bake - May/June 2020 - 36
Superior
Quality
What customers most find appealing about the brand is
the unique flavor profiles paired with fudge, brittle, truffles
and other textures. This was essential for the brand to differentiate itself from other alcohol-infused sweets manufacturers. Booze Hound's distinctive combinations have proved
to positively resonate with consumers.
"The collection was created to reach a new audience,
while providing an exciting addition to our growing confectionery offerings," Druckman says.
The brand was able to achieve its upscale look and modern
vintage and urban vibe by working closely with its designers to develop packaging, distinctive chocolate names and a
logo that conveyed this look and feel. Branding plays a huge
role in product success, and the font and colors Booze Hound
used helped to achieve the desired overall design aesthetic.
Branding can only take you so far though, and it's the taste
that has truly made Booze Hound stand out. While alcoholinfused chocolates might not appeal to everyone, Druckman
points out that they satisfy a wide variety of consumers.
"The top-quality production of these chocolates has resulted in a sweet offering that appeals to even the most
discerning tastes," he says.
According to Druckman, two of the biggest sellers of this
for
the baking industry, Dakota
Champion flours are suitable for
a wide variety of breads, rolls
and specialty products.
collection are the Dark Chocolate Bourbon Caramels with
Smoked Salt and the Milk Chocolate Craft Beer & Pretzel Caramels with Sea Salt.
Innovation is paramount to the Booze Hound approach,
as it continues to identify new opportunities to grow the
brand and develop new flavors, while also helping customers express, connect and celebrate.
"We are continuing to monitor consumer and industry
trends and listen to our customers - these will be the key
factors as we continue to evolve the Booze Hound assortment," Druckman says. "That said, we are excited about
Discover the North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
FSSC 22000 C E R T I F I E D
some of the opportunities ahead that we see for this distinctive brand."
BOOZE HOUND
Standard Patent Flour:
Dakota Champion
http://www.ndmill.com
bake - May/June 2020
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