bake - May/June 2020 - 19

is conﬁrmed, the basket is lowered containing their order.

"It's a tangible way that
we can reach out to the
community and show
them that people care for
them in a time when they
feel nobody does."
JESSICA TOMBERLIN, OWNER, CREMA BAKERY & CAFÉ

Seattle's Piroshky Piroshky used its creativity to attract
customers during the slowdown by teaming up with
another business, Pike Place Chowder, to do home
delivery. At its website, customers could order a family
deal that includes a 32-ounce chowder of their choice
and four Piroshkies and Piroshky bread rolls for $49.95.
Piroshky Piroshky also began livestreaming from its
bakery. On its website, visitors could see what the bakers
were making and feel like they were part of the process.
It was an attempt to connect them, so that more people
would want to support Piroshky Piroshky and the other
businesses at Pike Place Market.

TROPHY CUPCAKES

It worked, as owner Olga Sagan says that its customers
Among the ways in which Tosi helped her fellow bakers

were very generous in response. "Our tips are going up.

were riffs on some of her most popular products like the

I hear our tips are going up three to four times," she

Compost Cookie and Cereal Milk, the recipes of which

said in March.

can be found on her personal website. The series was

That communal feeling the bakery brought to customers

a source of comfort for Tosi and for her many followers

was extended to other local businesses. Piroshky Piroshky

during a challenging time.

launched Catch22Delivery, a free "Hospitality Hub" to

"I'm uncertain of the future, and yet certain about the

connect Seattle small businesses to their customers. The

need to bake," Tosi said in one of her Instagram posts.

platform allows visitors to ﬁnd foodservice establishments

"That is where I ﬁnd myself. That is where you can ﬁnd us."

in the area to give them their business.

Other bakers have been getting creative in getting food

Catch22Delivery gives customers greater ease in

to customers. The recently-opened Bernal Bakery, estab-

ﬁnding a restaurant that delivers, with all of their money

lished after owners Ryan Stagg and Daniella Banchero lost

going to their favorite places. It facilitates direct commu-

their jobs as chefs due to the pandemic, found a way to

nication with the restaurant, with possible partial or full

do contactless carryout during the coronavirus pandemic.

avoidance of third party fees.

Instead of bringing customers their orders directly,

Immediately after launching the service, Sagan was

the San Francisco bakery lowers its baked goods to

already getting requests from around the country to

customers with a basket and rope. To get baked goods,

develop the platform for other small businesses to

customers push a wireless doorbell and after their order

connect with their customers.

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