bake - July 2020 - 18

Consumer core needs
American consumers, Turow-Paul said, are all motivated
by three core needs:
* Control and safety
* Community and well being
* Purpose and meaning
Looking ahead, consumers are craving gourmet
takeout boxes, massive salad bars to go, DIY kits, and
teaching online - "how to make sourdough," for example.
"Those in hospitality now have an extra responsibility;

transparency in the cocoa sector
is critical for making real progress
on sustainability. It not only helps
cocoa farmers, their families and
communities prosper, but also helps
protect our planet. I am conﬁdent
that working with our partners we
can continue to make great strides
in achieving a thriving cocoa sector."
Through the Cargill Cocoa
Promise, Cargill is realizing the
opportunities offered by technologies, such as mobile money, GPS
mapping and digital data collection,
which allow for greater transparency
on how cocoa is grown and sourced
from farmers.
Key milestones of the report
include:
With the use of barcoded cocoa
bags and digital Cooperative
Management Systems (CMS), 50%
of sustainable cocoa beans in the
global direct supply chain are now
traceable from farm-to-factory. In
2018-2019, 151,190 metric tons of
cocoa beans were tracked. The CMS
enables farmers organizations to
manage loans, collect beans and
check ﬁxed versus variable costs.
Also, starting in 2018-2019, all farmer
organizations in the direct sourcing
network in Ghana and Côte d'Ivoire
are now visible through an interactive Cargill Cocoa Promise Sourcing

it's not just to feed people, but to inspire and lift people
up during a time of really intense anxiety," she said.
"People are thinking innovatively about what we can
supply in a safe manner and how we are going to
distribute it to people. Some restaurants are shifting
their business models to match the current demand for
'shelter in place' eating experiences. Digital platforms
have helped by ﬁlling a void to help food businesses
stay connected to their customers."

Partner Network map. Each of these
farmer organizations beneﬁt from
Cargill Cocoa Promise programs.
Implementation of child labor
monitoring and remediation systems
(CLMRS) to address child labor has
significantly increased. In addition
to Côte d'Ivoire, Cargill also deploys
CLMRS now in Ghana and Cameroon,
reaching a total of 58,800 farmers in
2018-2019. This extends the reach from
7% to 29% of the total number of farms
in the direct supply chain. In 2018-2019,
Cargill also conducted a needs assessment for programs to address child
labor in cocoa growing communities
in Indonesia; a localized approach to
CLRMS will follow in 2020.
GPS polygon mapping of 72% of
all farmers in the direct supply chain,
representing over 400,000 hectares
of farmland, was completed. Cargill
is well on its way to identify where
the cocoa comes from, which areas
may be at risk of deforestation and
how to mitigate this risk through
speciﬁc interventions.
Digital tools are providing cooperatives and cocoa farmers with information, such as digital farm development plans and market insights,
to help improve their farming practices. In addition, the digital tools
serve as a means to communicate
with farmers during a crisis, such as

It is imperative
for us to have
a positive
impact on our
value chain."
Emmanuelle Brun, chief operating
officer of Valrhona North America

the coronavirus pandemic. Cargill's
digital farming tool is amplifying
government safety and sanitation
messages to help curb the spread
of the virus in farming communities.
Voice messaging is also used to
reach ten thousand farmers with
this information in a variety of local
languages.
Cargill sees digitization driving
change across the entire cocoa
supply chain. Utilizing the valuable
information that is collected will
inform on how to achieve the best
impact on the ground. For this we
developed an extensive data platform
that has more than 300 data points
along the supply chain. We also use
this data to inform customers through
an interactive customer portal about
how collaborative sustainability
programs are beneﬁting farmers and
their communities.

Bake Magazine Digital Special Report 3 | Volume 1 | bakemag.com

http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020