Giving back to communities

generally just stay in business.

Our nation's healthcare workers are true superheroes,

But there's reason to be optimistic. Bakeries around

taking care of those vulnerable and suffering while risking

the country are finding creative and inspiring ways to

their own health and well-being. To show appreciation

bring in customers and also make their communities

for their extreme efforts, bakeries are providing meals

better. They've adapted their business models to focus

to these essential Americans.

on delivery and carryout. They've helped to raise money

12 < MAY-JUN 2020 | bakemag.com

At Bloom Baking Company in Kansas City, Mo., the Feed

STOCK.ADOBE.COM

bakeries navigate this new and challenging world, they're


http://www.bakemag.com

bake - May/June 2020

Table of Contents for the Digital Edition of bake - May/June 2020

bake - May/June 2020 - 1
bake - May/June 2020 - 1
bake - May/June 2020 - 2
bake - May/June 2020 - 3
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